4A's panel

Overheard at 4A’s Decisions 2023: ‘AI can accelerate any type of creativity'

Modern Marketing

banker at the beach
Modern Marketing

US Ad of the Day: FirstBank is bad at everything, ‘good at banking’ in Super Bowl ad
Brian Cox and Serena Williams holding Michelob Ultra beers on a golf course
Modern Marketing

Succession's Brian Cox to Serena: Michelob Ultra drops A-list Caddyshack Super Bowl ad

Black History Month illustration
Agency Business

Top agencies share how they are celebrating Black History Month 2023
banker at the beach
Ad of the Day

US Ad of the Day: FirstBank is bad at everything, ‘good at banking’ in Super Bowl ad
4A's panel
4As

Overheard at 4A’s Decisions 2023: ‘AI can accelerate any type of creativity'
Brian Cox and Serena Williams holding Michelob Ultra beers on a golf course
Super Bowl

Succession's Brian Cox to Serena: Michelob Ultra drops A-list Caddyshack Super Bowl ad

football helmet
Super Bowl

The Drum’s Super Bowl LVII ad scoreboard: Alicia Silverstone and Rakuten revive Clueless
TheDrum
Member Exclusive
Jeremy Strong and Brian Cox in Succession
talent

Succession planning: can agencies provide client continuity and a fulfilling career?
Booking.com
Super Bowl

Booking.com reveals Super Bowl teaser ad starring Melissa McCarthy
Kaplowitz, Carina DeBlois and Christine Whitehawk
4As

Ikea, Ogilvy and the 4A’s on ‘owning sustainability to the core’
A target board with several arrows sticking out of it
talent

Top marketers have realized low wages are causing tech talent drought
AJ Bell
money

Ad of the Day: AJ Bell introduces host of eccentric ringing characters
A person in silhouette shouting into a loudspeaker
marketing

We ask marketers: how should agencies market themselves?
Black History Month illustration
Black History Month

Top agencies share how they are celebrating Black History Month 2023
Oreo
oreo

Oreo K-Pop collab delivers a BlackPink cookie makeover
Skyn strips Valentine's Day down to the bare essentials
condoms

Skyn offers Valentine’s Day strip tips
TheDrum
Member Exclusive
paolo stucchi, dentsu
Advertising & Media

Dentsu EMEA’s new media boss says it needs a ‘culture shift’ to achieve growth
Adidas gazelles, skate park
Diversity and inclusion

‘A prerequisite for brands to have purpose’: M&C Saatchi on passions and diversity
Super Bowl
sustainability

What’s the carbon cost of the Super Bowl advertising frenzy?

TheDrum
Member Exclusive
Jeremy Strong and Brian Cox in Succession
talent

Succession planning: can agencies provide client continuity and a fulfilling career?
TheDrum
Member Exclusive
paolo stucchi, dentsu
Advertising & Media

Dentsu EMEA’s new media boss says it needs a ‘culture shift’ to achieve growth
TheDrum
Member Exclusive
Micro influencers - image of a blonde woman sitting on a car
Influencer marketing

How to use micro-influencers in your marketing
TheDrum
Member Exclusive
Image of vintage video recorders with Build a Brand branding
video

Hey brands! Top tips, tricks and examples of how to use video on your website
Pr winners 2022
The Drum PR Awards

Every winner from The Drum Awards for PR 2022
porsche_twitch_2022
Content Case Studies

When Twitch and Porche rallied gamers to level up its Porsche 99X Electric vehicle
McDonald's "One Lovin' It" campaign
The Drum Awards

Inside McDonald’s recreation of its famous jingle for The Queen’s Platinum Jubilee
Grenfell Street Party
PR Case Studies

Why Justice4Grenfell held a Jubilee street party in the shadow of Grenfell Tower
OcadoLife Magazine
The Drum Content Awards

Inside the launch of Ocado's first magazine

Space x
Awards Case Studies

How WestJet reached a third of Canadians by launching a fake space program
BMW advertisement in British Vogue
The Drum Awards

BMW goes that extra mile to engage an untapped audience
Explore all

Latest Creative Works

Days: Beer for Anyone by Among Equals
Overall Rating
4/5 Vote

Dirty Laundry by Leo Burnett
Overall Rating
0/5 Vote
Green Cuisine 01

Birds Eye: Veganuary Re-imagined by Alison Jackson
Overall Rating
5/5 Vote

BMW: Translating Joy by TBWA\Juice Beijing, TBWA\Bolt Shanghai
Overall Rating
0/5 Vote

Krispy Kreme UK Ltd: The World's First Sadvert by Good Relations
Overall Rating
5/5 Vote

National Lottery: Christmas Love Story by Adam&EveDBB
Overall Rating
5/5 Vote

eBay: World of Passions by Dude
Overall Rating
4/5 Vote

Guinness: Brothers by AMV BBDO
Overall Rating
5/5 Vote
More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

TrafficGuard

How to protect your mobile app campaigns from the threat of digital ad fraud
Marigold

3 biggest marketing challenges of 2023 and how brands solve them
Samsung Ads

How Smart TV is helping brand marketers to effectively reach a gaming audience
Bloomreach

What will be the top 3 digital marketing trends of 2023?
Matterkind

How to turn holiday spenders into loyal customers with first-party data
JCDecaux

5 ways for advertisers to embrace uncertainty and succeed with DOOH in 2023
Clear Channel Outdoor America

Top 4 reasons brands should incorporate OOH into their 2023 advertising strategy
Taboola

Study shows native ads are most effective channel for brand favorability
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

Batman... disguised as storm trooper
The Drum Network

Has big tech catfished the workforce? A look behind the lay-offs
Sweetcorn in measuring tape
The Drum Network

2022 brought omnichannel investment; this year we'll see real measurement
Chair ft boom mic
The Drum Network

Augmented reality is taking center stage in brand marketing
Man working on computer
The Drum Network

Innovation without compromise: 5 ways to future-proof your CX strategy
A colorful live event
The Drum Network

Making it matter: why purpose will drive this year’s experiential agenda
US Coronavirus cases on New York Times app
The Drum Network

The future of social media is educational and eco-conscious
Dell laptop
The Drum Network

You can't automate everything: this year, let's focus on the fundamentals of SEO
Two grey figurines, reading while sitting back-to-back
The Drum Network

Creatives should embrace AI, but only if it makes them more creative
Old school TV
Opinion

TV advertising isn’t dead – it just needs more effective strategies
Singapore city image
Opinion

State of the Nation: Singapore's youth aren't buying your brand's greenwashing
M&M'S pack with female candies
Opinion

If M&M’S Super Bowl 'spokescandies' stunt is just about ads, then Tucker Carlson has won
A compass pointing to the future of data clean rooms
Open Mic

Top 4 data clean room predictions 2023
2023 marketing trends
Open Mic

10 must-know marketing trends for brands and retailers to get excited about in 2023
Tech
Opinion

5 real tech innovations that marketers shouldn’t miss
microphone, smart phone, camera and a smartphone on the YouTube app
Opinion

The creator economy ‘shows no signs of slowing down’ in 2023