The Drum

I used to be an advertising Creative Director. Now I'm on a mission to demystify creativity. I do that by writing, speaking, broadcasting and consulting.

I’m the founder of - which helps businesses get to more effective ideas more effectively.

I’m the editor of - an online magazine that explores creativity and innovation in business.

I was the writer, director and presenter of the TV series, The Day Before Tomorrow.

I'm the author of A User Guide to the Creative Mind. And have a couple of other books in the pipeline.

You can often find me debunking creative myths on stage at conferences all over the world.