Amar Singh

AS

Head of football content & strategy

Budweiser
Fifa
Opinion

Qatar World Cup sponsors must be ready to deal with ugly side of the beautiful game
West Ham United
Opinion

West Ham counting cost after failing to read the room on Kurt Zouma cat cruelty scandal
qatar bayern munich
Opinion

Is that partnership worth more than your reputation and your fanbase?
Yorkshire cricket
Opinion

Sponsors should not have been caught out by Yorkshire cricket race crisis
Footballer
Opinion

Football’s multi-talented social media ‘admins’ need to be cherished – not discard...
Lionel Messi on signing for Paris Saint-Germain
Opinion

Messinomics: how Lionel Messi delivers on and off the pitch
england take the knee
Opinion

Footballers are entering a new purpose-driven era – are you ready to embrace it?

dortmund
Opinion

Football is back and so is its marketing – but it's a different ball game without fans
Liverpool FC's digital boss on why VR will change football ‘sooner rather than later’
Opinion

What's a sports marketer to do when there is no sport?