The Drum Awards for B2B 2022

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GDS&M's 'Forced Mother's Day' campaign

Why GSD&M rallied behind women’s right to choose with ‘Forced Mother’s Day’

Agency Business

Wunderman Thompson's Magpie app
Agency Business

Inside Wunderman Thompson's plan to spark interest in workplace mentoring with ‘Magpie’
Yellowstone National Park's Inheritance Pass
Agency Business

How Yellowstone National Park’s ‘Inheritance Pass’ left a legacy (but not a trace)
The team at agency Manifest
Agency Business

How Manifest found its element with a new agency model
Augmented reality smartphone app
The Drum Network

5 basic principles for getting better results from AR marketing
Clothing rail
The Drum Network

David v Goliath: sustainable brands have found the weak spots of fast fashion giants
Two esports stars model the Excel kits complete with EE branding
esports

EE is trying to make gaming as ‘healthy and inclusive’ as possible
Patron
Ad of the Day

Ad of the Day: Patrón uses music to spotlight handcrafted tequila process

Forster
The Drum Awards

How Forster Communications showed the PR world ‘How to Tackle the Climate Emergency’
Sales assistants at a brewery
The Drum Network

‘Clienteling’: a point of view, tailored to you
Forster Comms
The Drum Agency Business Awards

Winners of The Drum Awards for Agency Business revealed
Ab winner 2022
The Drum Agency Business Awards

The winning work from The Drum Awards for Agency Business 2022
GDS&M's 'Forced Mother's Day' campaign
The Drum Awards

Why GSD&M rallied behind women’s right to choose with ‘Forced Mother’s Day’
A 360-degree aerial shot of a city
The Drum Awards

Canvas8’s new membership platform delivered a 62.5% increase in revenue
Wunderman Thompson's Magpie app
The Drum Awards

Inside Wunderman Thompson's plan to spark interest in workplace mentoring with ‘Magpie�...
A still from the Team Lewis 'Scrap the CV' ad campaign
The Drum Awards

The story behind ‘Scrap the CV’, Team Lewis' tool that shook up agency recruitment
Yellowstone National Park's Inheritance Pass
The Drum Awards

How Yellowstone National Park’s ‘Inheritance Pass’ left a legacy (but not a trace)
The team at agency Manifest
The Drum Awards

How Manifest found its element with a new agency model
Slices of orange
The Drum Awards

How ‘Well Works’ by January Digital succeeded in tackling holistic wellbeing
A live shot from the Fanbytes Live event
The Drum Awards

How Fanbytes overhauled its marketing strategy to take on the giants
Forster
The Drum Awards

How Forster Communications showed the PR world ‘How to Tackle the Climate Emergency’
The team at agency Manifest
The Drum Awards

How Manifest found its element with a new agency model
GDS&M's 'Forced Mother's Day' campaign
The Drum Awards

Why GSD&M rallied behind women’s right to choose with ‘Forced Mother’s Day’
Wunderman Thompson's Magpie app
The Drum Awards

Inside Wunderman Thompson's plan to spark interest in workplace mentoring with ‘Magpie�...
A live shot from the Fanbytes Live event
The Drum Awards

How Fanbytes overhauled its marketing strategy to take on the giants
A still from the Team Lewis 'Scrap the CV' ad campaign
The Drum Awards

The story behind ‘Scrap the CV’, Team Lewis' tool that shook up agency recruitment
Yellowstone National Park's Inheritance Pass
The Drum Awards

How Yellowstone National Park’s ‘Inheritance Pass’ left a legacy (but not a trace)
TheDrum
Member Exclusive
1
direct mail

With costs rising, direct mail agencies are considering paper cuts
TheDrum
Member Exclusive
A king on a chess board
WFA

Is the client still king? More agencies are pushing back on client requests, finds WFA
TheDrum
Member Exclusive
Oliver agency's next chief executive, Amina Folarin
leadership

From chief people officer to CEO: Oliver’s Amina Folarin talks leadership empathy
TheDrum
Member Exclusive
A woman places post-it notes on a whiteboard in a meeting with employees of a startup company.
recession

Thinking of starting an agency during the recession? Read this first
Explore all

Latest Creative Works

National Lottery: Christmas Love Story by Adam&EveDBB
Overall Rating
4/5 Vote

eBay: World of Passions by Dude
Overall Rating
4/5 Vote

Guinness: Brothers by AMV BBDO
Overall Rating
5/5 Vote

Call of Duty: Modern Warfare II by Activision
Overall Rating
4/5 Vote

Department for Opportunities: Stay Down by Creature
Overall Rating
5/5 Vote
BA01

British Airways: A British Original by Uncommon
Overall Rating
4/5 Vote

Ocean Spray: Power Your Holidays by Orchard Creative
Overall Rating
4/5 Vote
Match02

Match: Do You. Until You Find Someone Worth Doing by Mojo Supermarket
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4/5 Vote
More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

WaterBear Network

What will 2023 hold for brand activism?
Bloomreach

What is the personalization and privacy paradox and how can brands navigate it?
Depositphotos

Digital ownership trends 2023: Why charitable NFT sales will rise despite NFT decline
Analytic Partners

Performance is clouding advertisers' judgement - here's how to balance spend instead
VIOOH

Top 3 programmatic digital OOH predictions for 2023
ITB Worldwide

Gen-Z crave digital communities & connections - here's how brands can give it to them
The Mill

Culture, DE&I and accessibility: What impact has hybrid working had?
Broadsign

Consumers are making 2022 holiday purchases early - here's how OOH can help reach them
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

Augmented reality smartphone app
The Drum Network

5 basic principles for getting better results from AR marketing
Clothing rail
The Drum Network

David v Goliath: sustainable brands have found the weak spots of fast fashion giants
Sales assistants at a brewery
The Drum Network

‘Clienteling’: a point of view, tailored to you
Summit
The Drum Network

Nascent technologies and a quantum future: 3 takeaways from the 2022 Web Summit
Airplane on blue background
The Drum Network

Turning delays into delight: how airlines can tap into brand power
A life-saving ring
The Drum Network

Will Elon Musk ‘sink’ or swim at Twitter?
Man using laptop
The Drum Network

4 steps to adapting and thriving with composable tech
A shopping arcade at Christmas
The Drum Network

How will gen Z approach Christmas shopping? I surveyed my son to find out
Image
Opinion

Tips for complying with NYC’s salary transparency law
purse
Opinion

What brands must learn from Balenciaga’s bungled crisis
Woman looking into telescope illustration
Opinion

2023 trend watch: a pivotal year in commerce, streaming and authenticity for marketers
Traffic cones
Opinion

It’s time for brands to reassess how they define ‘safety’ and ‘suitability’
Golden Gate bridge in daytime
Opinion

Silicon Valley’s loss could be adland’s gain amid tech talent exodus
Plastic soldier figurines
Opinion

3 ways the data privacy wars could pan out – and how marketers can navigate each scenari...
Gatorade
Opinion

PepsiCo design chief: ‘The future of design is all about human-centricity’