Billy Partridge is a director and head of northern region for Grayling. Based in Edinburgh, he is responsible for the performance of Grayling’s Scotland and North of England teams. He is also a member of Grayling’s Crisis Board. A reputation management expert, Billy has devised and implemented award-winning consumer and corporate campaigns throughout his career. A planning specialist, Billy works closely with clients to devise campaign strategies, leading some of the agency’s largest accounts. He specialises in crisis preparedness, which encompasses crisis simulations, preparedness testing and workshops, media training and messaging.