Christopher Baird

CB

Senior manager

Capgemini
Capgemini Invent on the changing role of influencers in marketing and why inventive shopping may be a more useful growth strategy.
The Drum Network

Can genuine influencer marketing play a part in a brand’s content strategy?
Capgemini Invent UK on what marketers can learn about livestreaming through TikTok.
The Drum Network

Gen-Z and the future of livestream shopping
purpose retail
The Drum Network

Unleashing values through brand purpose