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16 February 2020

‘Leadership is about creating a culture where people do their best work’ – IBM CMO Michelle...

In this episode of The Drum's Leadership Lessons, editor Stephen Lepitak speaks to Michelle Peluso, chief marketing officer and senior vice-president of digital...

Spotlight

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News

As Resy scales marketing post-Amex sale, its CMO is holding media in-house

18 February 2020

Ads We Like: Sephora explores changing beauty norms to underscore diversity commitment

18 February 2020

How community can play a central role in your business strategy

18 February 2020

ITV replaces Love Island ads with Samaritans support line in Caroline Flack tribute

18 February 2020

Red Bull named energy drink partner of England Rugby

18 February 2020

Industry coalition forms to banish 'manels' from advertising events by 2021

18 February 2020

Facebook warned it must conform to EU standards

18 February 2020

People on the move including Kantar, White House, Starbucks, and Del Taco

18 February 2020

The visual trends that will define 2020

17 February 2020

The brand safety challenge in digital advertising

17 February 2020

Alibaba's Tmall implements measures to help brands minimise business impact of coronavirus

17 February 2020

In Depth & Interview

‘Leadership is about creating a culture where people do their best work’ – IBM CMO Michelle...

16 February 2020

Coca-Cola wants to unite a ‘divided, hostile world’ but it won’t touch politics

13 February 2020

'It is not enough to be digitally proficient': SUTD president on nurturing young talent

13 February 2020

Adtech, eSports and OTT: where are marketers investing their money for the next decade?

12 February 2020

Purplebricks CEO on using less ‘commisery’ and more data to boost its brand creds

12 February 2020

Why misinformation is a clear and present danger during the coronavirus outbreak

10 February 2020

‘The future of business has feelings’: SAP’s global CMO on championing purpose-driven companies

07 February 2020

Brand safety catches up to localised needs as DoubleVerify commits to languages

07 February 2020

Opinion

How advertisers should respond to the coronavirus pandemic

19 February 2020

Why comms during the coronavirus outbreak should embrace the information lag, not blame it

18 February 2020

Brandless was actually a brand – just a bad one

18 February 2020

The best marketers will win the streaming war

18 February 2020

Social media as a force for good: the case of Australian bushfires

17 February 2020

Of mice and memes: the dark side of political ‘hot takes’

17 February 2020

Why I like ‘like’ – a creative’s confession

14 February 2020

Why the advertising industry will miss Mobile World Congress this year (and why it won't)

14 February 2020

More Awards Case Studies

Awards Case Studies

How Easy Offices and Croud used SEO and PPC to smooth the path for international expansion

06 February 2020

My Special Aflac Duck: how a brand mascot helped support children with cancer

28 January 2020

Inside Flowfushi and Wongdoody's strategy to cause a stir with Swirl lip gloss

28 January 2020

Inside the making of Hooha, the world’s first smart tampon machine

17 January 2020

How tech giant ABB changed its perception in the global food & drink industry

17 January 2020

Inside the Finnish retailer bringing real personalisation to bricks-and-mortar stores

14 January 2020

How Birds Eye’s B2C team revived the brand’s fortunes by picking the right battles

13 January 2020

Inside Perpetual Guardian's gamechanging campaign to promote the four-day work week

07 January 2020

The Drum Network

Marketers have a responsibility to cure the smartphone epidemic

18 February 2020

Diageo kicks off digital out of home campaign for Guinness Six Nations 2020

18 February 2020

New business challenges: key takeaways from the JFDI New Business Barometer 2019

18 February 2020

Prizeology produces Haribo’s largest ever on-pack promotion

17 February 2020

Consistent, dynamic, relevant: how to kickstart your digital personalisation programme

17 February 2020

Why love isn't enough for brands this Valentine's Day

14 February 2020

Rekindling our love affair with Valentine's Day

13 February 2020

Why woke millennials are ignoring the environmental impact of online shopping

13 February 2020

Video

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