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Top 2023 April Fools’ Day brand stunts and gags – from Tinder to Subaru

Modern Marketing

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Media

Career training for the AI future has already begun inside these Reddit communities
doug hurley
Modern Marketing

US Ad of the Day: Doug Hurley and Busch Light make a ‘case’ for beer-safe planet Earth
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Digital Transformation

How to convince your C-suite to invest in AI and web3 during a recession
AI to Web3: the tech takeover See all

Join us for a deep dive into the emerging technologies promising – and threatening – to transform the world of marketing as we know it.

Reddit logo on screen
Opinion

Career training for the AI future has already begun inside these Reddit communities
An open road, stretching out into the distance
The Drum Network

Getting started with AI and web3: focus first on your partners
A jigsaw puzzle missing one piece
The Drum Network

Interoperability is the key to unlocking the metaverse and web3
dollar symbol
Artificial Intelligence

How to convince your C-suite to invest in AI and web3 during a recession
TheDrum
Member Exclusive
Surveillance
Data

Is AI the solution to privacy-safe targeting in a post-cookie world? Some experts think so
OpenAI's ChatGPT interface
Opinion

As Musk & others call for AI pause, the perils of rushing development are clear
Hands on screen looking at Bing
Artificial Intelligence

GPT-4-powered Bing Chat introduces ads – and experts believe it’s a natural fit
doug hurley
US Ad of the Day

US Ad of the Day: Doug Hurley and Busch Light make a ‘case’ for beer-safe planet Earth
On stage at The Drum Awards for Out of Home, Rise New York & Partners is awarded. Cheering crowds are seen in the foreground as the winner is announced by excited hosts.
The Drum Awards

How Rise New York & Partners rose in the industry with award-winning creative
Reddit logo on screen
Opinion

Career training for the AI future has already begun inside these Reddit communities
Bumble-Gymshark
Gymshark

Bumble and Gymshark billboards promote dates that workout

Statements of Solidarity out of home placements
Out Of Home

Gay Times prints statements of solidarity to mark Trans Day of Visibility

kingcharles
burger king

Burger King unofficially crowns King Charles during visit to Germany

Pot Noodle
pot noodle

Pot Noodle solves Britain’s pothole crisis with void-filling campaign

Specsavers
specsavers

Specsavers focuses on store-ownership in witty campaign
Vanish-01
Channel 4

Ad of the Day: Tom Hooper directs Vanish’s £1m Channel 4 diversity in ad campaign
O2 switches things up with ‘enablement focus’
O2

O2’s brand mascot will appear in ads for easyJet and Google
TheDrum
Member Exclusive
Surveillance
Data

Is AI the solution to privacy-safe targeting in a post-cookie world? Some experts think so
dollar symbol
Artificial Intelligence

How to convince your C-suite to invest in AI and web3 during a recession
Dentsu Japan headquarters
Dentsu

Dentsu Japan claims ‘extremely limited’ impact from bans on government tenders
Mercedes Benz Pop Up showroom saw the brand take over carparks for Bangkok International Motor Show
Brand strategy

Mercedes-Benz takes over Thai carparks to promote latest models
One Green Bean staff with their AI generated images based on job title
Opinion

Existential risks aside, AI machines are just as sexist & racist as humans
OpenAI's ChatGPT interface
Opinion

As Musk & others call for AI pause, the perils of rushing development are clear

Deep Dive Debates

AI Asks: efficiency gains or ethical pains?

33 mins

Agency Leaders Debate

Agency leaders debate: When not to pitch – knowing your worth and saying no

22 mins

The Drum Awards

Burger King CMO Katie Evans on why creative bravery is key to campaign success

28 mins

The Drum Awards

Mastercard’s CMCO Raja Rajamannar on how technology has changed marketing

47 mins
The Lost Class
World Creative Rankings

The World Creative Rankings 2023 summarized in special report
Sam the Spider 01
World Creative Rankings

How Leo Burnett made ‘The Spider And The Window’, one of 2022’s most-awarded ads
Image
World Creative Rankings

World Creative Rankings: 5 award-winning campaigns that amplified Black voices
'The Wish'
World Creative Rankings

World Creative Rankings 2023: adland’s top independent agencies revealed
vox pop
How do you solve a problem like...

Generative AI could change the game. How should early career marketers respond?
TheDrum
Member Exclusive
danny gardner
Future 50

How Danny Gardner brought state-of-the-art analytics into social marketing
Vincent Ventura
Future 50

How Molson Coors’s Vincent Ventura is shaping more inclusive narratives around beer
TheDrum
Member Exclusive
Fatima Ansari
Future 50

How copywriter Fatima Ansari is meeting the challenge posed by generative AI
doug hurley
US Ad of the Day

US Ad of the Day: Doug Hurley and Busch Light make a ‘case’ for beer-safe planet Earth
On stage at The Drum Awards for Out of Home, Rise New York & Partners is awarded. Cheering crowds are seen in the foreground as the winner is announced by excited hosts.
The Drum Awards

How Rise New York & Partners rose in the industry with award-winning creative
An open road, stretching out into the distance
The Drum Network

Getting started with AI and web3: focus first on your partners
An AI-generated image of a woman doing a painting
The Drum Network

Is AI-generated art actually art, or a counterfeit craft?
On stage at The Drum Awards for Out of Home, Rise New York & Partners is awarded. Cheering crowds are seen in the foreground as the winner is announced by excited hosts.
The Drum Awards

How Rise New York & Partners rose in the industry with award-winning creative
Bumble-Gymshark
Gymshark

Bumble and Gymshark billboards promote dates that workout

Statements of Solidarity out of home placements
Out Of Home

Gay Times prints statements of solidarity to mark Trans Day of Visibility

kingcharles
burger king

Burger King unofficially crowns King Charles during visit to Germany

TheDrum
Member Exclusive
Surveillance
Data

Is AI the solution to privacy-safe targeting in a post-cookie world? Some experts think so
TheDrum
Member Exclusive
Artificial Intelligence
Artificial Intelligence

How to use AI imagery in your marketing
TheDrum
Member Exclusive
IBM Watson logo
IBM Watson

Now that marketers are finally sold on AI, can IBM Watson reclaim its crown?
TheDrum
Member Exclusive
A woman standing in front of a green screen, with a digital camera in the foreground
content production

Virtual production can make ads cheaper and sustainable, but is it accessible to all?
More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Aprais

The secrets of award-winning teams revealed
LoopMe

Mobile gaming 2023: Trends and insights for brands to target players
Acquia USA

AI and machine learning for empathetic marketing at scale
Habu

From butterfly to kaleidoscope: A new era of data collaboration
LinkedIn

Alice De Courcy on how brands can achieve targets by focusing on genuine demand
Acxiom

How brands can optimize their customer growth strategy
Matterkind

Shopping from the sofa: A CTV advertising playbook for retailers
Anzu

Everything advertisers need to know about IAB & MRC's update to in-game ad standards
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

An open road, stretching out into the distance
The Drum Network

Getting started with AI and web3: focus first on your partners
An AI-generated image of a woman doing a painting
The Drum Network

Is AI-generated art actually art, or a counterfeit craft?
Woman crossing bridge
The Drum Network

Female creative directors are on the rise – slowly, but surely
A jigsaw puzzle missing one piece
The Drum Network

Interoperability is the key to unlocking the metaverse and web3
An AI rendering of a battle between human and machine
The Drum Network

Can AI really replace brand strategists?
Blue and black abstract painting
The Drum Network

Can neuroscience pump better creative into B2B marketing?
The Drum Network

Are you ‘fighting for the human in the machine’? It’s time to reassess your stance
Central Harbourfront Event Space, Hong Kong
The Drum Network

How live events can drive loyalty through meaningful moments