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Brand News
United Airlines’ first campaign in a decade embraces 'historic demand'
Cadbury and The Prince’s Trust ad sees famous faces share thoughts of self-doubt
Spotify weaves a spell on Florence + the Machine audiences with tapestry ‘billboards’
Creative Works
Ad of the Day: Spike Lee stars in Nike 50th anniversary film
Creative Works
Asahi creates anamorphic OOH display in Hong Kong
Illuminating LG film promotes the benefits of self-lit pixels
Creativity without limits: Chip Shop Awards 2022 nominees revealed
Forget the metaverse, The Drum explores how gaming is the real advertising opportunity
Your in-game advertising cheat codes: everything marketers need to know to play
Smirnoff partners with rapper Ty Dolla $ign and Billboard Music Con to push new drinks
Twitter adtech boss out as Musk hits pause on takeover deal
KitKat offers Fifa gamers an easy win to remind them to ‘have a break’
Dame Judi Dench alludes to ‘M’ role as MoneySuperMarket mastermind
Asics will now fund mental health support for all its sponsored athletes
Opinion
Time is up on Tesla’s anti-advertising strategy
The Drum Awards for Marketing nominations revealed
Gwyneth Paltrow’s Goop and Baby2Baby take on unfair ‘diaper tax’ in new stunt
Thinx celebrates ‘moist panties’ URL acquisition in period care ads
Creative Works
Ad of the Day: stout gets about in Guinness summer billboards
Member Exclusive
Blurring of the metaverse: Meta’s branding challenges and web3’s wild west moment
Google now lets users customize ads on Search and YouTube
Disney+’s 7.9m subscriber bump brings it even closer to Netflix
Opinion
For its ad-based model to succeed, Netflix needs to buy Roku
Why the metaverse is music’s next frontier and what you need to know
Ads of the Week: Corona unveils secret message and Glebe Farm goads Oatly
‘Gratuitous’ Adidas boob ad banned in the UK
What should brands sound like in the metaverse?
Top-rated US ads for April: Cracker Jack, Ripple, Kia, Planet Oat and Twisted Tea
Sprite debuts its first-ever unified, global marketing campaign ‘Heat Happens’
Peloton vows to revamp its marketing & invest in its app as revenue plummets
Avengers star Chris Evans makes us sweet for Godiva
Skittles enlists LGBTQ+ artists to create colorful Pride 2022 packaging
Doritos presents 80s gig from the Upside Down in Stranger Things tie-up
Budweiser brings Ukrainian beer to the O2
YouTube star Danny MacAskill performs wheelie impressive stunts for Adidas
Netflix leaves advertisers with unanswered questions
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