Reddit on mobile

Reddit data reveals new consumer behaviors: ‘they’re doing more research before buying’

Modern Marketing

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Digital Transformation

This Week in the Metaverse: Tornado Cash banned in US, Paris Hilton plans to enter The Sandbox
Influencers
Modern Marketing

6 things B2B marketers need to know about influencers
Puma
Media

Puma musicians highlight realities of being a girl in the social media era
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Latest

Samsung's colour range for its Fold4 phone range
Tech

Can Samsung find a way to market foldable tech to the public?
Heinz1
The Making Of…

How Heinz’s agency used machine learning to prove its ketchup is the dominant condiment
digital awards 2022
The Drum Awards

LinkedIn and Podge Events to head up The Drum’s digital 2022 awards programs
Reddit on mobile
economy

Reddit data reveals new consumer behaviors: ‘they’re doing more research before buying...
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Digital Transformation

Samsung’s social campaign ‘reveals’ its foldable Galaxy smartphones
Image
Metaverse

This Week in the Metaverse: Tornado Cash banned in US, Paris Hilton plans to enter The San...
Hellman's
creativity

Mayo-slays: creative issues unofficial Hellmann’s response to Heinz AI ad
Influencers
Opinion

6 things B2B marketers need to know about influencers
Gears and cogs in a pile
Opinion

Growing agencies can’t afford not to invest in their own systems
Puma
creative

Puma musicians highlight realities of being a girl in the social media era
Birds Eye
food

Captain Birds Eye invites the public to get their fingers on some sustainable fashion
TheDrum
Member Exclusive
Shoptalk's offices
Mergers and acquisitions

Dept’s ShopTalk deal marks fifth acquisition of the year – and there’s more to come
To celebrate Serena William's legendary career, here’s 5 of the best ads featuring the tennis star
Sports Marketing

As tennis legend Serena Williams retires, we celebrate her 5 greatest ads
The Goat Agency Co founders
Promoted

With $100m revenues in its sights, how did The Goat Agency get so big?
Disney+
Video Streaming

Ad-supported Disney+ to launch December 8 in the US
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Awards Case Studies

digital awards 2022
The Drum Awards

LinkedIn and Podge Events to head up The Drum’s digital 2022 awards programs
Rocketmill
Agency Business

‘Saying no can be more important than yes’: how Rocketmill expanded with no burnout
GP roses
The Drum Awards

The Drum Awards Grand Prix round-up: all the 2022 golden gongs so far
chip shop winners
The Drum Chip Shop Awards

Unapologetically creative: The Chip Shop Awards 2022 winners revealed
Johnnie Walker
The Scottish Design Awards

Scottish Design Awards marks 25 years with BRC Imagination Arts, Pim-Pam & Form Digital
McDonalds 3 fries
McDonald's

How McDonald’s fooled a nation with ‘Three Fries’ and drove app downloads
Pantene RNIB
Pantene

How Pantene put the visually impaired community at the heart of its content
More Member Exclusives

Member Exclusives

TheDrum
Member Exclusive
Shoptalk's offices
Mergers and acquisitions

Dept’s ShopTalk deal marks fifth acquisition of the year – and there’s more to come
TheDrum
Member Exclusive
The founders of Thirst design and branding agency
International expansion

How 2 UK agencies are preparing to enter the lucrative US market
TheDrum
Member Exclusive
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Data & Privacy

What you need to know about WhatsApp’s 3 new privacy features
TheDrum
Member Exclusive
Bank of England
economy

Higher interest rates are coming: here’s how they hurt ad agencies, clients and M&A
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Latest Creative Works

in partnership with Adobe

Queens on the edge by 303 MullenLowe
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Talented Ladies Club: #PayFair by Truant London
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The Association for the Promotion of Child Safety: Heavy Silence by Havas
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Gap: Yeezy Gap Engineered by Balenciaga by Gap
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For The Stay by TBWA\Chiat\Day New York
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Amazon: That Reading Feeling Awaits by Droga5 London
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ITV: The Break Through by Uncommon
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Beefeater Gin: The Spirit of London: Next Wave by McCann
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More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

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3 ways marketers can deliver unique brand experiences to meet customer expectations
Equativ

How Gen Z is reshaping the gaming industry
Yotpo

The best way to survive a recession? Loyal customers. Here's how to retain them
dentsu UK & Ireland

How to think customer first as you recession-proof your marketing strategy
Yieldmo

How to target your audience without third party cookie data
Taboola

The secret to surviving a recession? Keep advertising – here’s how
Aprais

Trust is the magic ingredient for strong business relationships - here's how to create it
Beanstalk

Brand licensing: A recession-proof marketing tool hiding in plain sight
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The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

GottaBe! reflect on participating in the Goldman Sachs’ 10K small business programme.
The Drum Network

I stepped away from my business for 3 months for Goldman Sachs 10,000 Small Businesses
Emerging Communications on why marketers should reconsider investing in the pet sector. Image: Krista Mangulsone/Unsplash
The Drum Network

Why China’s booming pet economy is a lucrative trend for digital marketers
Propeller reevaluate the significance of trade media.
The Drum Network

You need to invest your time (and dollars) in trade media, now
frog consider how inflation costs are impacting product portfolios. Image: Sara Kurfess/Unsplash
The Drum Network

Think simple, win big: 3 tips for managing a product portfolio in an era of uncertainty
BECG question whether WFH culture is here to stay in light of recent comments. Image: Chris Montgomery/Unsplash
The Drum Network

Stop arguing about Malcolm Gladwell’s home working comments. We’re all missing the poi...
Rawnet on how marketers can embrace changes to Google Analytics. Image: Myriam Jessier/Unsplash
The Drum Network

GA4: how to get ready for the next generation of Google Analytics
frog weighs in on whether taking things in-house enhances commercial success. Image: Kristin Wilson/Unsplash
The Drum Network

Don’t fight, but rethink the in-housing hype
frog look at the evolution of modern brands and provide a guide for marketers wanting to improve. Image: Nik Magpyhro0aa/Unsplash
The Drum Network

How modern brands grow: evolving into a new space
More Opinion

Opinion

Influencers
Opinion

6 things B2B marketers need to know about influencers
Gears and cogs in a pile
Opinion

Growing agencies can’t afford not to invest in their own systems
Marketing lessons from recessions
Opinion

Why a recession is the time to double down on brand
Hand holding compass in cold environment
Opinion

Creative agencies are devolving into one-stunt shops
HBO Max and Discovery+ folded into one mega streamer
Opinion

Warner Bros Discovery ‘wrong’ to merge HBO Max and Discovery+
people looking at their phones
Opinion

How brands can authentically leverage BeReal
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Opinion

How to find (and keep) new business in the face of a recession