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Brand News
See inside Walmart’s colossal, new LA creative studio with VP of creative David Hartman
Opinion
Dr Martens’ Temu lawsuit will be no walk in the park
Ad of the Day: Jack Daniel’s changes its iconic t-shirt design for the first time ever
The Drum’s Daily Briefing: Netflix will stop reporting subs, Hyundai pauses on X
The Drum Network
From ‘near me’ to ‘for me’: Don’t sleep on the next search revolution
Lionel Messi swaps out ‘Olé’ soccer chant for ‘Oh-Lay’s’ in new Lay’s commerc...
The CMO’s remit is expanding dramatically, say top brand marketers at Possible Miami
Opinion
Is pre-testing resulting in a procession of paint-by-numbers dance ads?
Ad of the Day: McDonald’s serenades new and improved burger range
Opinion
The tyranny of culture and why it’s time to take advertising a bit more seriously
The Drum Network
People are bored of social media ads, so let’s get creative
How Ford’s new global CMO plans to ‘break through the clutter’ in her debut ad campa...
Why events marketing spend is booming when other channels are sluggish
Chris Hoy gives inspiring team talk in NatWest’s Olympics ad
Opinion
For fakes’ sake, let’s talk about ‘real ads’
Truth flows from the hearts of moms in Traditional Medicinals’ Mother’s Milk Tea ad
Ad of the Day: Lovehoney challenges censorship by replacing toys with everyday objects
The Drum Network
A ‘platform idea’ is so much more than a tagline
To mark 20 years of ‘Real Beauty,’ Dove pledges not to use AI in ads
Best Ads of the Week: Mucinex’s antibiotic monsters & TurboTax Canada’s tax demons
Fresh start for Unilever’s Persil as it washes away old marketing tropes
New Zillow ads reflect the challenges of today’s housing market
The NBA and Chris Rock declare that ‘Playoff Mode’ is ‘clearly a thing’
Young adults face embarrassing situations at home in Sprite’s Latin campaign
Opinion
I studied Gen Z news habits and can say without a doubt, it’s not them, it’s you!
The Drum’s Daily Briefing: Dr Martens needs revitalization and Superdry seeks salvation
5 of the best branded podcasts of all time and why they work
Ad of the Day: Absurd Dreamies convention sees humans called Cat eat pet treats
Opinion
Let’s address the AI elephant in the room. You’d never hire someone this mid
The Drum Network
When it comes to SEO in 2024, linguisic nuance is key
Why Tata Consultancy Services’ long-term sponsorship strategy is a marathon, not a sprin...
The NHL tells hockey fans’ ‘crazy love stories’ ahead of the 2024 Stanley Cup Playof...
Opinion
The last word on my ‘fake’ easyJet ad
Ad of the Day: Real estate mural addresses odyssey-like challenge of buying a home
Pringles and Crocs team up in an unexpected fashion collab
Tax anxiety takes on a life of its own in TurboTax Canada horror film ‘Undone’
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