Andrew Blustein

AB

Reporter

...

NYC-based writer covering convergence of TV and adtech

Lef to right: Jon Litner, David Levy, Chris Ripley, Sarah Kustok, Gary Bettman, David Stern

TV and league execs say sports betting will 'upend' traditional viewing experience
Barclays Center

Unconcerned by blackouts, Sinclair CEO sees growing sports arm fueling ad growth
Comscore and former CEO settle with SEC over two-year fraud scheme

Comscore and former CEO settle charges with SEC over fraud and falsifying key metrics
InStyle readers can use AR to try on beauty products

Meredith is pitching beauty advertisers AR try-on experiences
Unilever wants publishers to be proactive in cross-media measurement

Unilever pushing publishers to welcome third-party ad verification
NCC Media changes its name, infuses more data into addressable TV

NCC Media rebrands as it moves into audience-based addressability
Roku bolsters ad measurement offering

Roku is developing ad measurement tools that will soon run across all of OTT
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Giphy partners with Moat to start measuring branded gifs
New ways of TV watching means new ad formats, but some buyers aren't totally interested

Gimmick or innovation? Buyers and sellers grapple over future of TV advertising
Ford is one of the first brands to buy into YouTube's CTV mastheads

YouTube is bringing masthead ads to connected TV, its fastest growing medium
NBCU's Peacock is set to debut April 2020

NBCU soars into streaming wars with Peacock
Tubular Labs says it can measure branded content like Cheerios' 'One Million Acts of Good' campaign with Ellen Digital Network

Tubular Labs wants to tame the ‘Wild West’ of social video with new measurement standa...
Moms Demand Action

Ad world joins in call pushing US Senate to act on gun violence
See is one of nine originals that will be available on Apple TV+ when it launches

Apple, like Disney, is using TV to drive other parts of its business
Comscore is focused on all forms of TV across all of its business units

Comscore emerges from restructure with focus on TV
LG is placing ads in the first navigation point (bottom left) of its smart TVs

The first thing you see on an LG smart TV is now an ad
Google Ad Manager to fully run on first-price auction in "next few weeks"

Google Ad Manager readies complete roll-out of first-price auction
Xandr Monetize rounds out Xandr's year-long buy- and sell-side reconfiguration

Xandr is putting video at the center of its new supply-side strategy
Tubi wants to expand aggressively, but couldn't hack in Europe thanks to GDPR

How GDPR, ad fatigue and content costs are complicating the now-global streaming wars
The NFL readies for its 100th anniversary with Terrell Davis, LaDainian Tomlinson and Saquon Barkley (left to right)

NFL calls shrinking ad breaks a win as it plots growth across digital