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Overheard at 4A’s Decisions 2023: ‘AI can accelerate any type of creativity'

Modern Marketing

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Modern Marketing

US Ad of the Day: FirstBank is bad at everything, ‘good at banking’ in Super Bowl ad

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Modern Marketing

Succession's Brian Cox to Serena: Michelob Ultra drops A-list Caddyshack Super Bowl ad

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Agency Business

Top agencies share how they are celebrating Black History Month 2023

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Ad of the Day

US Ad of the Day: FirstBank is bad at everything, ‘good at banking’ in Super Bowl ad

4A's panel
4As

Overheard at 4A’s Decisions 2023: ‘AI can accelerate any type of creativity'

Brian Cox and Serena Williams holding Michelob Ultra beers on a golf course
Super Bowl

Succession's Brian Cox to Serena: Michelob Ultra drops A-list Caddyshack Super Bowl ad

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Super Bowl

The Drum’s Super Bowl LVII ad scoreboard: Alicia Silverstone and Rakuten revive Clueless

TheDrum
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Jeremy Strong and Brian Cox in Succession
talent

Succession planning: can agencies provide client continuity and a fulfilling career?

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Super Bowl

Booking.com reveals Super Bowl teaser ad starring Melissa McCarthy

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4As

Ikea, Ogilvy and the 4A’s on ‘owning sustainability to the core’

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talent

Top marketers have realized low wages are causing tech talent drought

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money

Ad of the Day: AJ Bell introduces host of eccentric ringing characters

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marketing

We ask marketers: how should agencies market themselves?

Black History Month illustration
Black History Month

Top agencies share how they are celebrating Black History Month 2023

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Oreo K-Pop collab delivers a BlackPink cookie makeover

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Skyn offers Valentine’s Day strip tips

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Advertising & Media

Dentsu EMEA’s new media boss says it needs a ‘culture shift’ to achieve growth

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Diversity and inclusion

‘A prerequisite for brands to have purpose’: M&C Saatchi on passions and diversity

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What’s the carbon cost of the Super Bowl advertising frenzy?

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TheDrum
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Jeremy Strong and Brian Cox in Succession
talent

Succession planning: can agencies provide client continuity and a fulfilling career?

TheDrum
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paolo stucchi, dentsu
Advertising & Media

Dentsu EMEA’s new media boss says it needs a ‘culture shift’ to achieve growth

TheDrum
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Influencer marketing

How to use micro-influencers in your marketing

TheDrum
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Hey brands! Top tips, tricks and examples of how to use video on your website

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Awards Case Studies

Pr winners 2022
The Drum PR Awards

Every winner from The Drum Awards for PR 2022

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Content Case Studies

When Twitch and Porche rallied gamers to level up its Porsche 99X Electric vehicle

McDonald's "One Lovin' It" campaign
The Drum Awards

Inside McDonald’s recreation of its famous jingle for The Queen’s Platinum Jubilee

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PR Case Studies

Why Justice4Grenfell held a Jubilee street party in the shadow of Grenfell Tower

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The Drum Content Awards

Inside the launch of Ocado's first magazine

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Awards Case Studies

How WestJet reached a third of Canadians by launching a fake space program

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The Drum Awards

BMW goes that extra mile to engage an untapped audience

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Days: Beer for Anyone by Among Equals

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Leo Burnett

Dirty Laundry by Leo Burnett

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Green Cuisine 01

Birds Eye: Veganuary Re-imagined by Alison Jackson

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Krispy Kreme UK Ltd: The World's First Sadvert by Good Relations

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National Lottery: Christmas Love Story by Adam&EveDBB

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eBay: World of Passions by Dude

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Open Mic Opinion & Insights

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3 biggest marketing challenges of 2023 and how brands solve them

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Bloomreach

What will be the top 3 digital marketing trends of 2023?

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The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

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Has big tech catfished the workforce? A look behind the lay-offs

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The Drum Network

2022 brought omnichannel investment; this year we'll see real measurement

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Augmented reality is taking center stage in brand marketing

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Making it matter: why purpose will drive this year’s experiential agenda

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The future of social media is educational and eco-conscious

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The Drum Network

Creatives should embrace AI, but only if it makes them more creative

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Opinion

Old school TV
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TV advertising isn’t dead – it just needs more effective strategies

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Opinion

State of the Nation: Singapore's youth aren't buying your brand's greenwashing

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If M&M’S Super Bowl 'spokescandies' stunt is just about ads, then Tucker Carlson has won

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10 must-know marketing trends for brands and retailers to get excited about in 2023

Tech
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5 real tech innovations that marketers shouldn’t miss

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Opinion

The creator economy ‘shows no signs of slowing down’ in 2023

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