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PR experts react to Capri Sun recall: ‘There are a lot of questions that need to be answered’

Modern Marketing

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Work & Wellbeing

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Ads of the Week: Cadbury debuts sonic logo and IPA warns against budget cuts
Marie Kondo guides Keegan-Michael Key on how to be organised on Google One
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Google One’s extra storage sees Marie Kondo save Keegan-Michael Key’s surplus files

Deep Dives

Audio, The Power of Sound

In an age of audio assistants and podcast pervasiveness, sonic branding is more important than ever. Listen as we explore the power of sound.

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As podcasts democratize communication, brands must be receivers as well as transmitters
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Sponsored

Audio's rapid evolution is making a big noise in the advertising world
Japanese Breakfast is one of the musicians Fender has worked with to promote their range of guitars
How Fender struck a chord with 33 million aspiring musicians on TikTok
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PR experts react to Capri Sun recall: ‘There are a lot of questions that need to be answ...
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media planning and buying

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creative works

Ads of the Week: Cadbury debuts sonic logo and IPA warns against budget cuts
Mediaocean
Mergers and acquisitions

Mediaocean ups personalized CTV ad capability with Imposium acquisition
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Promoted

Audio's rapid evolution is making a big noise in the advertising world
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celebrity endorsement

Stranger Things’ David Harbour champions all runners in Brooks’ first global campaign
Japanese Breakfast is one of the musicians Fender has worked with to promote their range of guitars
TikTok

How Fender struck a chord with 33 million aspiring musicians on TikTok
Kind1
Ad of the Day

Ad of the Day: Kind highlights nice deeds with long-copy in the tube
Goat Games brings gaming characters to life in major campaign to launch its new game
mobile gaming

Horned woman births demon baby in trailer for mobile game Bloodline: Heroes of Lithas
Song
audio

‘Music should never be an afterthought’: advice for spinning the right song in your ad
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Promoted

A little more conversation: how programmatic is driving podcast ad innovation
FC Barcelona and Spotify promotes music albums of Calvin Harris, Fireboy DML on pitchside LED BOARDS
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FC Barcelona now promoting Spotify artists on its in-stadium LED boards
rumi
Virtual Reality (VR)

Dentsu joins virtual influencer game with dedicated Virtual Identity service
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Awards Case Studies

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The story of how Royal Canadian Legion formed world’s oldest esports team
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Sport England shares how it kept women active during the pandemic
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Tripadvisor shares how it put Abu Dhabi on the radar of would-be travelers
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LinkedIn and Podge Events to head up The Drum’s digital 2022 awards programs
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‘Saying no can be more important than yes’: how Rocketmill expanded with no burnout
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Member Exclusives

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‘It was lucky’: Wavemaker’s Toby Jenner shares how a timely rebrand saved the agency
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‘We won’t cheapen what we do’: ad agencies raise fees as clients cost crunch
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Why is club culture stalwart Resident Advisor launching a creative agency?
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Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

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The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

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The Drum Network

As podcasts democratize communication, brands must be receivers as well as transmitters
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Synthetic voices are here – and brands are starting to use them
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Opinion

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Corporate reactions to the reversal of Roe v Wade may continue to be muted for a reason
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The emotional impact of in-game audio ads - and why should brands pay attention