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Etsy’s CMO on building brand awareness through emotion and leaning in to TV

Modern Marketing

Creativity

Ad of the Day: Alpha Foods crashes the US stock market with ‘chickenflation’ stunt

Future of Media

Scarlett Johansson sues Disney over its multi-platform release strategy for Black Widow

Digital Transformation

Amazon again smashes expectations as ads arm surges 87%

More Latest

Latest

Adtech

Forget QR codes, it’s the age of AR

business on the move

Business on the move, featuring Publicis Groupe, Pret A Manger and more

Opinion

How brands are innovating gifs in social media marketing campaigns

Chicken

Ad of the Day: Alpha Foods crashes the US stock market with ‘chickenflation’ stunt

etsy

Etsy’s CMO on building brand awareness through emotion and leaning in to TV

advertising

Amazon again smashes expectations as ads arm surges 87%

The future of work

Calls for workplace anti-discrimination laws in Singapore gather pace

video streaming

Scarlett Johansson sues Disney over its multi-platform release strategy for Black Widow

The Drum Awards

Havas’s Vanessa Romann on award-winning work: ‘Go against the obvious. And smile lots!’

Creative Works

Pernod Ricard turns responsible drinking on its head with ‘Drink More’

Opinion

Time for marketing to look at what is right, necessary and effective

Sports Marketing

How brands can back Simone Biles and the next gen of athletes opening up on mental health

Opinion

Future of Media: Big tech enjoys ad spend boom, ITV's metaverse, publishing the Olympics

Promoted

The office of the future: creative, collaborative, flexible

Wendy's

Top 5 reasons why Wendy’s is beating Burger King

More Awards Case Studies

Awards Case Studies

Awards Case Studies

The Drum releases edited presentation of the Awards for Marketing's 40 award-winning campaigns

The Scottish Design Awards

Whitespace, Playdead & Pim-Pam unlock success at the Scottish Design Awards

Awards Case Studies

What are the pros and cons of hybrid events? The Drum ran its first two and here’s what we...

Awards Case Studies

Coca-cola considers running Chip Shop ad as part of Pride campaign

Awards Case Studies

Success stories: all the winning case studies from The Drum Awards for Marketing 2021

Brand strategy

Taking visitors on a virtual tour of the New York Met boosted Verizon's brand perception

crisis pr

No more finger lickin’: why KFC put its famous strapline on ice

Explore all

Latest Creative Works

Pernod Ricard: Drink More

Burberry: Burberry Hero

Co-op: It Doesn't Matter Where You Shop by Lucky Generals

Channel 4: Married At First Sight by 4Creative

Apple: Shot on iPhone

Nike: New Fairies by Wieden+Kennedy São Paulo

McDonald's: MyMcDonald's Rewards

BT: Wall of Hope by Digitas & Saatchi & Saatchi

More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Mediablaze

Why people and processes are key to cracking content marketing

Mediablaze

How we tackled the challenges of the Tailwind CSS UI Kit for Figma

UNiDAYS

What's your back to school student strategy?

Jellyfish

Are you losing sales due to sub-par content?

KGA

KGA helps E.On in "Cooling the Capital"

censhare

Simplicity through complex product information management

Seedtag

Paula Radcliffe partners with Seedtag for brand sports values campaign

censhare

Building content systems for a new era

More Opinion

Opinion

Social Media

How brands are innovating gifs in social media marketing campaigns

marketing

Time for marketing to look at what is right, necessary and effective

Future of Media

Future of Media: Big tech enjoys ad spend boom, ITV's metaverse, publishing the Olympics

Open Mic

Building your e-commerce client portfolio? Why automation is the key to success

mcg

Delivering immediate returns from PPC

Apple

How Apple could build the world’s greatest ad network – and save digital advertising

Social Media

The meme theory: how brands can tap into internet culture

More

The Drum Network

Opinion

What ‘always-on link building’ is and why it’s a must for your SEO and marketing strategy

Opinion

Deep work Wednesdays: the benefit of a no-meeting work day

Agency culture

Keeping the spark as you scale: shared values

Opinion

The love of the game is dead: the future of stadiums is about community, not just sport

Opinion

Four social commerce innovations in 2021

Opinion

The impact of the pandemic on luxury travel trends driven according to UHNW travel clients

Opinion

Reversing a decline in public trust

Opinion

Why solid processes are the difference between your agency flying or failing

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