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Modern Marketing

The best (fake) ads of 2022: Chip Shop Awards nominees revealed

Florence + the Machine billboards

Modern Marketing

Spotify weaves a spell on Florence + the Machine audiences with tapestry ‘billboards’

Two people wearing VR headsets connecting

Modern Marketing

Dating is getting hot in the metaverse, per exclusive Reddit data

Known on the growing acceptance of games in popular culture.

Wordle’s shameless gaming: what marketers can learn from ‘anti-gamers’

Virtual in-gaming product placement

Why Accenture pivoted its virtual product placement tech from TV to games

gaming

The metaverse doesn’t exist! You’re talking about gaming

gaming

2021 saw marketing agencies launch gaming offerings. Here’s how things are playing out

An audience at a gaming event

What can marketers learn from gaming communities?

cheat code

Your in-game advertising cheat codes: everything marketers need to know to play

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Latest

Asahi

Asahi Super Dry

Asahi Super Dry exports taste of Japan in global marketing drive

gaming

Opinion

The metaverse doesn’t exist! You’re talking about gaming

A phone showing the TikTok app

shoppable

TikTok made me buy it: is 2022 the year of shoppable media?

Member Exclusive

Virtual in-gaming product placement

Gaming

Why Accenture pivoted its virtual product placement tech from TV to games

creative

Ad of the Day: Libresse dispels period anxiety in animated debut from Mother

creative

Weetabix campaign puts a twist on ‘Three Little Pigs’ tale

Brand strategy

United Airlines’ first campaign in a decade embraces 'historic demand'

cadbury

Cadbury and The Prince’s Trust ad sees famous faces share thoughts of self-doubt

Florence + the Machine billboards

Spotify

Spotify weaves a spell on Florence + the Machine audiences with tapestry ‘billboards’

Todd Cohen talks QR codes in TV ads

Future of TV

TV Talks podcast: is TV ready for QR codes?

Ad of the Day

Ad of the Day: Spike Lee stars in Nike 50th anniversary film

Marketing Automation

Mediabrands Australia reveals new media automation to save clients and staff time

Asahi

Creative Works

Asahi creates anamorphic OOH display in Hong Kong

LG

Illuminating LG film promotes the benefits of self-lit pixels

creative

The best (fake) ads of 2022: Chip Shop Awards nominees revealed

More Awards Case Studies

Awards Case Studies

toms

The Drum Awards

How Screenshot relaunched purpose-led brand Toms for a new generation

hello magazine

The Drum Awards

How Hello! rode a wave of interest in royalty and Brit celebs to crack America

Gay Times goes digital first

lgbtq

Inside the digital-first strategy of Gay Times

Verve

The Drum Awards

The search campaign that exposed the scale of finance misinformation on TikTok

cats trust

The Drum Awards

How Cats Protection used search to stop the sale of under-age kittens

Shelter Christmas appeal

charity

The omnichannel approach that helped homelessness charity Shelter overcome donor fatigue

Ellesse

Ellesse

How Ellesse took to TikTok to grow brand beyond 90s nostalgists

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Member Exclusives

Member Exclusive

Virtual in-gaming product placement

Gaming

Why Accenture pivoted its virtual product placement tech from TV to games

Member Exclusive

Meta

Blurring of the metaverse: Meta’s branding challenges and web3’s wild west moment

Member Exclusive

sorrell

Sir Martin Sorrell

S4’s Sir Martin Sorrell outlines audit delay comeback plan

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DDB Chicago

DDB Chicago boss Andrea Diquez explains her recovery plan for legendary agency

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Wunderman Thompson

Lux: Shut up Sexism by Wunderman Thompson

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Asahi: Asahi's 3D billboard in Hong Kong by Dentsu

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Microsoft: Anthem For All by McCann

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Mind: Spoken Word by Langland

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American Express: The Card Is For Business, The Points Are For Pleasure by dentsuMB

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Saatchi & Saatchi

BT: Broadband Nightmares by Saatchi & Saatchi

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Lego: The Most Boring Room Ever by Ketchum

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Glebe Farm: Help Us Pay Our Lawyers by Glebe Farm

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Open Mic Opinion & Insights

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How to grow your business using TikTok Shop

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The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

Known on the growing acceptance of games in popular culture.

The Drum Network

Wordle’s shameless gaming: what marketers can learn from ‘anti-gamers’

Kairos on why the future is now for the gaming industry.

The Drum Network

Gaming’s singularity: how games media is taking over the world

M&C Saatchi consider the evolution of the metaverse and decide that it's still in its foundational phase.

The Drum Network

On the metaverse, look back to get ahead of the future

Siegel+Gate on the three sticking points for transforming digitally.

The Drum Network

True transformation: how to not be in the 70% of digital transformations that fail

Ogilvy's Sam Tatum explains his thoughts behind new book, Evolutionary Ideas.

The Drum Network

Innovation evolved: Q&A with Sam Tatam, author of Evolutionary Ideas

Paragon DCX on how and why the travel industry needs a content reboot.

The Drum Network

‘Slow travel’ and the need for emotional content

frog on how marketers can make best use of TikTok.

The Drum Network

How TikTok is revolutionizing the way we speak, sell and shop

The Good Marketer question the value of advertising on Facebook today.

The Drum Network

Are Facebook ads still relevant in 2022?

More Opinion

Opinion

gaming

Opinion

The metaverse doesn’t exist! You’re talking about gaming

Hands panning for gold in a river

Opinion

IAB CEO David Cohen on the TV and video measurement gold rush

TOMMY on the changing face of entertainment today.

Opinion

If TikTok is entertainment, does social media need a rebrand?

Elon

Opinion

Time is up on Tesla’s anti-advertising strategy

Roku and Netflix signs on a building in Los Gatos, California

Opinion

For its ad-based model to succeed, Netflix needs to buy Roku

Woman with megaphone

Opinion

The overturning of Roe will touch every part of the ad industry — it's time to act

stopwatch

Opinion

Why I’m trying to break a world record to improve industry mental health