The Drum Awards for B2B 2022

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GDS&M's 'Forced Mother's Day' campaign

How GSD&M rallied behind women’s right to choose with ‘Forced Mother’s Day’

Agency Business

Wunderman Thompson's Magpie app
Agency Business

How Wunderman Thompson made mentoring shiny and new with ‘Magpie’
Yellowstone National Park's Inheritance Pass
Agency Business

How Yellowstone National Park’s ‘Inheritance Pass’ leaves a legacy (but not a trace)
The team at agency Manifest
Agency Business

How Manifest found its element with a new agency model
Patron
Ad of the Day

Ad of the Day: Patrón uses music to spotlight handcrafted tequila process

Forster Comms
The Drum Agency Business Awards

Winners of The Drum Awards for Agency Business revealed
Ab winner 2022
The Drum Agency Business Awards

The winning work from The Drum Awards for Agency Business 2022
Forster
The Drum Awards

How Forster Communications showed the PR world ‘How to Tackle the Climate Emergency’
A live shot from the Fanbytes Live event
The Drum Awards

How Fanbytes overhauled its marketing strategy to take on the giants
GDS&M's 'Forced Mother's Day' campaign
The Drum Awards

How GSD&M rallied behind women’s right to choose with ‘Forced Mother’s Day’
A 360-degree aerial shot of a city
The Drum Awards

How Canvas8’s new membership platform went global
Wunderman Thompson's Magpie app
The Drum Awards

How Wunderman Thompson made mentoring shiny and new with ‘Magpie’
A still from the Team Lewis 'Scrap the CV' ad campaign
The Drum Awards

How Team Lewis shook up agency recruitment with ‘Scrap the CV’
Yellowstone National Park's Inheritance Pass
The Drum Awards

How Yellowstone National Park’s ‘Inheritance Pass’ leaves a legacy (but not a trace)
The team at agency Manifest
The Drum Awards

How Manifest found its element with a new agency model
Slices of orange
The Drum Awards

How January Digital’s ‘Well Works’ program tackles holistic wellbeing
Image
Cheez-It

Cheez-It hopes to score NIL deal with ‘Feelin' the cheeziest’ hotel rooms
Image
Ad of the Day

US Ad of the Day: Patrón celebrates craftsmanship with ‘Our hands’
Image
Opinion

Tips for complying with NYC’s salary transparency law
Amazon bundled Alexa with many of its audio and Voice products - so why didn't she become a bigger part of marketing?
Amazon

A silent voice: why has Alexa failed to live up to marketers’ hopes?
Forster
The Drum Awards

How Forster Communications showed the PR world ‘How to Tackle the Climate Emergency’
GDS&M's 'Forced Mother's Day' campaign
The Drum Awards

How GSD&M rallied behind women’s right to choose with ‘Forced Mother’s Day’
A still from the Team Lewis 'Scrap the CV' ad campaign
The Drum Awards

How Team Lewis shook up agency recruitment with ‘Scrap the CV’
Yellowstone National Park's Inheritance Pass
The Drum Awards

How Yellowstone National Park’s ‘Inheritance Pass’ leaves a legacy (but not a trace)
The team at agency Manifest
The Drum Awards

How Manifest found its element with a new agency model
Slices of orange
The Drum Awards

How January Digital’s ‘Well Works’ program tackles holistic wellbeing
A live shot from the Fanbytes Live event
The Drum Awards

How Fanbytes overhauled its marketing strategy to take on the giants
TheDrum
Member Exclusive
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direct mail

With costs rising, direct mail agencies are considering paper cuts
TheDrum
Member Exclusive
A king on a chess board
WFA

Is the client still king? More agencies are pushing back on client requests, finds WFA
TheDrum
Member Exclusive
Oliver agency's next chief executive, Amina Folarin
leadership

From chief people officer to CEO: Oliver’s Amina Folarin talks leadership empathy
TheDrum
Member Exclusive
A woman places post-it notes on a whiteboard in a meeting with employees of a startup company.
recession

Thinking of starting an agency during the recession? Read this first
Explore all

Latest Creative Works

National Lottery: Christmas Love Story by Adam&EveDBB
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eBay: World of Passions by Dude
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Guinness: Brothers by AMV BBDO
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Call of Duty: Modern Warfare II by Activision
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Department for Opportunities: Stay Down by Creature
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British Airways: A British Original by Uncommon
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More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Bloomreach

What is the personalization and privacy paradox and how can brands navigate it?
Depositphotos

Digital ownership trends 2023: Why charitable NFT sales will rise despite NFT decline
Analytic Partners

Performance is clouding advertisers' judgement - here's how to balance spend instead
VIOOH

Top 3 programmatic digital OOH predictions for 2023
ITB Worldwide

Gen-Z crave digital communities & connections - here's how brands can give it to them
The Mill

Culture, DE&I and accessibility: What impact has hybrid working had?
Broadsign

Consumers are making 2022 holiday purchases early - here's how OOH can help reach them
Meta

How the metaverse is enabling the future of brand partnerships in fitness
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

Summit
The Drum Network

Nascent technologies and a quantum future: 3 takeaways from the 2022 Web Summit
Airplane on blue background
The Drum Network

Turning delays into delight: how airlines can tap into brand power
A life-saving ring
The Drum Network

Will Elon Musk ‘sink’ or swim at Twitter?
Man using laptop
The Drum Network

4 steps to adapting and thriving with composable tech
A shopping arcade at Christmas
The Drum Network

How will gen Z approach Christmas shopping? I surveyed my son to find out
Woman wearing black blazer
The Drum Network

Design Classics: the versatile, understated essence of Margaret Howell
Woman wearing headset
The Drum Network

People v platform: does your brand really need to be in the metaverse?
People throwing up peace sign at protest
The Drum Network

How does celebrity political transparency impact public image?
Image
Opinion

Tips for complying with NYC’s salary transparency law
purse
Opinion

What brands must learn from Balenciaga’s bungled crisis
Woman looking into telescope illustration
Opinion

2023 trend watch: a pivotal year in commerce, streaming and authenticity for marketers
Traffic cones
Opinion

It’s time for brands to reassess how they define ‘safety’ and ‘suitability’
Golden Gate bridge in daytime
Opinion

Silicon Valley’s loss could be adland’s gain amid tech talent exodus
Plastic soldier figurines
Opinion

3 ways the data privacy wars could pan out – and how marketers can navigate each scenari...
Gatorade
Opinion

PepsiCo design chief: ‘The future of design is all about human-centricity’