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Amar Singh
AS
Head of football content & strategy
Budweiser
Opinion
Qatar World Cup sponsors must be ready to deal with ugly side of the beautiful game
Opinion
West Ham counting cost after failing to read the room on Kurt Zouma cat cruelty scandal
Opinion
Is that partnership worth more than your reputation and your fanbase?
Opinion
Sponsors should not have been caught out by Yorkshire cricket race crisis
Opinion
Football’s multi-talented social media ‘admins’ need to be cherished – not discard...
Opinion
Messinomics: how Lionel Messi delivers on and off the pitch
Opinion
Footballers are entering a new purpose-driven era – are you ready to embrace it?
Opinion
Football is back and so is its marketing – but it's a different ball game without fans
Opinion
What's a sports marketer to do when there is no sport?