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Andy Maslen
AM
Managing director
Sunfish
Opinion
Copywriters: are you running to fat?
Opinion
How I wrote a 100,000-word novel in four weeks and what it did for my copywriting
Opinion
Sorry seems to be the hardest word: Mark Zuckerberg's letter deconstructed by a copywriter
Opinion
Stop writing and learn to be a better writer
Opinion
Why tone of voice gurus drive Porsches
Opinion
A Copywriting Christmas Carol
Opinion
Why copywriters are their own worst enemies
Opinion
The 10 types of copywriter – which one are you?
Opinion
The rules of copywriting. And why they suck
Opinion
How to write copy for mobile
Opinion
The great content marketing swindle
Opinion
The old-time copywriting secrets you need to know to write a great sales letter
Opinion
Why 99% of people judge copy the wrong way