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Digital Transformation

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6 things B2B marketers need to know about influencers

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Puma musicians highlight realities of being a girl in the social media era

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Trade ad for single Cheestring blows up in Canada

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Amazon Prime Video baseball’s equality message puts girls in the big leagues

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financial results

Dentsu takes more than 30% of revenue from digital transformation for first time

Tiger Beer
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Ad of the Day: Tiger toasts Premier League’s first Asian Golden Boot winner Son Heung-Mi...

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Tech

Can Samsung find a way to market foldable tech to the public?

Heinz1
The Making Of…

How Heinz’s agency used machine learning to prove its ketchup is the dominant condiment

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The Drum Awards

LinkedIn and Podge Events to head up The Drum’s digital 2022 awards programs

Reddit on mobile
economy

Reddit data reveals new consumer behaviors: ‘they’re doing more research before buying...

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Digital Transformation

Samsung’s social campaign ‘reveals’ its foldable Galaxy smartphones

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Metaverse

This Week in the Metaverse: Tornado Cash banned in US, and lots more

Hellman's
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Mayo-slays: creative issues unofficial Hellmann’s response to Heinz AI ad

Influencers
Opinion

6 things B2B marketers need to know about influencers

Gears and cogs in a pile
Opinion

Growing agencies can’t afford not to invest in their own systems

Puma
creative

Puma musicians highlight realities of being a girl in the social media era

Birds Eye
food

Captain Birds Eye invites the public to get their fingers on some sustainable fashion

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Awards Case Studies

digital awards 2022
The Drum Awards

LinkedIn and Podge Events to head up The Drum’s digital 2022 awards programs

Rocketmill
Agency Business

‘Saying no can be more important than yes’: how Rocketmill expanded with no burnout

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The Drum Awards

The Drum Awards Grand Prix round-up: all the 2022 golden gongs so far

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The Drum Chip Shop Awards

Unapologetically creative: The Chip Shop Awards 2022 winners revealed

Johnnie Walker
The Scottish Design Awards

Scottish Design Awards marks 25 years with BRC Imagination Arts, Pim-Pam & Form Digital

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McDonald's

How McDonald’s fooled a nation with ‘Three Fries’ and drove app downloads

Pantene RNIB
Pantene

How Pantene put the visually impaired community at the heart of its content

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TheDrum
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financial results

Dentsu takes more than 30% of revenue from digital transformation for first time

TheDrum
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Shoptalk's offices
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Dept’s ShopTalk deal marks fifth acquisition of the year – and there’s more to come

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The founders of Thirst design and branding agency
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How 2 UK agencies are preparing to enter the lucrative US market

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What you need to know about WhatsApp’s 3 new privacy features

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Queens on the edge by 303 MullenLowe

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The Association for the Promotion of Child Safety: Heavy Silence by Havas

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Open Mic Opinion & Insights

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Tag

3 ways marketers can deliver unique brand experiences to meet customer expectations

Equativ

How Gen Z is reshaping the gaming industry

Yotpo

The best way to survive a recession? Loyal customers. Here's how to retain them

dentsu UK & Ireland

How to think customer first as you recession-proof your marketing strategy

Yieldmo

How to target your audience without third party cookie data

Taboola

The secret to surviving a recession? Keep advertising – here’s how

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Trust is the magic ingredient for strong business relationships - here's how to create it

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Brand licensing: A recession-proof marketing tool hiding in plain sight

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The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

GottaBe! reflect on participating in the Goldman Sachs’ 10K small business programme.
The Drum Network

I stepped away from my business for 3 months for Goldman Sachs 10,000 Small Businesses

Emerging Communications on why marketers should reconsider investing in the pet sector. Image: Krista Mangulsone/Unsplash
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Why China’s booming pet economy is a lucrative trend for digital marketers

Propeller reevaluate the significance of trade media.
The Drum Network

You need to invest your time (and dollars) in trade media, now

frog consider how inflation costs are impacting product portfolios. Image: Sara Kurfess/Unsplash
The Drum Network

Think simple, win big: 3 tips for managing a product portfolio in an era of uncertainty

BECG question whether WFH culture is here to stay in light of recent comments. Image: Chris Montgomery/Unsplash
The Drum Network

Stop arguing about Malcolm Gladwell’s home working comments. We’re all missing the poi...

Rawnet on how marketers can embrace changes to Google Analytics. Image: Myriam Jessier/Unsplash
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GA4: how to get ready for the next generation of Google Analytics

frog weighs in on whether taking things in-house enhances commercial success. Image: Kristin Wilson/Unsplash
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Don’t fight, but rethink the in-housing hype

frog look at the evolution of modern brands and provide a guide for marketers wanting to improve. Image: Nik Magpyhro0aa/Unsplash
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How modern brands grow: evolving into a new space

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Opinion

Influencers
Opinion

6 things B2B marketers need to know about influencers

Gears and cogs in a pile
Opinion

Growing agencies can’t afford not to invest in their own systems

Marketing lessons from recessions
Opinion

Why a recession is the time to double down on brand

Hand holding compass in cold environment
Opinion

Creative agencies are devolving into one-stunt shops

HBO Max and Discovery+ folded into one mega streamer
Opinion

Warner Bros Discovery ‘wrong’ to merge HBO Max and Discovery+

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Opinion

How brands can authentically leverage BeReal

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Opinion

How to find (and keep) new business in the face of a recession

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