Charlotte McEleny

CM

Digital editor

The Drum
Three trends shaping the future of ad tech in APAC
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Three trends shaping the future of ad tech in APAC
The science behind the convergence of brand and commerce
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Nestlé, Facebook & Kantar on the science behind brand and commerce's convergence
Where gaming meets mobile and commerce
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Why marketers need to understand NFTs and how to get started
M&A rulebook for agencies
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The dos and don’ts of the M&A rulebook for agencies
Brand building for growth
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Facebook says agencies are well positioned to drive long term brand-growth for clients
Savvy marketer guides, brought to you by The Drum and MoPub
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The savvy marketer’s guide to matching mobile ad spend with consumer behaviour
Coming together on transparency
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Transparency and the bottom line: marketers should consider supply path optimisation
play station controller on yellow background
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‘The war of attention’: gaming brands on automation as the future of creative excellen...
Download the report to find out how creativity can drive business results
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Find out how Lego, Diageo, Adobe and IBM find growth through creativity
runners on a race track
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How creative, context and media quality can fast-track digital performance
graphic designer sitting at desk wearing headphones
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Digital makes creative more unpredictable, fragmented and harder to scale: can automation solve...
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Can you have a commerce strategy that maximises sales and creates joy for shoppers?
ZTE blue logo branding in an event space
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ZTE’s Summer Chen Zhiping on the brand’s pioneering digital transformation journey
Screenshot of speaker panel remotely at the WPP for the Future of Creativity in APAC event.

WPP’s APAC leaders on the future of creativity
man at desk typing on a laptop, glasses and iPhone sitting next to the laptop
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Being human: top marketers discuss why avoiding fraud and protecting consumer data are top...
light bulb sitting on top of a colorful screen
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How we let go by letting the customer in: Lego, Diageo, Lifebuoy, IBM and Adobe on becoming...
jigsaw puzzle with word Solution in blue
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Automation can free up creative teams to solve business problems
tv fraud

How industry came together to take down biggest ever CTV botnet
There is an urgency from brands to get on top of the marketing fraud problem and find a new normal in digital marketing.
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Being human: tackling the marketing fraud conundrum with Shopee, Zenyum, Foodpanda & more
nike hijab

Don’t fence me in: can brands market around faith without falling back on stereotypes?