Wherefrom

Mercedes distances itself from environmental ads as it’s called out for greenwashing

Modern Marketing

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Modern Marketing

Cannabis in the metaverse: what retailers and marketers need to know
Illustration of man lying in a puddle of his own tears
Modern Marketing

Leadership lessons to take from HyperSocial CEO’s teary viral misstep
Headspace x Peanut
Work & Wellbeing

In the shadow of Roe v Wade, Headspace focuses marketing on women’s health education

Deep Dives

Audio, The Power of Sound

In an age of audio assistants and podcast pervasiveness, sonic branding is more important than ever. Listen as we explore the power of sound.

A black-and-white abstract of audio speakers
Want to truly connect with your customers? Overhaul your sonic branding
HomePod mini smart speaker by Apple
How interactive digital audio ads are stealing the marketing spotlight
Headspace x Peanut
In the shadow of Roe v Wade, Headspace focuses marketing on women’s health education
More Latest

Latest

BAFTA
creative

Bafta celebrates 75th anniversary with inspirational ad narrated by Big Zuu
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Opinion

Want to truly connect with your customers? Overhaul your sonic branding
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Metaverse

This Week in the Metaverse: Tencent ditches NFTs, FTC prepares to challenge Meta’s ‘virtual...
Pregnant Man
creative

A conversation with the Saatchi creatives behind the original Pregnant Man ad
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behavioural sciences

‘All briefs will start with insights’: how researchers are changing the marketing indu...
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OOH advertising

Signs, signs, everywhere signs: outdoor ad revenue soared 29% in Q2
Nielsen
TV viewing figures

Streaming outpaces cable for the first time in US
pepsi's tv and built-in fridge
Sports Marketing

Pepsi debuts ‘gametime fridge TV’ in time for football season
celebs using cameo live, broadcasted onto two smartphones
Influencer marketing

Cameo introduces 10-minute video calls with celebrities
Kids aren’t afraid of failing and neither should the brands trying to work with them
Promoted

DADIs 2022: top tips to engage kids & teens effectively and responsibly

Wherefrom
greenwashing

Mercedes distances itself from environmental ads as it’s called out for greenwashing
Burger King
PR Stunts

Messy eaters can now tuck in with adult bibs from Burger King and Uber Eats
HomePod mini smart speaker by Apple
Opinion

How interactive digital audio ads are stealing the marketing spotlight
Headspace x Peanut
women's health

In the shadow of Roe v Wade, Headspace focuses marketing on women’s health education
Image
Metaverse

Cannabis in the metaverse: what retailers and marketers need to know
More Awards Case Studies

Awards Case Studies

The world's oldest e-sports team.
The DADI awards

The story of how Royal Canadian Legion formed world’s oldest esports team
The DADI awards

How TikTok Japan made its mark on the film industry
This Girl Can home page
The DADI awards

Sport England shares how it kept women active during the pandemic
The Drum Awards

Tripadvisor shares how it put Abu Dhabi on the radar of would-be travelers
digital awards 2022
The Drum Awards

LinkedIn and Podge Events to head up The Drum’s digital 2022 awards programs
Rocketmill
Agency Business

‘Saying no can be more important than yes’: how Rocketmill expanded with no burnout
GP roses
The Drum Awards

The Drum Awards Grand Prix round-up: all the 2022 golden gongs so far
More Member Exclusives

Member Exclusives

TheDrum
Member Exclusive
wavemaker toby jenner
media planning and buying

Wavemaker’s Toby Jenner: ‘There’s always a better way to grow’
TheDrum
Member Exclusive
Rollercoaster
Ad spend

‘We won’t cheapen what we do’: ad agencies raise fees as clients cost crunch
TheDrum
Member Exclusive
Kasim Rashid of Resident Advisor
audio

Why is club culture stalwart Resident Advisor launching a creative agency?
TheDrum
Member Exclusive
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M&C Saatchi

M&C Saatchi acquisition battle: here’s what we know so far
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Latest Creative Works

in partnership with Adobe

Queens on the edge by 303 MullenLowe
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5/5 Vote

Talented Ladies Club: #PayFair by Truant London
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The Association for the Promotion of Child Safety: Heavy Silence by Havas
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Gap: Yeezy Gap Engineered by Balenciaga by Gap
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For The Stay by TBWA\Chiat\Day New York
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4/5 Vote

Amazon: That Reading Feeling Awaits by Droga5 London
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ITV: The Break Through by Uncommon
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Beefeater Gin: The Spirit of London: Next Wave by McCann
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2/5 Vote
More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Anzu

In-game advertising: 7 tips to get the most out of your investment
The Insights Family

What are the key metaverse safety concerns and how can brands respond?
Intellifluence

Why you should host events to establish influencer authority
accessiBe

4 post-Covid lessons agencies can learn about web accessibility
Infobip

Harnessing conversational marketing to increase brand value
Vistar Media

Top 3 DOOH strategies for financial marketers to drive customer acquisition
The Digital Voice

Blockchain: What are the main challenges and opportunities for businesses?
Honcho

Google Ads: How to improve efficiency on Performance Max by driving shopping-only traffic
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

RPM reflects on Malcolm Gladwell's comments about WFH culture and why a hybrid approach suits the B-corp organization. Image: Charles Deluvio/Unsplash
The Drum Network

Is there any sense to Malcolm Gladwell’s comments about WFH culture?
A condenser microphone
The Drum Network

As podcasts democratize communication, brands must be receivers as well as transmitters
An audio soundboard
The Drum Network

Synthetic voices are here – and brands are starting to use them
GottaBe! reflect on participating in the Goldman Sachs’ 10K small business programme.
The Drum Network

I stepped away from my business for 3 months for Goldman Sachs 10,000 Small Businesses
Emerging Communications on why marketers should reconsider investing in the pet sector. Image: Krista Mangulsone/Unsplash
The Drum Network

Why China’s booming pet economy is a lucrative trend for digital marketers
Propeller reevaluate the significance of trade media.
The Drum Network

You need to invest your time (and dollars) in trade media, now
frog consider how inflation costs are impacting product portfolios. Image: Sara Kurfess/Unsplash
The Drum Network

Think simple, win big: 3 tips for managing a product portfolio in an era of uncertainty
BECG question whether WFH culture is here to stay in light of recent comments. Image: Chris Montgomery/Unsplash
The Drum Network

Stop arguing about Malcolm Gladwell’s home working comments. We’re all missing the poi...
More Opinion

Opinion

A black-and-white abstract of audio speakers
Opinion

Want to truly connect with your customers? Overhaul your sonic branding
HomePod mini smart speaker by Apple
Opinion

How interactive digital audio ads are stealing the marketing spotlight
Illustration of man lying in a puddle of his own tears
Opinion

Leadership lessons to take from HyperSocial CEO’s teary viral misstep
Cadbury Gorilla
Opinion

Looking for a big-name musician to soundtrack your ad? Read this first
Illustration of hand holding flowers
Opinion

How do you build an anti-racist organization?
Women marching
Opinion

Corporate reactions to the reversal of Roe v Wade may continue to be muted for a reason
Soccer fans cheering in the stadium at the World Cup
Opinion

How audio ads can keep World Cup fans cheering for brands