Chris Perry started as a strategist at Ogilvy & Mather before launching DNA, one of the first UK digital advertising specialists in 1996. DNA was acquired by Razorfish and became the agency's UK office.
He then started Fabric, a startup specialising in data-driven content marketing funded by WPP. The company led digital transformation initiatives for clients including GlaxoSmithKline, Heineken and NHS.
He jumped ship to Wunderman in early 2015 as UK chief executive, leading the agency to drive the next generation of data inspired creativity for clients like Shell, Coca Cola and News UK.