Dan Plant

DP

Head of Strategy

Starcom UK
shopping
Opinion

Confidence begets confidence: the responsibility we face as an industry in a recession
Photo by Jaelynn Castillo on Unsplash
Opinion

Is this the depressing future of brands in a marketplace run by algorithms?
dan plant targeting and personalisation
Opinion

Chasing the wrong dream – why targeting and personalisation can never replace serendipit...
Opinion

Is the advertising industry chasing the wrong dream in tailored advertising?
Opinion

The public apology is in a sorry state
Sony's Xperia handset gets a starring role in Hotel Transylvania 2
Opinion

Is this the ultimate in branded content? Hotel Transylvania 2's surprise star
Opinion

Is video game advertising coming of age? Moving from 'trailers' to proper brand ads
Opinion

The ongoing challenge of comparing the cost and true value of traditional and digital medi...
Opinion

How perception clashes with reality when people tell you about their TV viewing habits
Opinion

Let’s stop trying to define 'native'. If you want to sell me something new, just think of...
Opinion

The curse of irrelevant 'relevance': Why we should all be cautious about exploiting the next...
Opinion

When and how real-time marketing really works