Flo joined Dare in 2000, taking on the role of creative director in 2003 and executive creative director in 2009.
He founded Studio Heiss in 2013 and returned to Dare in 2014 as a creative partner.
Under his leadership the agency has grown and picked up several awards including Fast Company's World's Most Innovative Company, Creativity magazine's A-List and induction to the Brand Republic Hall of Fame in 2011.
He has has won numerous awards across D&AD, LIAs, Cannes, One Show, Campaign Big, Webby, and Lovie to name but a few.
He is an accomplished artist in his own right, and is the president of the Animated Gif Appreciation Society.