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Direction of travel: how Klook has been making the most of stay-at-home tourism

Streaming firms are wrestling for visibility in CTV, but who will win?

More dolls, fewer screens: Barbie promotes the brain benefits of play

music marketing

Dance, like nobody’s watching: how Defected Records kept the party going

TV advertising warned it ‘must evolve’: 4 ways it could meet market needs

A seat at the table: furniture company Feather’s brand boss on how she made it in marketing

Ad of the Day: Formula E and Uncommon gear up for an electric future

Modern Marketing

From cooling to clean air: how Haier changed its marketing playbook

Future of Media: TV goes digital, CTV buying explored, smartest campaigns for top shows

Hyundai Tucson taps Jason Bateman, Mindy Kaling to target millennials for ‘historic launch’

With Coke acquisition in the balance, Bodyarmor attacks with $25m summer campaign

Are these the most ingenious examples of TV show marketing ever?

Media Innovation Round-Up: smart TV thoughts, deepfake Messi and Pizza Hut Pac-Man

Ad of the Day: Freda tackles ‘shame’ faced by trans and non-binary people who menstruate

Ex-RBS CMO David Wheldon on why agencies mustn’t lose sight of creative basics

So You Want My Job?

So You Want My Job? TikTok’s Khartoon Weiss on bridging media and creative

A Week in Creative: Nestlé’s LGBT+ anti-pollution ad and Fifa’s C4 diversity winner

Ruling the roost: how KFC refused to chicken out of a challenge

Cadbury urges support for high street chocolate stores with rework of ‘Mum’s Birthday’ ad

Cute puppy Flash takes starring role in Guide Dogs’ 90th-anniversary push

Business of media

Spotify follows Apple with an ad-free podcast subscription service

The Making Of…

'Reverse Selfie': Dove’s mission to combat social media’s negative effects

Modern Marketing

Behind the ad: stripping down the NZ rugby team for a cause

TikTok on TV: what does the social video platform’s ad spend tell us?

Ad of the day: Burger King uses dark humor to deal with these ‘Confusing Times’

Modern Marketing

The story behind GoDaddy’s ‘Bijness Bhai’ campaign

The Drum PR Awards

Why Gillette redefined Father’s Day

The Drum’s Future 50 deadline extended – nominate yourself or a colleague today

Facebook now a ‘credible competitor’ to TV as it releases new in-stream video stats

Streaming summer: 79% of Americans plan to stick with streaming TV

Kids will call the shots in video streaming wars

Modern Marketing

Can Snap’s investment in ad solutions help it weather Apple’s incoming privacy changes?

How Australian IVF brand Genea is bringing infertility out of the closet

Future of Media: Agency review rush, Snap's AR roadmap, cinema's ad strategy

Ad of the Day: Dove reverses selfie edits to highlight dangers of social media

Earth Day 2021: brands from P&G to Apple take action on climate change

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