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Poland Spring says ‘no’ to watered-down activism with new recycling initiative

Modern Marketing

Digital Transformation

Apple v Epic Games: everything you need to know about the antitrust court case

Work & Wellbeing

So You Want My Job? AKQA CCO Hugo Veiga on how becoming ‘Professor Carago’ got him hired

Modern Marketing

George Clooney joins Stallone and De Niro in Warburtons ad stardom

Future of TV

Independent editorial, supported by

TV helped many of us survive 2020. In this special deep dive, we look at how a year spent largely at home has reshaped the medium’s future, from the rapid ascent of OTT and connected TV to subscription strategies and algorithmic advertising.

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New

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Viu continues on local content path to stand out in the crowded SEA streaming...

By Shawn Lim, The DrumOTT

New

6min read

‘The future is a mixed ecology’: CNN global president on why it paywalled...

By John McCarthy, The DrumFuture of TV

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Trade Desk makes Sky Media VOD ad inventory available programmatically...

By John McCarthy, The DrumFuture of TV

4 days ago

8min read

Is there a place for new ad-supported news channels?

By Chris Sutcliffe, The DrumFuture of Media

5 days ago

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Amazon used the Golden Globes to sell toilet paper, so what will it do...

By Rebecca Candeland, Opinion

5 days ago

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The CTV ad measurement conundrum that creates more questions than answers

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5 days ago

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Amazon, SonyLiv, MX Player, AltBalaji and Zee5 on what’s next for OTT in...

By amit bapna, The DrumFuture of Media

5 days ago

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Trial buy television: will t-commerce experiments reshape home shopping?

By Dan Calladine, Carat GlobalOpinion

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Poland Spring says ‘no’ to watered-down activism with new recycling initiative

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So You Want My Job?

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Ad of the Day: fans wear England footballers' faces with Bud Light Boxheads packaging

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George Clooney joins Stallone and De Niro in Warburtons ad stardom

App Store

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Opinion

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How TikTok is working with small businesses in South East Asia

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Customer experience: What’s connectivity got to do with it?

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advertising

What’s next for the future of frequency capping?

Copywriting

Always be objective (and other copywriting lies)

Future of TV

Amazon used the Golden Globes to sell toilet paper, so what will it do with NFL rights?

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Tokyo 2020: the greatest time machine

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How retailers are successfully targeting new gamers

Future of TV

Trial buy television: will t-commerce experiments reshape home shopping?