Hamish Pringle

HP

Opinion

Hamish Pringle's farewell column: Have you reviewed your brand architecture recently?
Opinion

Re-evaluating 'owned', 'earned' and 'paid' media: Are brands taking their owned media seriously...
Opinion

How activation helps challenger brands break through
Opinion

The fourth industrial revolution is almost upon us: Bring on the robotics, but with roboet...
Opinion

Six challenges and opportunities facing marketers and their agencies in 2016
Opinion

Why advertising agencies should use the diagonal thinking test to widen their talent pool
AMAZON BLACK FRIDAY
Opinion

Four challenges faced by retailers ahead of Christmas - from Black Friday to bricks and cl...
Opinion

Sponsorship needs creativity, not just a cheque
Opinion

The value of doing good: Can ethics help brands make money?
Opinion

Spotting the difference between a Baby Boomer and Generation Z – and why it matters for...
Opinion

Brand archaeology: More advertisers should dig out their iconic campaigns instead of disregarding...
Opinion

We're already wearing wearable tech – and that's good news for marketers
Opinion

Why it's time for marketers to recognise the power of now
Opinion

Glocalisation may be an ugly word, but it could lead to handsome profits for agencies and their...
Opinion

Brands need high touch as well as high tech
Opinion

Stars in your ads: What evidence is there that celebrity sells?
Opinion

A new year’s resolution for brands who waste their customers’ time
Opinion

Microsoft, Google and autoGraph show the internet of things is getting real
Opinion

How Every Little Helps became Every Little Hurts for Tesco
Opinion

Working together for good: Why it makes sense for brands, government and charities to join...