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Modern Marketing

Is the metaverse bullshit? We asked three futurists to explain

Modern Marketing

Merkle’s new global CEO on how to create next-gen customer loyalty

Digital Transformation

How to create hot ‘video ad porn’ for YouTube

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Latest

Future of Media

‘Wacky shit that delivers growth’: Havas Media’s Hamid Habib on how he sees experien...

Opinion

The Year of Tiger and no hunt for western brands

Creative Works

Tiger Beer unveils NFT collection to celebrate the year of the Tiger

Opinion

Could gamification be the way forward for modern marketers?

Logitech

Logitech and Lizzo look to make us all feel special

creative works

OkCupid relaunches viral campaign to champion reproductive rights

Ad of the Day

Ad of the Day: Comcast Winter Olympics spot tells tale of perseverance and resilience

Opinion

Can Peloton keep its cult status?

TikTok

TikTok embraces Six Nations Rugby with a clutch of sponsorships

Croud

‘We’re still having such a good time’: Croud’s Luke Smith on gig work, growth and...

Marketing & the marginalized

R/GA and Nooky collaborate on platform to inspire Indigenous youth in Australia

Opinion

How to create hot ‘video ad porn’ for YouTube

Metaverse

Is the metaverse bullshit? We asked three futurists to explain

Opinion

Are the Winter Olympics even worth it for brands?

Metaverse

Roblox explains what branded experiences mustered ‘millions’ of visits

More Awards Case Studies

Awards Case Studies

Best of 2021

5 of the best innovations that won in 2021, including Riot Games and Posterscope

Best of 2021

5 of the best finance campaigns of the year that won in 2021, featuring Trygg-Hansa and Na...

Best of 2021

5 of the best not-for-profit campaigns to win in 2021, featuring Children in Need and Malaria...

Best of 2021

5 of the best healthcare campaigns that won in 2021, featuring Canesten and Floradix

Best of 2021

5 of the best sports campaigns that won in 2021, including Ajax and AB InBev

Promoted

5 predictions to help marketers switch on to TV in 2022

Malaria No more UK

Draw the Line Against Malaria: how Dentsu supported a generation who will end the disease

More Member Exclusives

Member Exclusives

Member Exclusive

Merkle

Merkle’s new global CEO on how to create next-gen customer loyalty

Member Exclusive

grocery

Instacart debuts its new ‘brand pages’ feature

Member Exclusive

The future of work

Ikea, Johnson & Johnson and Indeed on creating inclusive policies for dads in Singapore

Member Exclusive

Future of Media

Mindshare CMO warns on the dangers of being ‘siloed into media’ upon rebrand

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Latest Creative Works

in partnership with Adobe

Tiger Beer: The Tiger Archives NFT collection by Publicis

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Specsavers: That's Specsavers Love by Specsavers

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4/5 Vote

The Marketing Arm

Papa Murphy's: Together We Pizza by The Marketing Arm

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5/5 Vote

FedEx: Little Mistake. Big Demand by Noam Murro

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4/5 Vote

LinkedIn: Welcome, Professionals by McCann

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5/5 Vote

Irish Spring: Welcome To Irish Spring by Ten6

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3/5 Vote

BBC: Extreme By Nature by BBC Creative

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Amazon: Prom by Droga5

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More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

RTB House

How advanced technology will help video advertising thrive in a cookieless future

Acxiom

Data Privacy Day 2022: Legislation, accountability and our duty to educate

Ogury

3 key questions brands need to ask when running a mobile advertising strategy

PinPoint Media

Royal International Air Tattoo appoints creative agency PinPoint Media

Depositphotos

Top 5 social media photography trends for 2022

accessiBe

DEI and web accessibility: Why agencies are the key players

Acquia

Lessons in brand asset management from McDonald’s and Burger King’s rebrands

Ibexa

The age of exponentiality: What is it and what does it look like in business?

More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

The Drum Network

Looking at the no- and low-alcohol brands changing the face of the drinks industry

The Drum Network

The value of consumer co-creation in 2022

The Drum Network

Why AI is critical for marketing success

The Drum Network

‘A buoyant glimpse of what the future may hold’: agency leaders’ post-pandemic hopes

The Drum Network

Podcast: the future of indie vs network agencies

The Drum Network

Reaching the wealthiest audiences in the world: billionaires, UHNWIs & VHNWIs

The Drum Network

The big Amazon dates for sellers to remember in 2022

The Drum Network

Getting closer to consumers with KOCs, the Chinese micro-influencers

More Opinion

Opinion

Opinion

The Year of Tiger and no hunt for western brands

Opinion

Could gamification be the way forward for modern marketers?

Opinion

Can Peloton keep its cult status?

Opinion

How to create hot ‘video ad porn’ for YouTube

Opinion

Are the Winter Olympics even worth it for brands?

Opinion

Why M&M’s is being rightly rinsed for its ‘progressive’ rebrand

Opinion

Invested millions in your martech stack? Here’s why your B2B performance still sucks