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Group head of brand and creative

innocent

Dan Germain is group head of brand and creative at Innocent.

He has worked at the drinks company since it was founded in 1999, and in 2014 was named designer of the year at The Drum Design Awards, beating Apple’s Sir Jonathan Ive and Sir Paul Smith among others.

These days his duties include overseeing the creative direction of the brand; everything from ads to products to digital to packaging.

He also works in the areas of culture, sustainability, innovation and ethics and maintaining the brand's values.