Eddie May

Managing Director

The Playbook

I am managing director of The Playbook, a communications agency specialising in sport, active health, wellbeing and technology.

Engaging people through sport by putting the players first
The Drum Network

How to engage people through sport
Crowd
The Drum Network

Why are brands failing to connect with people?
Shoe shop
The Drum Network

In a world of “peak stuff”, how can brands connect with people?