The Drum Awards for Social Media 2022

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Cristina Constandache

Chief revenue officer

Rakuten Viber

Cristina Constandache is chief revenue officer at Rakuten Viber.

A man holding shopping bags
Open Mic

E-commerce is evolving — meet conversational, social and mobile commerce
Communication
Opinion

Digital communication in testing times
Messages Jelleke Vanooteghem
Opinion

Lessons from lockdown: how firms should communicate with their customers going forward
brett jordan chatbot
Open Mic

From customer experience to conversational experience: how messaging will reshape service
a young woman looking at a mobile phone screen.
Open Mic

Chatbots and personalisation: the impact of COVID-19 on communication
Smartphone falling into hand.
Open Mic

Rich messaging and the customer experience of the future
Messaging.
Open Mic

Why Messaging is the platform of the future
Mobile phone mast with several reception dishes attached.
Open Mic

Five ways to make your mobile messaging strategy connect with customers
Someone on a messaging app on a tablet.
Open Mic

Getting the message: how mobile messaging turns promotions into transactions