Agency News
Links in a metal chain

‘Agencies have been paying lip service to people for far too long’: experts on talent
s4 capital graphic asset

Media.Monks merges with LA talent agency XX Artists
Vertical Leap on the importance of prioritizing a SEO content strategy. Image credit: Benjamin Dada/Unsplash
The Drum Network

Five content marketing mistakes that will harm your SEO
GottaBe! consider the usefulness of influencers today and why brands need to reprioritise diverse representation in campaigns.
The Drum Network

Who has more power in marketing: brands or influencers?
Some free range chickens
The Drum Network

The marketing industry needs free-range people, not battery farms
virtual globe
Opinion

Does brand collaboration make more sense than ever in a Web3 world?
Known on how unlikely audiences can accelerate creativity. Photo credit: Perry Merritty II/Unsplash
The Drum Network

How to solve the challenge of targeting a group that doesn’t want to be targeted
pitch platforms logo

Independent sports agency group Pitch launches digital unit
Jack Morton question how brands can improve their offerings around Pride Month.
The Drum Network

Corporations are ‘slaying’ Pride month in all the wrong ways
TheDrum
Member Exclusive
A still from a recent Ace & Tate campaign in Germany

Can travel platform Trippin capture the consumer zeitgeist with its own agency?
Admind on the new recruitment challenges to face. Image credit: Dylan Gillis via Unsplash.Admind on the new recruitment challenges to face. Image credit: Dylan Gillis via Unsplash.
The Drum Network

4 jaw-dropping recruitment campaigns for attracting future employees
The skyline of Melbourne, Australia

WPP adds Australian martech agency to Ogilvy’s tech toolkit
Cannes Lions Award
Opinion

The B2B Cannes Lions was a major disappointment for specialist agencies
A cartoon image of a person spinning planets on their finger like a basketball
The Drum Network

Creative technology will help us craft differentiated experiences
Digital Ethos on how to excel on TikTok.
The Drum Network

TikTok marketing strategies that can boost your brand
Journey Further consider the importance of embracing change. Image credit: Nick Fewings/Unsplash
The Drum Network

How brands can adapt to change with data-led creative
Raptor look at the varied trajectories of students entering the marketing profession.
The Drum Network

The next generation of marketers: social media, side hustles and self-starting
Space & Time's SEO lead on the lessons learnt during his time working as a Ugandan teacher.

What I learned... as a teacher in Uganda, with Space & Time’s Alex Moran
Tommy on what creatives can do to prevent the death of creativity. La Partida via Unsplash.
The Drum Network

Let's destroy sameness: why uniformity is the death of creativity
A bee pollinating a flower
The Drum Network

While you were at Cannes Lions, I was tending my bees
TheDrum
Member Exclusive
M&C's 'Double Whammy' poster, revived as part of a letter sent to shareholders this week

Why M&C Saatchi has revived an old Conservative election poster
Roe v. Wade
Opinion

It’s time for the ad industry to act in the wake of Roe v Wade
Parasols on a beach at Cannes

What was Cannes Lions like for the ad industry’s creative leaders?
TheDrum
Member Exclusive
Ete Davies

Dentsu Creative’s Ete Davies reveals master plan to build up new agency brand
Search Laboratory on how to unlock lifetime customer value.
The Drum Network

Moving beyond a growth plateau with customer lifetime value
Emerging Communications look at how marketers can jump on the latest trend among Chinese consumers; glamping.
The Drum Network

Glamour reimagined: Little Red Book’s luxury camping culture
Impression considers what effect changes to privacy will have on marketers.
The Drum Network

How marketers can prepare for a privacy-first web
Rich Uncle Pennybags from Monopoly in the 'see no evil, speak no evil, hear no evil' positions
The Drum Network

The marketing industry has overfunded technology and underfunded creativity
Adidas liquid billboard
Opinion

Were the Cannes Lions' print and outdoor winners actually effective ads? Here's the answer
Mark Read

WPP boss Mark Read: agencies must avoid ‘kneejerk reaction’ to economic uncertainty
LoveThat looks at the history and evolution of the selfie and considers how marketers can utilize its form. Image credit: Marc Kleen/Unsplash.
The Drum Network

National Selfie Day: how marketers can make better use of selfies
Savanta questions whether the decline of magazine sales can be saved.
The Drum Network

The absence of the written word: can print be revived?
Jaywing encourages marketers to rid themselves of doubt and hesitation in pursuit of better creativity.
The Drum Network

Will technology and data let us remove doubt from creativity?
Pound coin
Opinion

How marketers can form a people-first response during the cost-of-living crisis
Relevance spells out five of the biggest content trends for 2022.
The Drum Network

Five best content marketing trends for 2022
Ogilvy on the rise of the influencer economy. Image credit: Gian Cescon via Unsplash.
The Drum Network

Why B2B influencers provide more brand value than consumer trend-setters