The Drum Awards Festival - Digital Advertising

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Diane Young

Co-founder

The Drum
The Drum Labs
Opinion

Turning a squat into an innovation and events space for marketers – in a pandemic
Drum event
Opinion

Why we're making the veggie option the default at The Drum events
Photo by Pedro Lopes on Unsplash
Opinion

What agencies can learn from the tech world about scaling-up fast
gillette
Opinion

Gillette ad furore shows brands are damned if they don’t take a stand, and damned mightily...
do it day brief challenge the drum
Opinion

Advertising's a powerful tool to effect positive change - let's create the space to champion...
The Great British Bake Off
Opinion

Is pricing a piece of cake or are you risking a soggy bottom line?

Creep
Opinion

Why ‘price creep’ is always a flawed new business strategy – and what to do instead
Diane Young
Opinion

Don't fear Brexit: Reasons to be cheerful about leaving the EU
Why Bing is a force to be reckoned with
Opinion

Bing’s biggest competitive advantage? It’s not Google
Opinion

What’s on the minds of UK agency leaders?
Opinion

The issues facing the publishing business are only going to get more challenging, so what next...
Opinion

Want a job in marketing? Then make sure you know how to market yourself
Opinion

A little Empathy goes a long way: The new business secrets that turned a back of beyond agency...
Opinion

How top agencies Huge, Crispin Porter + Bogusky, BBDO and McGarry Bowen tackle new busines...
Opinion

Bad clients get bad work: Here's what good ones want from their agencies
Opinion

How to create explosive growth in an agency during a recession
Opinion

The disintegration of integration - and five other observations about how agency models are...
Opinion

Top agencies outside London seeing significant green shoots, but KPIs vary widely amongst...
Opinion

Are you the world’s leading marketing services agency?
Opinion

London 2012: Heavy-handed marketing rules risk doing more harm than good for Olympic spons...