Supreme Court in US

The repeal of Roe v Wade will impact our privacy landscape at large, experts predict

Modern Marketing

abortion backers hold up signs that read "my body my choice" and "bans off our bodies"
Work & Wellbeing

Industry leaders react to Roe v Wade reversal
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Modern Marketing

A look back at NFT.NYC 2022 – in all its strange, colorful glory
Cannes Lions
Modern Marketing

What we learned about the ad industry after a week at Cannes Lions
The World's Best Ads of All Time

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World’s Best Ads of All Time: top 100 TV and video commercials revealed
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World’s best ads ever #1: the Honda spot that started a chain reaction
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World’s best ads ever #2: in Guinness’s classic ‘Surfer’, patience is everything
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World’s best ads ever #3: Apple’s ‘1984’ shows nothing, yet achieves everything
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World’s best ads ever #5: Skittles’ ‘Touch the Rainbow’ builds on campaign legacy

Deep Dives

Creativity in Focus

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This June, we will be playing host to a special celebration of creativity across our live events venue The Drum Labs and at Cannes Lions.

A paperchain of human shapes
The rise of non-endemic marketing: creativity is connecting brands with new audiences
5 reasons to tune into in-app advertising

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Brands, here are 5 reasons to tune into in-app advertising
Rocket League Dacia
How Dacia’s driving electric vehicle sales in Rocket League
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Latest

WPP
WPP

WPP wins Cannes creative crown after racking up 176 Lions
London Eye
Sports Marketing

The London Eye pays tribute to tennis ace Emma Raducanu in guerrilla marketing stunt
Maltesers
maltesers

Ad of the Day: Maltesers tackles ageism in intimate ‘Companion’ spot
‘The Future of Native Programmatic’
Promoted

Native programmatic advertising takes marketers to the heart of ‘the missing middle’
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creativity

What do creative directors need to make them creative?
abortion backers hold up signs that read "my body my choice" and "bans off our bodies"
agency

Industry leaders react to Roe v Wade reversal
Supreme Court in US
abortion

The repeal of Roe v Wade will impact our privacy landscape at large, experts predict
Image
NFTs

A look back at NFT.NYC 2022 – in all its strange, colorful glory
Cannes x greenwash
Cannes Lions

Creatives for Climate launches anti-greenwashing training amid Cannes climate clashes
Cannes Lions
Cannes Lions

What we learned about the ad industry after a week at Cannes Lions
A*D
Santander

Ad of the Day: Ant and Dec offer terrible money advice to kids in Santander spot
Ted Sarandos at Cannes Lions International Festival of Creativity
Future of TV

Netflix talks ad plans with Google, Comcast and Roku at Cannes Lions
Banda1
creativity

‘It’s like a parallel universe’: Banda creative on Ukrainian agency’s Cannes Lions...
Zoopla
Zoopla

Zoopla uses property price blushes to present itself as the solution for the curious
Freshly
subscription

Ready meal subscription brand Freshly takes dinner dilemma off the table
More Awards Case Studies

Awards Case Studies

McDonalds 3 fries
McDonald's

How McDonald’s fooled a nation with ‘Three Fries’ and drove app downloads
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Pantene

How Pantene put the visually impaired community at the heart of its content
Alessia Cara
entertainment

How Zerotrillion and Alessia Cara revitalized Niagara Falls’ tourism industry
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Sports Marketing

Why DP World Tour, Callaway and Marcus Armitage teamed up to brake a world record
allianz
Allianz

How Allianz used return of events as opportunity to elevate women’s sport
Techno Latam
Brand purpose

How Techo Latam tricked South America into believing Settlements film was real to drive do...
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heinz

How Heinz saved a nation’s Christmas dinner with its Big Soup
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Member Exclusives

TheDrum
Member Exclusive
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Comcast

FreeWheel rolls out interoperable ID for advertisers
TheDrum
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Cannes Lions
gary vaynerchuk

Flanked by Paris Hilton, Gary Vee claims adland has ‘been lying to itself’ about reach
TheDrum
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Brandtech
brandtech

‘We’re converting hype into ideas’: Mark D’Arcy on Facebook to Brandtech Group mov...
TheDrum
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Metaverse

Publicis now has 1,000 staff working exclusively on metaverse projects
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Latest Creative Works

in partnership with Adobe

Tuborg: Cheers to Hell
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5/5 Vote

Mox: Change the Week by Mox
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5/5 Vote

Apple: Silhouettes by TBWA\Chiat\Day
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4/5 Vote

Institute of Oncology: Buy My Cancer by Ogilvy
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5/5 Vote

Hotels.com: Find Your Perfect Somewhere by Wieden+Kennedy
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5/5 Vote

Asthma + Lung UK: Breath Is Life by Miroma Group
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All England Lawn Tennis Club: The Stage Awaits by McCann London
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5/5 Vote
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Lovehoney: Ogle by McCann Birmingham
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5/5 Vote
More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Habu

How to deliver the personalized, privacy-safe experiences your customers demand
VIOOH

Programmatic digital OOH is taking off at airports globally - here's why
The Insights Family

Research reveals top concerns of kid consumers - here's why brands should care
Bloomreach

Consumers don't think retailers are nailing personalization - here's how to do better
RTB House

Why brand safety is the keystone for brand suitability
Acxiom

3 steps to get real value from your martech investments
PubMatic

How brands and publishers can develop and improve their data strategies
Taboola

You are what you read: Could readership data replace the third-party cookie?
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

Relevance spells out five of the biggest content trends for 2022.
The Drum Network

Five best content marketing trends for 2022
Ogilvy on the rise of the influencer economy. Image credit: Gian Cescon via Unsplash.
The Drum Network

Why B2B influencers provide more brand value than consumer trend-setters
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The Drum Network

Nostalgia done right: what marketers can learn from media's retro wave
Influencer
The Drum Network

Podcast: the influence economy
GottaBe! on how to attract more diverse audiences.
The Drum Network

Why 2022 is the year for brands to utilize the power of minority ethnic influencers
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The Drum Network

The rise of non-endemic marketing: creativity is connecting brands with new audiences
Raptor considers the impact of the pandemic on graduating students.
The Drum Network

What it’s really like to enter the workforce post-pandemic
Laundry Service considers the value and worth of in-house employees. Image credit: Alex Kotliarskyi via Unsplash.
The Drum Network

Agencies – let people lead in developing the processes they use
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Opinion

Cannes Lions
Opinion

Post-pandemic Cannes: ditching parties to attract the latest talent
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Opinion

Clear Channel Outdoor's Daniel Herrera on creating a meaningful OOH campaign for Pride
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Promoted

4 reasons why advertisers in Asia should use podcasting as a marketing tool
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Opinion

For agencies, planning for a recession will pay off — even, and especially, if there isn’t...
Diversity & inclusion
Opinion

Adland says representation matters, so why isn’t the talent in the room?
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Opinion

Trends with benefits: how the ad industry can help transform health at Cannes
Josh K
Opinion

Dear senior leaders, please protect your staff from sexual harassment in Cannes