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Playboy invests in Centerfold

Playboy is putting influencers at the center of its new business model

Modern Marketing

Cannes
Modern Marketing

A pop-up TV channel, two pubs and a beach in London: The Drum’s Cannes plans

Kim4
Media

Ads of the Week: Beyond Meat taps Kim Kardashian and Coca-Cola’s magical music pledge

michel de rijk
Agency Business

S4’s APAC boss compares his ‘startup on steroids’ with ‘prehistoric ways’ of WPP

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Playboy invests in Centerfold
influencers

Playboy is putting influencers at the center of its new business model

Kim4
creative

Ads of the Week: Beyond Meat taps Kim Kardashian and Coca-Cola’s magical music pledge

KLM
greenwashing

KLM hit with greenwashing lawsuit over ‘Fly Responsibly’ ads

Bier Company
beer

ASA warns subscription alcohol firm over false ‘free beer for life’ claim

B&Q
diy

B&Q’s colorful campaign emphasizes the ease of DIY from smartphone to fresh home

anti vaxx
Coronavirus

ASA condemns regional newspapers for running anti-vax ads

The reinvention of 'pretty' & the last booth babe by Mercedes-Benz Thailand
mercedes-benz

Mercedes-Benz and BBDO partner to stop use of ‘booth babes’ in Thailand

Cannes
Cannes Lions

A pop-up TV channel, two pubs and a beach in London: The Drum’s Cannes plans

Graffiti that looks like social media buttons
influencers

‘20% of media spend will move to social’: creators’ new place in marketing

Kim1
Creative Works

Ad of the Day: Kim Kardashian named as Beyond Meat’s ‘chief taste consultant’

TheDrum
Member Exclusive
michel de rijk
Media.monks

S4’s APAC boss compares his ‘startup on steroids’ with ‘prehistoric ways’ of WPP

Ford logo on truck grill
ford

Ford to pay $19.2m in false advertising settlement over fuel efficiency claims

Hallam considers how switching software can help marketers stand out.
Opinion

Software as a service has a branding problem

Diego Boneta talking to himself in the mirror while wearing a white Old Spice robe
old spice

Luis Miguel star Diego Boneta sprays on the charm in new Old Spice campaign

Walmart
walmart

Walmart ‘Juneteenth’ ice-cream sparks accusations of commercial exploitation

More Awards Case Studies

Awards Case Studies

DDA2022 WWF
The Drum Awards

The trends behind The Drum Design Awards’ 2022 shortlist

The Guardian
The Drum Awards

The Drum Awards for Design: Agency of the Year nominations announced

chip Shop
The Drum Awards

Big ideas for small spaces: the best shop window postcard advertising

TDS title
The Drum Show

The Drum Show: examining the industry’s latest creative trends

toms
The Drum Awards

How Screenshot relaunched purpose-led brand Toms for a new generation

Gay Times goes digital first
lgbtq

Inside the digital-first strategy of Gay Times

hello magazine
The Drum Awards

How Hello! rode a wave of interest in royalty and Brit celebs to crack America

More Member Exclusives

Member Exclusives

TheDrum
Member Exclusive
michel de rijk
Media.monks

S4’s APAC boss compares his ‘startup on steroids’ with ‘prehistoric ways’ of WPP

TheDrum
Member Exclusive
berlin in the sunshine
Adam&EveDDB

As it opens in Berlin, Adam & Eve argues case for physical offices

TheDrum
Member Exclusive
fortune cookies in a row
Digital Advertising

Between China and the end of the cookie, advertisers need more than one master plan

TheDrum
Member Exclusive
advergaming
Gaming

Is it time for brands to take ‘advergames’ seriously again?

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Just Egg: Really Good Eggs by Mythology

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Grey Group

Lego: Brick the Rules by Grey Group

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Talcid: A Trip To Acid Town by Peix Health Group

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Burger King: Non Artificial by WeBelievers

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Magnum Ice Cream: Can’t Get You Out Of My Head byLola MullenLowe, Golin London and MullenLowe...

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BETC London

Coca-Cola: The Conductor by BETC London

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Wieden+Kennedy

Wieden+Kennedy: The Model Minority by Wieden+Kennedy

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Apple

Apple: Data Auction by Apple

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More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Depositphotos

Which key creative trends can help you achieve your business goals and why?

Bloomreach

Why email still presents so many opportunities for marketers

Acxiom

How the cloud can improve your marketing measurement

True Digital

What are the different UX maturity levels and how can you improve yours?

Nextdoor

Top 6 ways that brands can improve their local marketing

Revolt

How can your DTC brand stand out in a crowded marketplace?

Ogury

To retain adtech talent, you must future-proof the workforce

Honcho

How to grow your business using TikTok Shop

More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

Rawnet consider the benefits of a digital detox.
The Drum Network

How can brands stay on top during the era of digital detoxing?

Jellyfish imagine what the future of social shopping looks like.
The Drum Network

Social’s shoppable revolution: where to start

Emerging Communications on how Chinese brands are adapting to life post-pandemic.
The Drum Network

Marketing in China post-pandemic: leveraging new social consumption

Freedman on how brands can better embrace cultural diversity.
The Drum Network

What can brands do to improve and harness cultural diversity?

Soap Media outline the five steps needed for becoming a Google Elite partner.
The Drum Network

How to become a Google Elite Partner in 5 steps

Jack Morton consider the evolution of the metaverse and how brands can get involved.
The Drum Network

Building brand experiences in the metaverse: debunking 5 myths

AgencyUK consider the best way to optimize video performance.
The Drum Network

One size doesn’t fit all when it comes to video performance

A wind-up robot
The Drum Network

Gaming shows brands how to humanize consumers

More Opinion

Opinion

Hallam considers how switching software can help marketers stand out.
Opinion

Software as a service has a branding problem

McDs.
Opinion

As McDonald’s and Starbucks exit Russia entirely, what IP problems do remaining brands f...

Matt Damon crypto
Opinion

Kim Kardashian and Matt Damon convinced you to buy crypto? The danger of the celeb sell

Netflix logo on mobile device
Opinion

An ad-supported Netflix is just what the doctor ordered – here’s how to take advantage

Picture of conference audience
Opinion

Why global marketers should have a seat at the Upfronts

eve online
Opinion

How to make ads that gamers don’t actually hate

Mike Lander Column 15
Opinion

Can tech really help you win more RFPs?

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