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Coca-Cola and Lacoste derive most value from Stranger Things product placements

Modern Marketing

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Agency Business

Media.Monks merges with LA talent agency XX Artists

The virtual evolution of Cannes Lions 2022
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A whole lot of hot air? An outsider's perspective on the big topics at Cannes Lions

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Saudi Arabia accused of using golf to ‘sports-wash’ its reputation in the US

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Apparel

Birkenstocks are ‘ugly for a reason,’ says brand’s new series

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creativity

Piz Buin highlights dangers of sun damage with changing UV billboard

Kate Moss tasked with executing Diet Coke's 40th anniversary
Diet Coke

Diet Coke taps Kate Moss for creative director gig

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S4 Capital

Media.Monks merges with LA talent agency XX Artists

LIV Golf
golf

Saudi Arabia accused of using golf to ‘sports-wash’ its reputation in the US

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Opinion

The public’s distrust in politics is an opportunity for brave and decisive brands

The virtual evolution of Cannes Lions 2022
Opinion

A whole lot of hot air? An outsider's perspective on the big topics at Cannes Lions

Qatar
Qatar

Blankspot creates football cards to represent migrant workers in Qatar World Cup scandal

fashion

TK Maxx taps W+K to tell the world it has a website with surreal film

WPP

All-queer team from WPP creates 50th anniversary Pride in London campaign

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Gucci

Ad of the Day: Highsnobiety Gucci x Adidas film is a joyful ode to love and friendship

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Opinion

How AVOD can get a seat at the premium ad sales table

Ofcom
ofcom

Ofcom considers allowing longer TV ad breaks to aid broadcasters

Coca-Cola
stranger things

Coca-Cola and Lacoste derive most value from Stranger Things product placements

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Awards Case Studies

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Unapologetically creative: The Chip Shop Awards 2022 winners revealed

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The Scottish Design Awards

Scottish Design Awards marks 25 years with BRC Imagination Arts, Pim-Pam & Form Digital

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McDonald's

How McDonald’s fooled a nation with ‘Three Fries’ and drove app downloads

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Pantene

How Pantene put the visually impaired community at the heart of its content

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entertainment

How Zerotrillion and Alessia Cara revitalized Niagara Falls’ tourism industry

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Sports Marketing

Why DP World Tour, Callaway and Marcus Armitage teamed up to brake a world record

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Allianz

How Allianz used return of events as opportunity to elevate women’s sport

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Member Exclusives

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M&C's 'Double Whammy' poster, revived as part of a letter sent to shareholders this week
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Why M&C Saatchi has revived an old Conservative election poster

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Dentsu Creative’s Ete Davies reveals master plan to build up new agency brand

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Comcast

FreeWheel rolls out interoperable ID for advertisers

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Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

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The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

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How to solve the challenge of targeting a group that doesn’t want to be targeted

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Corporations are ‘slaying’ Pride month in all the wrong ways

Admind on the new recruitment challenges to face. Image credit: Dylan Gillis via Unsplash.Admind on the new recruitment challenges to face. Image credit: Dylan Gillis via Unsplash.
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The virtual evolution of Cannes Lions 2022
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A whole lot of hot air? An outsider's perspective on the big topics at Cannes Lions

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With data and privacy in a post-Roe v Wade world, intent and impact are different beasts

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The B2B Cannes Lions was a major disappointment for specialist agencies

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