TikTok styling of graphic depicting a magnifying glass

TikTok owner ByteDance’s data practices under fire, raising concerns among advertisers

Modern Marketing

purse
Modern Marketing

What brands must learn from Balenciaga’s bungled crisis
Image
Digital Transformation

Sony grooves into the metaverse with a wearable motion-tracking device
hot pockets branded shorts
Modern Marketing

US Ad of the Day: Hot Pockets’ heated cargo shorts for ‘guy who wears shorts in winter’
Creating OOH advertising that isn’t contextual won’t be impactful
Promoted

‘Enhance not distract’ - how to build trust with consumers in OOH
Spotify01
Spotify

Ad of the Day: Spotify Wrapped returns with new interactive activations
Criteo Holiday Checklist
Promoted

An always-on approach to festive shopping season – advice for a successful Cyber Month
purse
Opinion

What brands must learn from Balenciaga’s bungled crisis
TikTok styling of graphic depicting a magnifying glass
Data

TikTok owner ByteDance’s data practices under fire, raising concerns among advertisers
mcdonalds' mcgold card
McDonald's

Fans get the chance to win a lifetime of free McDonald’s with the ‘McGold Card’
Image
Sony

Sony grooves into the metaverse with a wearable motion-tracking device
hot pockets branded shorts
Nestle

US Ad of the Day: Hot Pockets’ heated cargo shorts for ‘guy who wears shorts in winter...
The Drum Open Mic team picks up Digital Product of the Year award at PPA Independent Publisher Awards
Content Marketing

The Drum's Open Mic wins Digital Product of the Year
The winner will be announced at The Drum Social Purpose Awards on December 8 202
Promoted

Creative Futures shortlist announced for The Drum Awards for Social Purpose
Women's Aid 01
Ads of the Week

Ads of the Week: Women’s Aid tackles World Cup violence and Walkers talks mental health
A man eating a Burger King whopper in a restaurant
burger king

From Five Guys to McD's: Burger King promotes the other ‘greatest’ burger brands
Vegamour founder with investor Nicole Kidman
beauty

How Vegamour turned its ‘unethical’ marketing outcry into a global vegan hair brand
Duolingo01
Duolingo

Ad of the Day: Duolingo creates exhibition of dodgy translations in Tokyo
Find out the winners at The Drum's OOH Awards on December 6
Promoted

With great creative power comes great performance – what’s now & next for OOH?

Gold nugget CTV
Open Mic

Behind the CTV gold rush is an ad ecosystem finding its feet
Twitch Fashion
The Drum Awards

Nominations revealed for The Drum Awards for Content
Lemonlight for Yogibo
The Drum Awards

The Drum Awards for Digital Industries: who’s in frame for Most Effective Use of Video?
dadi_nominees_2022
The Drum Awards

Nominations revealed for The Drum Awards for the Digital Industries 2022
Media Bounty Climate
The Drum Agency Business Awards

The Drum Awards for Agency Business: agencies committed to Ad Net Zero lead nominations
chairty noms
The Drum Awards

The Drum Awards for PR: all the runners and riders in the Not-for-Profit category
BD100
The Drum Network

The BD100 celebrates its fifth birthday – here’s what to expect
festival awards
The Drum Awards

Deadline nears for The Drum’s inaugural Awards Festival
TheDrum
Member Exclusive
Oliver agency's next chief executive, Amina Folarin
leadership

From chief people officer to CEO: Oliver’s Amina Folarin talks leadership empathy
TheDrum
Member Exclusive
A woman places post-it notes on a whiteboard in a meeting with employees of a startup company.
recession

Thinking of starting an agency during the recession? Read this first
TheDrum
Member Exclusive
Carbon
sustainability

A marketer’s guide to global emissions: what GHG and Scope 1, 2 and 3 mean
TheDrum
Member Exclusive
sserver center
Data & Privacy

How will a recession change the way agencies and brands use consumer data?
Explore all

Latest Creative Works

National Lottery: Christmas Love Story by Adam&EveDBB
Overall Rating
4/5 Vote

eBay: World of Passions by Dude
Overall Rating
4/5 Vote

Guinness: Brothers by AMV BBDO
Overall Rating
5/5 Vote

Call of Duty: Modern Warfare II by Activision
Overall Rating
4/5 Vote

Department for Opportunities: Stay Down by Creature
Overall Rating
5/5 Vote
BA01

British Airways: A British Original by Uncommon
Overall Rating
4/5 Vote

Ocean Spray: Power Your Holidays by Orchard Creative
Overall Rating
4/5 Vote
Match02

Match: Do You. Until You Find Someone Worth Doing by Mojo Supermarket
Overall Rating
4/5 Vote
More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

ITB Worldwide

Gen-Z crave digital communities and connections - here's how brand can give it to them
The Mill

Culture, DE&I and accessibility: What impact has hybrid working had?
Broadsign

Consumers are making 2022 holiday purchases early - here's how OOH can help reach them
Meta

How the metaverse is enabling the future of brand partnerships in fitness
CodeFuel

Travel is booming: Here’s how travel publishers can increase their web traffic
Nextdoor

Top 4 marketing predictions for 2023
Taboola

The overlooked quarter: How to drive sales after the 2022 holiday season ends
InMobi

APAC soccer fans are in Qatar this festive season – here’s how brands can reach them
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

A life-saving ring
The Drum Network

Will Elon Musk ‘sink’ or swim at Twitter?
Man using laptop
The Drum Network

4 steps to adapting and thriving with composable tech
A shopping arcade at Christmas
The Drum Network

How will gen Z approach Christmas shopping? I surveyed my son to find out
Woman wearing black blazer
The Drum Network

Design Classics: the versatile, understated essence of Margaret Howell
Woman wearing headset
The Drum Network

People v platform: does your brand really need to be in the metaverse?
People throwing up peace sign at protest
The Drum Network

How does celebrity political transparency impact public image?
Html tag
The Drum Network

The risk of website redesign (and a better approach)
Black Audio-Technica microphone on pink background
The Drum Network

Everything brand tone of voice is (and isn’t)
Gold nugget CTV
Open Mic

Behind the CTV gold rush is an ad ecosystem finding its feet
purse
Opinion

What brands must learn from Balenciaga’s bungled crisis
Woman looking into telescope illustration
Opinion

2023 trend watch: a pivotal year in commerce, streaming and authenticity for marketers
Traffic cones
Opinion

It’s time for brands to reassess how they define ‘safety’ and ‘suitability’
Golden Gate bridge in daytime
Opinion

Silicon Valley’s loss could be adland’s gain amid tech talent exodus
Plastic soldier figurines
Opinion

3 ways the data privacy wars could pan out – and how marketers can navigate each scenari...
Gatorade
Opinion

PepsiCo design chief: ‘The future of design is all about human-centricity’