social media editor

Direct Line Group

An “obsession with social” has driven Gareth Andrews’ career, leading to responsibility for strategic and editorial outputs across Direct Line, Churchill and Green Flag (via the BBC, Ruder Finn and Hiscox).

His work includes the word-of-mouth #directfix campaign for Direct Line, re positioning Churchill’s social channels, shaping DLG’s social customer service strategy and socially activating Green Flag’s rugby sponsorships – all aiming to shift perceptions of financial services as a risk averse and low interest category.

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