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Brand News
Ad of the Day: Coca-Cola’s heartwarming tale of a rabbit celebrates Chinese New Year
Birds Eye re-imagines Veganuary by trolling the Royal Family
‘Our future is physical, digital and virtual’: L’Oreal’s CMO is committed to web3
Microsoft and OpenAI extend partnership to ‘democratize AI’
US Ad of the Day: Peyton and Eli manning promote the 2023 Pro Bowl Games
Bumble partners with Netflix to help users connect over their favorite films and TV shows
NBA and Meta announce extended partnership deal
After backlash, M&M’S ditches its iconic ‘spokescandies’ in favor of Maya Rudolph
What Twitch users really want from a brand campaign
94% of TV viewers are fed up of traditional 30-second ads. So what’s the alternative?
Ad of the Day: Krispy Kreme creates a 3D mood-boosting ‘Sadvert’
Is this the most important patent ever for gaming and metaverse advertising?
Ford ditches shots of spotless cars for mud-splattered pickup in latest ad
The Drum Network
In 2023, niche influencers will step into the spotlight
Lululemon partners with Lazada in a bid to supercharge its growth across APAC
Meta touts the metaverse’s role in sports in Rugby World Cup ad
‘It needs a marketing U-turn’: can Thinx bounce back after toxic lawsuit?
Nike urges China’s youth to dream big this Chinese New Year
Best of CNY: The Drum celebrates the Year of the Rabbit
The Times Of India celebrates the nation’s ‘unity in diversity’ with stunning film
As AB InBev’s exclusive Super Bowl reign comes to an end, the beer wars get fizzy
US Ad of the Day: Timothée Chalamet obsesses over Apple TV+
Planters plots Mr Peanut’s nutty return to Super Bowl LVII
Reckitt CMO says virtual studio models are key to ad sustainability
ITV billboard melts in real-time to promote natural history show
Introducing Marketing Negotiations – a podcast to hone your deal-making skills
Leo Burnett reunites with artist from Cannes Lion-winning ad for film about abuse
Netflix wants Basic with Ads to be as big as Hulu and bring in 10% of revenue
Ad of the Day: BMW celebrates translation fails for Chinese New Year
ZS enlists Midjourney AI in B2B campaign: ‘Data connects us’
TikTok promotes heartfelt message in Chinese New Year film
US Ad of the Day: Hyundai’s first bilingual campaign shows ‘The miles that unite us’
Anheuser-Busch unveils its Super Bowl LVII advertising game plan
Opinion
How brands can use web3 to transcend ‘rainbow capitalism’
Diageo CMO on its diversity agenda: 45% of our global ads have now been shot by a woman
Lipton looks to revamp tea time as it repositions brand
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