Alexandra Sheppard

AS

Insights executive

Roast
Two mannequins wearing 'SALE' shirts
The Drum Network

Black Friday isn’t just for B2C: How B2B brands can get involved
Gen Z woman applying makeup in mirror
Opinion

Are consumers officially ‘over’ influencer culture?
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The Drum Network

Health not wealth: consumers are prioritizing wellness in 2023
A busy shopping mall
The Drum Network

Black Friday in a cost of living crisis: do consumers still want to shop?