fireworks

The Drum's essential 4th of July reads

Modern Marketing

feet with text that reads "ugly for a reason"
Modern Marketing

Birkenstocks are ‘ugly for a reason,’ says brand’s new series
s4 capital graphic asset
Agency Business

Media.Monks merges with LA talent agency XX Artists
LIV Golf
Media

Saudi Arabia accused of using golf to ‘sports-wash’ its reputation in the US
The World's Best Ads of All Time

Honda Cog
World’s Best Ads of All Time: top 100 TV and video commercials revealed
Honda Cog
World’s best ads ever #1: the Honda spot that started a chain reaction
S1
World’s best ads ever #2: in Guinness’s classic ‘Surfer’, patience is everything
1984
World’s best ads ever #3: Apple’s ‘1984’ shows nothing, yet achieves everything
Old Spice guy on horse
World’s best ads ever #4: Old Spice returns with ‘The Man Your Man Could Smell Like’
skittles
World’s best ads ever #5: Skittles’ ‘Touch the Rainbow’ builds on campaign legacy
More Latest

Latest

feet with text that reads "ugly for a reason"
Apparel

Birkenstocks are ‘ugly for a reason,’ says brand’s new series
fireworks
Independence Day

The Drum's essential 4th of July reads
Piz Buin1
creativity

Piz Buin highlights dangers of sun damage with changing UV billboard
Kate Moss tasked with executing Diet Coke's 40th anniversary
Diet Coke

Diet Coke taps Kate Moss for creative director gig
s4 capital graphic asset
S4 Capital

Media.Monks merges with LA talent agency XX Artists
LIV Golf
golf

Saudi Arabia accused of using golf to ‘sports-wash’ its reputation in the US
The virtual evolution of Cannes Lions 2022
Opinion

A whole lot of hot air? An outsider's perspective on the big topics at Cannes Lions
A person fills up a car with petrol
Opinion

The public’s distrust in politics is an opportunity for brave and decisive brands
Qatar
Qatar

Blankspot creates football cards to represent migrant workers in Qatar World Cup scandal
fashion

TK Maxx taps W+K to tell the world it has a website with surreal film
WPP

All-queer team from WPP creates 50th anniversary Pride in London campaign
Highsnobiety1
Gucci

Ad of the Day: Highsnobiety Gucci x Adidas film is a joyful ode to love and friendship
Woman cheering while watching a hockey game on TV in her living room
Opinion

How AVOD can get a seat at the premium ad sales table
Ofcom
ofcom

Ofcom considers allowing longer TV ad breaks to aid broadcasters
Coca-Cola
stranger things

Coca-Cola and Lacoste derive most value from Stranger Things product placements
More Awards Case Studies

Awards Case Studies

chip shop winners
The Drum Chip Shop Awards

Unapologetically creative: The Chip Shop Awards 2022 winners revealed
Johnnie Walker
The Scottish Design Awards

Scottish Design Awards marks 25 years with BRC Imagination Arts, Pim-Pam & Form Digital
McDonalds 3 fries
McDonald's

How McDonald’s fooled a nation with ‘Three Fries’ and drove app downloads
Pantene RNIB
Pantene

How Pantene put the visually impaired community at the heart of its content
Alessia Cara
entertainment

How Zerotrillion and Alessia Cara revitalized Niagara Falls’ tourism industry
marcus armitage golfer
Sports Marketing

Why DP World Tour, Callaway and Marcus Armitage teamed up to brake a world record
allianz
Allianz

How Allianz used return of events as opportunity to elevate women’s sport
More Member Exclusives

Member Exclusives

TheDrum
Member Exclusive
A still from a recent Ace & Tate campaign in Germany
travel

Can travel platform Trippin capture the consumer zeitgeist with its own agency?
TheDrum
Member Exclusive
M&C's 'Double Whammy' poster, revived as part of a letter sent to shareholders this week
M&C Saatchi

Why M&C Saatchi has revived an old Conservative election poster
TheDrum
Member Exclusive
Ete Davies
Dentsu Group

Dentsu Creative’s Ete Davies reveals master plan to build up new agency brand
TheDrum
Member Exclusive
Man pointing a remote control at a TV
Comcast

FreeWheel rolls out interoperable ID for advertisers
Explore all

Latest Creative Works

in partnership with Adobe

Vodafone: The Smart Network
Overall Rating
5/5 Vote

Tuborg: Cheers to Hell
Overall Rating
5/5 Vote

Mox: Change the Week by Mox
Overall Rating
5/5 Vote

Apple: Silhouettes by TBWA\Chiat\Day
Overall Rating
4/5 Vote

Institute of Oncology: Buy My Cancer by Ogilvy
Overall Rating
5/5 Vote

Hotels.com: Find Your Perfect Somewhere by Wieden+Kennedy
Overall Rating
5/5 Vote

Asthma + Lung UK: Breath Is Life by Miroma Group
Overall Rating
5/5 Vote

All England Lawn Tennis Club: The Stage Awaits by McCann London
Overall Rating
3/5 Vote
More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Revolt

Advertising must focus on the consumer reality of the downturn
Nextdoor

5 steps to help identify brand partnerships that will be good for business
Habu

How to deliver the personalized, privacy-safe experiences your customers demand
VIOOH

Programmatic digital OOH is taking off at airports globally - here's why
The Insights Family

Research reveals top concerns of kid consumers - here's why brands should care
Bloomreach

Consumers don't think retailers are nailing personalization - here's how to do better
RTB House

Why brand safety is the keystone for brand suitability
Acxiom

3 steps to get real value from your martech investments
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

Vertical Leap on the importance of prioritizing a SEO content strategy. Image credit: Benjamin Dada/Unsplash
The Drum Network

Five content marketing mistakes that will harm your SEO
GottaBe! consider the usefulness of influencers today and why brands need to reprioritise diverse representation in campaigns.
The Drum Network

Who has more power in marketing: brands or influencers?
Some free range chickens
The Drum Network

The marketing industry needs free-range people, not battery farms
Known on how unlikely audiences can accelerate creativity. Photo credit: Perry Merritty II/Unsplash
The Drum Network

How to solve the challenge of targeting a group that doesn’t want to be targeted
Jack Morton question how brands can improve their offerings around Pride Month.
The Drum Network

Corporations are ‘slaying’ Pride month in all the wrong ways
Admind on the new recruitment challenges to face. Image credit: Dylan Gillis via Unsplash.Admind on the new recruitment challenges to face. Image credit: Dylan Gillis via Unsplash.
The Drum Network

4 jaw-dropping recruitment campaigns for attracting future employees
A cartoon image of a person spinning planets on their finger like a basketball
The Drum Network

Creative technology will help us craft differentiated experiences
Journey Further consider the importance of embracing change. Image credit: Nick Fewings/Unsplash
The Drum Network

How brands can adapt to change with data-led creative
More Opinion

Opinion

The virtual evolution of Cannes Lions 2022
Opinion

A whole lot of hot air? An outsider's perspective on the big topics at Cannes Lions
A person fills up a car with petrol
Opinion

The public’s distrust in politics is an opportunity for brave and decisive brands
Woman cheering while watching a hockey game on TV in her living room
Opinion

How AVOD can get a seat at the premium ad sales table
virtual globe
Opinion

Does brand collaboration make more sense than ever in a Web3 world?
Illustration of hands and phone
Opinion

The world of branding demands a counterculture movement
Two bulls locking horns and fighting
Opinion

With data and privacy in a post-Roe v Wade world, intent and impact are different beasts
Cannes Lions Award
Opinion

The B2B Cannes Lions was a major disappointment for specialist agencies