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Member Exclusive
M&C's 'Double Whammy' poster, revived as part of a letter sent to shareholders this week

Why M&C Saatchi has revived an old Conservative election poster
Roe v. Wade
Opinion

It’s time for the ad industry to act in the wake of Roe v. Wade
TheDrum
Member Exclusive
Ete Davies

Dentsu Creative’s Ete Davies reveals master plan to build up new agency brand
Parasols on a beach at Cannes

What was Cannes Lions like for the ad industry’s creative leaders?
Search Laboratory on how to unlock lifetime customer value.
The Drum Network

Moving beyond a growth plateau with customer lifetime value
Emerging Communications look at how marketers can jump on the latest trend among Chinese consumers; glamping.
The Drum Network

Glamour reimagined: Little Red Book’s luxury camping culture
Impression considers what effect changes to privacy will have on marketers.
The Drum Network

How marketers can prepare for a privacy-first web
Rich Uncle Pennybags from Monopoly in the 'see no evil, speak no evil, hear no evil' positions
The Drum Network

The marketing industry has overfunded technology and underfunded creativity
Adidas liquid billboard
Opinion

Were the Cannes Lions' print and outdoor winners actually effective ads? Here's the answer
Mark Read

WPP boss Mark Read: agencies must avoid ‘kneejerk reaction’ to economic uncertainty
LoveThat looks at the history and evolution of the selfie and considers how marketers can utilize its form. Image credit: Marc Kleen/Unsplash.
The Drum Network

National Selfie Day: how marketers can make better use of selfies
Savanta questions whether the decline of magazine sales can be saved.
The Drum Network

The absence of the written word: can print be revived?
Jaywing encourages marketers to rid themselves of doubt and hesitation in pursuit of better creativity.
The Drum Network

Will technology and data let us remove doubt from creativity?
Pound coin
Opinion

How marketers can form a people-first response during the cost-of-living crisis
Relevance spells out five of the biggest content trends for 2022.
The Drum Network

Five best content marketing trends for 2022
Ogilvy on the rise of the influencer economy. Image credit: Gian Cescon via Unsplash.
The Drum Network

Why B2B influencers provide more brand value than consumer trend-setters
An anamorphic billboard for Top Gun: Maverick
The Drum Network

Nostalgia done right: what marketers can learn from media's retro wave
A desk with assorted talismans

What do creative directors need to make them creative?
abortion backers hold up signs that read "my body my choice" and "bans off our bodies"

Industry leaders react to Roe v Wade reversal
Cannes Lions

What we learned about the ad industry after a week at Cannes Lions
GottaBe! on how to attract more diverse audiences.
The Drum Network

Why 2022 is the year for brands to utilize the power of minority ethnic influencers
A paperchain of human shapes
The Drum Network

The rise of non-endemic marketing: creativity is connecting brands with new audiences
Speaking in Color diagram

First-ever B2B Grand Prix awarded for ‘explosive’ AI color-generating tool from Sherwi...
Raptor considers the impact of the pandemic on graduating students.
The Drum Network

What it’s really like to enter the workforce post-pandemic
Laundry Service considers the value and worth of in-house employees. Image credit: Alex Kotliarskyi via Unsplash.
The Drum Network

Agencies – let people lead in developing the processes they use
Cannes Lions
Opinion

Post-pandemic Cannes: ditching parties to attract the latest talent
Dept consider the evolutionary nature of the metaverse.
The Drum Network

Only 16% of people understand what the metaverse is
Digital Ethos look at how marketers can make better use of blogging.
The Drum Network

How to find blog topic ideas that improve SEO
The Good Marketer on how marketers can better embed paid search advertising into their strategy. Image credit: Josh Appel via Unsplash.
The Drum Network

Creative ways to refresh your PPC copywriting
iCrossing UK's chief digital officer on the transferrable skills after working as an estate agent.

What I learned... in real estate with iCrossing’s Roger Barr
Momentum considers recent changes to Netflix's policy and the reverberating implications it will have.
The Drum Network

What is advertising's role in the culture wars?

A strawberry poison dart frog

StrawberryFrog on agencies and purpose: ‘It’s no longer acceptable to act independentl...
British Museum

Vice and Dentsu’s guerilla British Museum tour nets its second Grand Prix at Cannes
One House by Suncorp

Disaster-resistant housing effort by Leo Burnett for Suncorp wins Grand Prix at Cannes
Image of monument in Ukraine

Digital effort to preserve Ukraine's cultural artifacts amid war wins Grand Prix at Cannes
'eat a swede' title card with skyline in background

Sweden takes a bite out of Cannes as McCann’s ‘Eat a Swede’ earns Entertainment Grand...