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Obfuscation and blockchain contracts: artists attempt to stop AI ripping them off

Modern Marketing

Fans watching sports
Modern Marketing

How live sports is changing the new TV landscape
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Digital Transformation

Virtual production can make ads cheaper and sustainable, but is it accessible to all?
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Digital Transformation

‘Influence, entertainment, purchase’: How brand apps are evolving in 2023
AI to Web3: the tech takeover See all

Join us for a deep dive into the emerging technologies promising – and threatening – to transform the world of marketing as we know it.

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The Drum Network

The metaverse hype crash is the best thing to happen to web3
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AI

Obfuscation and blockchain contracts: artists attempt to stop AI ripping them off
AI robot, C3PO
Open Mic

Generative AI v discriminative AI: Key differences and why they matter for marketers
TheDrum
Member Exclusive
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content production

Virtual production can make ads cheaper and sustainable, but is it accessible to all?
A robot hand, clenched into a fist
The Drum Network

The bionic opportunity: how AI is transforming healthcare marketing
vox pop
How do you solve a problem like...

Not every campaign needs to use generative AI, but how do you tell your clients that?
Cracking the code: how conversational AI is hacking human behavior
Promoted

AI for good: ‘it can be the co-pilot, but humans must be in the driver’s seat’

An iPhone lies on a table.
Apps

‘Influence, entertainment, purchase’: How brand apps are evolving in 2023
Fans watching sports
Opinion

How live sports is changing the new TV landscape
Magnum encourages people to taste pleasure in the real world
Magnum

Magnum’s anti-metaverse campaign tells people to taste in the real world
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AI

Obfuscation and blockchain contracts: artists attempt to stop AI ripping them off
AI robot, C3PO
Open Mic

Generative AI v discriminative AI: Key differences and why they matter for marketers
TheDrum
Member Exclusive
A woman standing in front of a green screen, with a digital camera in the foreground
content production

Virtual production can make ads cheaper and sustainable, but is it accessible to all?
WeTransfer
WeTransfer

WeTransfer moves mountains for Volcano brand partnership

Best outdoor 2022
The Drum Chip Shop Awards

It’s almost too late to enter advertising’s most controversial awards show
vox pop
How do you solve a problem like...

Not every campaign needs to use generative AI, but how do you tell your clients that?
Federal Trade Commission logo on building
Opinion

The FTC’s crackdown on misleading advertising will benefit both consumers & advertisers
wpp graphic asset
WPP

WPP snaps up influencer agency Obviously just a week after acquiring Goat
Heinz-Sauce 01
heinz

Heinz highlights ‘Ketchup Fraud’ in playful print campaign
Cracking the code: how conversational AI is hacking human behavior
Promoted

AI for good: ‘it can be the co-pilot, but humans must be in the driver’s seat’

ChatCPT
ChatGPT

How ChatGPT is prompting advertising strategists to think different
Nike .Swoosh
web3

Web3 isn’t dead! Here are 3 brands building on the blockchain in 2023
AAOA
Anatomy of an Ad

Anatomy of an Ad: Why a travel app resurrected a Victorian animation technique

Agency Leaders Debate

Agency leaders debate: When not to pitch – knowing your worth and saying no

22 mins

The Drum Awards

Burger King CMO Katie Evans on why creative bravery is key to campaign success

28 mins

The Drum Awards

Mastercard’s CMCO Raja Rajamannar on how technology has changed marketing

47 mins

World Creative Rankings

The Drum’s World Creative Rankings 2023: Top 5 editor's picks

10 mins
The Lost Class
World Creative Rankings

The World Creative Rankings 2023 summarized in special report
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World Creative Rankings

How Leo Burnett made ‘The Spider And The Window’, one of 2022’s most-awarded ads
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World Creative Rankings

World Creative Rankings: 5 award-winning campaigns that amplified Black voices
'The Wish'
World Creative Rankings

World Creative Rankings 2023: adland’s top independent agencies revealed
vox pop
How do you solve a problem like...

Generative AI could change the game. How should early career marketers respond?
TheDrum
Member Exclusive
danny gardner
Future 50

How Danny Gardner brought state-of-the-art analytics into social marketing
Vincent Ventura
Future 50

How Molson Coors’s Vincent Ventura is shaping more inclusive narratives around beer
TheDrum
Member Exclusive
Fatima Ansari
Future 50

How copywriter Fatima Ansari is meeting the challenge posed by generative AI
Fans watching sports
Opinion

How live sports is changing the new TV landscape
A view of a meteor crater from an airplane window
The Drum Network

The metaverse hype crash is the best thing to happen to web3
Image
AI

Obfuscation and blockchain contracts: artists attempt to stop AI ripping them off
AI robot, C3PO
Open Mic

Generative AI v discriminative AI: Key differences and why they matter for marketers
Magnum encourages people to taste pleasure in the real world
Magnum

Magnum’s anti-metaverse campaign tells people to taste in the real world
Best outdoor 2022
The Drum Chip Shop Awards

It’s almost too late to enter advertising’s most controversial awards show
Heinz-Sauce 01
heinz

Heinz highlights ‘Ketchup Fraud’ in playful print campaign
Lego man among awards on shelf
The Drum Network

Entering agency awards: is the juice worth the squeeze?
TheDrum
Member Exclusive
A woman standing in front of a green screen, with a digital camera in the foreground
content production

Virtual production can make ads cheaper and sustainable, but is it accessible to all?
TheDrum
Member Exclusive
AI GPT-4
AI

Four top ad agencies share their ‘ethical codes of conduct’ for generative AI
TheDrum
Member Exclusive
Lego
lego

TBWA\MCR’s campaign for Legoland hints at new ‘modular’ approach to global marketing
TheDrum
Member Exclusive
danny gardner
Future 50

How Danny Gardner brought state-of-the-art analytics into social marketing
More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Matterkind

Shopping from the sofa: A CTV advertising playbook for retailers
Anzu

Everything advertisers need to know about IAB & MRC's update to in-game ad standards
CreatorIQ

Why creator-led marketing is the most effective marketing strategy in 2023
Storyblok

From local to global: how to scale content delivery
Marigold

4 ways strategic partner programs can improve native marketing platforms
Taboola

Native advertising: Top 4 tips from expert agencies doing it right
Kargo

4 fearful strategies for brands to avoid during a recession
AdsWizz

6 podcasting trends every publisher should know about
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

A view of a meteor crater from an airplane window
The Drum Network

The metaverse hype crash is the best thing to happen to web3
3D simulated image of a gavel on black background
The Drum Network

Why brands must adopt a holistic approach to privacy
A robot hand, clenched into a fist
The Drum Network

The bionic opportunity: how AI is transforming healthcare marketing
Computer generated image of Instagram posts bursting with 'likes'
The Drum Network

The evolution of Love Island: are its new social media regulations a sign of change?
Lego man among awards on shelf
The Drum Network

Entering agency awards: is the juice worth the squeeze?
A small child interacting with a robot
The Drum Network

AI pushes marketing’s boundaries, but only when humans are part of the equation
Dept's Prepare to Pioneer tool
The Drum Network

Prepare to pioneer: the AI (r)evolution is here
A tablet-based augmented reality display
The Drum Network

How brands are using webAR to build the ‘real-world metaverse’