Creative directorYoyo Design
Gregg Lawrence first started his career in print design and then moved to digital circa 2001 as an interactive flash designer.
He has worked for an impressive variety of brands including Electronic Arts, Sony, Nintendo, McAfee, Freesat and RNLI.
As well as translating strict guidelines across digital platforms, he also works on brand strategies for numerous clients and keeps a very close eye on everything that goes out of the Yoyo studio.
His latest mission is to "bring back experiential design", which he says has been lost over the last few years.