PO1 digital lead


Aman Matharu has worked in the digital space for over 10 years and has been the driving force behind PepsiCo Beverages' digital drive.

In the first 18 months working for PepsiCo, he was responsible for the social media and digital strategy, as well as creative and measurement across various beverage brands within the FMCG giant’s portfolio.

Recently promoted to power of one (PO1) – beverages and snacks, digital lead across Europe Matharu is now responsible for the digital strategy for all snack and beverage brands in the region following the businesses' three year sponsorship deal with the UEFA Champions League.

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