Annie Little

AL

Senior strategist

Initials
Emotional chicken eggs
The Drum Network

Behavioral thinking: the solution to brand growth in an era of adversity?
Road sign in Big Bend National Park, United States
The Drum Network

New world, new strategy: how to move from a customer focus to human-centricity
Initials on how to navigate the consumer journey and make it as intuitive as possible.
The Drum Network

The messy middle and infinite choice: hacking the complex new consumer journey
shopper
The Drum Network

The rise of D2C: what the modern shopper really wants