European social media managerHonda Motor Europe
Leaving agency life behind, Claire Dunford joined Honda in 2014, just before one of the brand's biggest years in Europe.
With the launch of five models and numerous motorcycles in 2015, she says it has been more important than ever for Honda's social media to "reflect the company's aspirations".
In the last 12 months she has been focused on developing a strategy to provide meaningful social metrics and greater value to the business. Supporting 22 varied markets she manages all aspects of activity from content production to reporting.