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Woman staring

Planned Parenthood airs powerful global campaign in aftermath of Roe v. Wade collapse

Modern Marketing

linsday lohan poses while tying her shoe
Modern Marketing

Lindsay Lohan fronts Allbirds' new eco-friendly sneakers
girl holding a doll
Modern Marketing

From Apple to Aviation Gin: June's 5 most effective US ads
American cookies
Modern Marketing

This is the year for political campaigns to prep for a cookieless 2024
The World's Best Ads of All Time

Honda Cog
World’s Best Ads of All Time: top 100 TV and video commercials revealed
Honda Cog
World’s best ads ever #1: the Honda spot that started a chain reaction
S1
World’s best ads ever #2: in Guinness’s classic ‘Surfer’, patience is everything
1984
World’s best ads ever #3: Apple’s ‘1984’ shows nothing, yet achieves everything
Old Spice guy on horse
World’s best ads ever #4: Old Spice returns with ‘The Man Your Man Could Smell Like’
skittles
World’s best ads ever #5: Skittles’ ‘Touch the Rainbow’ builds on campaign legacy

Deep Dives

Creativity in Focus

In partnership with

This June, we will be playing host to a special celebration of creativity across our live events venue The Drum Labs and at Cannes Lions.

Cannes in France
Top 4 final, and important, Cannes Lions takeaways
Woman staring
Planned Parenthood airs powerful global campaign in aftermath of Roe v. Wade collapse
girl holding a doll
From Apple to Aviation Gin: June's 5 most effective US ads
More Latest

Latest

Cannes in France
Opinion

Top 4 final, and important, Cannes Lions takeaways

TheDrum
Member Exclusive
M&C's 'Double Whammy' poster, revived as part of a letter sent to shareholders this week
M&C Saatchi

Why M&C Saatchi has revived an old Conservative election poster
Roe v. Wade
Opinion

It’s time for the ad industry to act in the wake of Roe v. Wade
linsday lohan poses while tying her shoe
sustainability

Lindsay Lohan fronts Allbirds' new eco-friendly sneakers
Woman staring
Planned Parenthood

Planned Parenthood airs powerful global campaign in aftermath of Roe v. Wade collapse
girl holding a doll
Opinion

From Apple to Aviation Gin: June's 5 most effective US ads
Deliveroo hails 2021 an "extraordinary year" with sales jumping 70%
Deliveroo

Deliveroo expands marketing capabilities with new ad platform
Tinder ad meme
creativity

Ads of the Week: Tinder reinvents memes and McDonald’s launches digital scavenger hunt
American cookies
Opinion

This is the year for political campaigns to prep for a cookieless 2024
Ad of the Day

Ad of the Day: The Office’s Rainn Wilson cherishes guinea pig Kenneth in mockumentary
Parasols on a beach at Cannes
creativity

What was Cannes Lions like for the ad industry’s creative leaders?
TheDrum
Member Exclusive
Ete Davies
Dentsu Group

Dentsu Creative’s Ete Davies reveals master plan to build up new agency brand
guy with remote control sitting in front of TV
Opinion

Cannes Lions 2022 shone a light on these 5 video advertising priorities
Andy Muray's Roblox avatar modelling in the mini metaverse of WimbleWorld on Roblox
wimbledon

Wimbledon and Roblox launch ‘WimbleWorld’ to engage new generation of tennis fans
EY building
ernst & young

PR pros on how Ernst & Young can rebound after cheating scandal results in $100m SEC fine
More Awards Case Studies

Awards Case Studies

McDonalds 3 fries
McDonald's

How McDonald’s fooled a nation with ‘Three Fries’ and drove app downloads
Pantene RNIB
Pantene

How Pantene put the visually impaired community at the heart of its content
Alessia Cara
entertainment

How Zerotrillion and Alessia Cara revitalized Niagara Falls’ tourism industry
marcus armitage golfer
Sports Marketing

Why DP World Tour, Callaway and Marcus Armitage teamed up to brake a world record
allianz
Allianz

How Allianz used return of events as opportunity to elevate women’s sport
Techno Latam
Brand purpose

How Techo Latam tricked South America into believing Settlements film was real to drive do...
heinz big soup
heinz

How Heinz saved a nation’s Christmas dinner with its Big Soup
More Member Exclusives

Member Exclusives

TheDrum
Member Exclusive
M&C's 'Double Whammy' poster, revived as part of a letter sent to shareholders this week
M&C Saatchi

Why M&C Saatchi has revived an old Conservative election poster
TheDrum
Member Exclusive
Ete Davies
Dentsu Group

Dentsu Creative’s Ete Davies reveals master plan to build up new agency brand
TheDrum
Member Exclusive
Man pointing a remote control at a TV
Comcast

FreeWheel rolls out interoperable ID for advertisers
TheDrum
Member Exclusive
Cannes Lions
gary vaynerchuk

Flanked by Paris Hilton, Gary Vee claims adland has ‘been lying to itself’ about reach
Explore all

Latest Creative Works

in partnership with Adobe

Tuborg: Cheers to Hell
Overall Rating
5/5 Vote

Mox: Change the Week by Mox
Overall Rating
5/5 Vote

Apple: Silhouettes by TBWA\Chiat\Day
Overall Rating
4/5 Vote

Institute of Oncology: Buy My Cancer by Ogilvy
Overall Rating
5/5 Vote

Hotels.com: Find Your Perfect Somewhere by Wieden+Kennedy
Overall Rating
5/5 Vote

Asthma + Lung UK: Breath Is Life by Miroma Group
Overall Rating
5/5 Vote

All England Lawn Tennis Club: The Stage Awaits by McCann London
Overall Rating
3/5 Vote
LH1

Lovehoney: Ogle by McCann Birmingham
Overall Rating
5/5 Vote
More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Habu

How to deliver the personalized, privacy-safe experiences your customers demand
VIOOH

Programmatic digital OOH is taking off at airports globally - here's why
The Insights Family

Research reveals top concerns of kid consumers - here's why brands should care
Bloomreach

Consumers don't think retailers are nailing personalization - here's how to do better
RTB House

Why brand safety is the keystone for brand suitability
Acxiom

3 steps to get real value from your martech investments
PubMatic

How brands and publishers can develop and improve their data strategies
Taboola

You are what you read: Could readership data replace the third-party cookie?
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

Search Laboratory on how to unlock lifetime customer value.
The Drum Network

Moving beyond a growth plateau with customer lifetime value
Emerging Communications look at how marketers can jump on the latest trend among Chinese consumers; glamping.
The Drum Network

Glamour reimagined: Little Red Book’s luxury camping culture
Impression considers what effect changes to privacy will have on marketers.
The Drum Network

How marketers can prepare for a privacy-first web
Rich Uncle Pennybags from Monopoly in the 'see no evil, speak no evil, hear no evil' positions
The Drum Network

The marketing industry has overfunded technology and underfunded creativity
LoveThat looks at the history and evolution of the selfie and considers how marketers can utilize its form. Image credit: Marc Kleen/Unsplash.
The Drum Network

National Selfie Day: how marketers can make better use of selfies
Savanta questions whether the decline of magazine sales can be saved.
The Drum Network

The absence of the written word: can print be revived?
Jaywing encourages marketers to rid themselves of doubt and hesitation in pursuit of better creativity.
The Drum Network

Will technology and data let us remove doubt from creativity?
Relevance spells out five of the biggest content trends for 2022.
The Drum Network

Five best content marketing trends for 2022
More Opinion

Opinion

Cannes in France
Opinion

Top 4 final, and important, Cannes Lions takeaways

Roe v. Wade
Opinion

It’s time for the ad industry to act in the wake of Roe v. Wade
girl holding a doll
Opinion

From Apple to Aviation Gin: June's 5 most effective US ads
American cookies
Opinion

This is the year for political campaigns to prep for a cookieless 2024
guy with remote control sitting in front of TV
Opinion

Cannes Lions 2022 shone a light on these 5 video advertising priorities
Hand playing chess
Opinion

It's time to be a business-first CMO — here are 3 tips for making the switch
Adidas liquid billboard
Opinion

Were the Cannes Lions' print and outdoor winners actually effective ads? Here's the answer