The Drum Awards Festival - Media

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Andrew Blustein

AB

Reporter

...

NYC-based writer covering convergence of TV and adtech

Quibi founder Jeffrey Katzenberg

This is what the future of TV looks like, according to CES
Burger King CMO Fernando Machado has been nominated for WFA marketer of the year

Burger King CMO on creative pressure: ‘Every year I think, how do we do it again?’
Group Nine bought Popsugar last October for $300m

Group Nine rolls out e-commerce ad product as it looks to diversify revenue model
RTL AdConnect sells Fremantle inventory, which includes American Idol

RTL AdConnect inks measurement deal to lure US brands to Europe
Spotify eyes growth in podcast advertising with new measurement offering

Spotify is making more audience data available to podcast advertisers
Xandr exec Matt Van Houten said pause ads could make their way onto ad-supported HBO Max

Xandr is selling pause ads as AT&T looks to broaden TV ad model
Cadent kicks off 2020 adtech M&A with 4Info deal

Cadent acquires ID-provider 4Info to spur growth in advanced TV
M&A activity last year totaled $27.7bn, compared to $32.6bn in 2018

Agency restructuring and economic fears drive down 2019 M&A activity
Sylvia Saller

Diageo CMO Syl Saller and former Ofcom CEO Sharon White among Queen's New Year Honours recipients...
Starz series Outlander

Comcast and Starz strike streaming-era carriage deal
Rubicon Project CEO Michael Barrett will lead the combined company

Rubicon and Telaria agree on merger to capitalize on growing connected TV space
Evan Adlman joins as senior vice-president of advanced advertising and digital partnerships

AMC Networks taps former Condé Nast lead for newly created advanced advertising role
Social Life has developed creative for Netflix's Orange Is The New Black

Jellyfish is adapting its marketing strategy as SVODs battle for customers
Hulu defines binge watching as a viewer watching three or more episodes of a given series at a time

Hulu launches ad format to 'reward' binge watching
Pluto TV has both a digital linear and on demand offering

How media buyers are appraising free streaming services despite transparency hurdles
NBCU expects to exceed $1.2bn in national ad sales for the 2020 Olympics

NBCU says it’s passed $1bn in ad commitments for 2020 Olympics
All of newly formed ViacomCBS to soon be included in OpenAP

OpenAP to include CBS inventory following merger
Viacom has added Spongebob Squarepants content to Pluto TV since acquiring the service in January

Viacom and CBS complete merger
Streaming services are expected to inject billions of dollars into the US ad market

TV ad spend to slide under $65bn, GroupM says
Uninterrupted wants to give a fuller picture of athletes' lives

Uninterrupted extends its audio presence with athlete-curated playlists