Cadi Jones

CJ

Zero party data
Opinion

Everything you need to know about zero-party data
Why programmatic DOOH is now a must
Opinion

Turn back time: what can programmatic learn from its past mistakes?
ecommerce
Opinion

How e-commerce might function on a cookie-less web
library man
Opinion

How to understand what adtech experts say about programmatic
adtech
Opinion

It might be boring, but a SPO or DPO strategy is something you can control right now
Google
Opinion

How to explain the loss of the cookie to your family and friends (and why you should)
It's not all about in-housing – why brands should consider customised DSPs
Opinion

It's not all about in-housing – why brands should build custom DSPs
Programmatic's pricing structure penalises premium, so it has to evolve
Opinion

Programmatic's legacy pricing structures penalise premium - things have to change