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David Ellison
marketing services manager
ISBA
David Ellison is marketing services manager at ISBA, the voice of British advertisers.
Opinion
Should advertisers have to pay more for 100% viewability?
Opinion
What advertisers need to know about sourced traffic
Opinion
Do you know your product placement from your prop placement – and which is best for your...
Opinion
How should advertisers fight back against ad blockers?
Opinion
The threat to advertisers from Adblock Plus, mobile operators and Apple
Opinion
Where are the CMOs? We need to urge more clients to join the debate at industry events
Opinion
YouTube stars and commercial transparency – what advertisers need to know about vlogging
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