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Andy Maslen

AM

Managing director

Sunfish
man opening a jar of pickles from shot stash
Opinion

Copywriters: are you running to fat?
Man writing from Unsplash
Opinion

How I wrote a 100,000-word novel in four weeks and what it did for my copywriting
Mark Zuckerberg has published a letter in newspapers 'apologising' for the Cambridge Analytica affair
Opinion

Sorry seems to be the hardest word: Mark Zuckerberg's letter deconstructed by a copywriter
Paperback books from Unsplash
Opinion

Stop writing and learn to be a better writer
Opinion

Why tone of voice gurus drive Porsches
a picture of Ebenezer Scrooge, taken from Visual Hunt
Opinion

A Copywriting Christmas Carol
whine
Opinion

Why copywriters are their own worst enemies
What kind of copywriter are you?
Opinion

The 10 types of copywriter – which one are you?
Rules? Schmules!
Opinion

The rules of copywriting. And why they suck
writing copy for mobile
Opinion

How to write copy for mobile
Why content marketers should learn to talk honestly about money
Opinion

The great content marketing swindle
copywriting
Opinion

The old-time copywriting secrets you need to know to write a great sales letter
copywriting
Opinion

Why 99% of people judge copy the wrong way