Will Arnett tossing a crumpled piece of paper in the air

Arrested Development’s Will Arnett throws Commercetools’ B2B rivals under the bus

Modern Marketing

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Modern Marketing

Reddit data shows decline of toxic gaming culture and rise in ‘gentle gaming’
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Modern Marketing

Why referrals are a better B2B KPI than your net promoter score
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Creativity

Coors Light wants you to celebrate the ‘unofficial’ start of summer with jorts

Deep Dives

Gaming Advertising

There are many ways to create gaming ads such as in-game billboards, product placements, in-app display, social lenses and branded titles.

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Brands are still unsure about advertising in games. Here’s how to change their minds
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Arrested Development’s Will Arnett throws Commercetools’ B2B rivals under the bus

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Diversity and inclusion

‘Reignited enthusiasm’: how a group of youths is steering The Body Shop’s marketing
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Justin Bieber

Justin Bieber lends name to Tim Hortons’ ‘Biebs Brew’ in Canadian team-up
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Gaming

Reddit data shows decline of toxic gaming culture and rise in ‘gentle gaming’
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coors light

Coors Light wants you to celebrate the ‘unofficial’ start of summer with jorts
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Media.monks

HP and Media.Monks bring color to Instant Ink campaign with Aussie artist Mulga
Media Monks
S4 Capital

S4 Capital confirms TheoremOne and Media.Monks merger
How CMOs can unlock innovation & drive growth across their marketing ecosystem
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How CMOs can unlock innovation & drive growth across their marketing ecosystem
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Asahi Super Dry

Asahi Super Dry exports taste of Japan in global marketing drive
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shoppable

TikTok made me buy it: is 2022 the year of shoppable media?
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Awards Case Studies

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Brands are still unsure about advertising in games. Here’s how to change their minds
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How Screenshot relaunched purpose-led brand Toms for a new generation
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How Hello! rode a wave of interest in royalty and Brit celebs to crack America
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The search campaign that exposed the scale of finance misinformation on TikTok
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How Cats Protection used search to stop the sale of under-age kittens
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The omnichannel approach that helped homelessness charity Shelter overcome donor fatigue
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Member Exclusives

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Why Accenture pivoted its virtual product placement tech from TV to games
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Meta

Blurring of the metaverse: Meta’s branding challenges and web3’s wild west moment
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S4’s Sir Martin Sorrell outlines audit delay comeback plan
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DDB Chicago boss Andrea Diquez explains her recovery plan for legendary agency
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Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

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To retain adtech talent, you must future-proof the workforce
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How to grow your business using TikTok Shop
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The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

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Marketing leaders need to start using ‘red teams’ to avoid disaster
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How can digital tools address loneliness?
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How Discord became the center of the universe for gamers
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Known on the growing acceptance of games in popular culture.
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Wordle’s shameless gaming: what marketers can learn from ‘anti-gamers’
Kairos on why the future is now for the gaming industry.
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Gaming’s singularity: how games media is taking over the world
M&C Saatchi consider the evolution of the metaverse and decide that it's still in its foundational phase.
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On the metaverse, look back to get ahead of the future
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The metaverse doesn’t exist! You’re talking about gaming
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How a gaming sticker increased in value faster than bitcoin

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IAB CEO David Cohen on the TV and video measurement gold rush
TOMMY on the changing face of entertainment today.
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If TikTok is entertainment, does social media need a rebrand?