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Reddit data reveals new consumer behaviors: ‘they’re doing more research before buying’

Modern Marketing

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Modern Marketing

6 things B2B marketers need to know about influencers
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Puma musicians highlight realities of being a girl in the social media era
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Premier League marks 30th anniversary
Premier League

Premier League kicks off 30th anniversary by spotlighting its grassroots support
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Changing the pitching process won’t fix agency life
Cheestring
Out Of Home

Trade ad for single Cheestring blows up in Canada
Amazon Prime Video
Sports Marketing

Amazon Prime Video baseball’s equality message puts girls in the big leagues
TheDrum
Member Exclusive
Dentsu corporate graphic by The Drum
financial results

Dentsu takes more than 30% of revenue from digital transformation for first time
Tiger Beer
Ad of the Day

Ad of the Day: Tiger toasts Premier League’s first Asian Golden Boot winner Son Heung-Mi...
Samsung's colour range for its Fold4 phone range
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Can Samsung find a way to market foldable tech to the public?
Heinz1
The Making Of…

How Heinz’s agency used machine learning to prove its ketchup is the dominant condiment
digital awards 2022
The Drum Awards

LinkedIn and Podge Events to head up The Drum’s digital 2022 awards programs
Reddit on mobile
economy

Reddit data reveals new consumer behaviors: ‘they’re doing more research before buying...
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Digital Transformation

Samsung’s social campaign ‘reveals’ its foldable Galaxy smartphones
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Metaverse

This Week in the Metaverse: Tornado Cash banned in US, and lots more
Hellman's
creativity

Mayo-slays: creative issues unofficial Hellmann’s response to Heinz AI ad
Influencers
Opinion

6 things B2B marketers need to know about influencers
Gears and cogs in a pile
Opinion

Growing agencies can’t afford not to invest in their own systems
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Awards Case Studies

digital awards 2022
The Drum Awards

LinkedIn and Podge Events to head up The Drum’s digital 2022 awards programs
Rocketmill
Agency Business

‘Saying no can be more important than yes’: how Rocketmill expanded with no burnout
GP roses
The Drum Awards

The Drum Awards Grand Prix round-up: all the 2022 golden gongs so far
chip shop winners
The Drum Chip Shop Awards

Unapologetically creative: The Chip Shop Awards 2022 winners revealed
Johnnie Walker
The Scottish Design Awards

Scottish Design Awards marks 25 years with BRC Imagination Arts, Pim-Pam & Form Digital
McDonalds 3 fries
McDonald's

How McDonald’s fooled a nation with ‘Three Fries’ and drove app downloads
Pantene RNIB
Pantene

How Pantene put the visually impaired community at the heart of its content
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Member Exclusives

TheDrum
Member Exclusive
Dentsu corporate graphic by The Drum
financial results

Dentsu takes more than 30% of revenue from digital transformation for first time
TheDrum
Member Exclusive
Shoptalk's offices
Mergers and acquisitions

Dept’s ShopTalk deal marks fifth acquisition of the year – and there’s more to come
TheDrum
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The founders of Thirst design and branding agency
International expansion

How 2 UK agencies are preparing to enter the lucrative US market
TheDrum
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Data & Privacy

What you need to know about WhatsApp’s 3 new privacy features
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in partnership with Adobe

Queens on the edge by 303 MullenLowe
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Talented Ladies Club: #PayFair by Truant London
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Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Anzu

3 reasons why gaming can improve your ad campaign - and how to get started
Tag

3 ways marketers can deliver unique brand experiences to meet customer expectations
Equativ

How Gen Z is reshaping the gaming industry
Yotpo

The best way to survive a recession? Loyal customers. Here's how to retain them
dentsu UK & Ireland

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Yieldmo

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Taboola

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Aprais

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The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

GottaBe! reflect on participating in the Goldman Sachs’ 10K small business programme.
The Drum Network

I stepped away from my business for 3 months for Goldman Sachs 10,000 Small Businesses
Emerging Communications on why marketers should reconsider investing in the pet sector. Image: Krista Mangulsone/Unsplash
The Drum Network

Why China’s booming pet economy is a lucrative trend for digital marketers
Propeller reevaluate the significance of trade media.
The Drum Network

You need to invest your time (and dollars) in trade media, now
frog consider how inflation costs are impacting product portfolios. Image: Sara Kurfess/Unsplash
The Drum Network

Think simple, win big: 3 tips for managing a product portfolio in an era of uncertainty
BECG question whether WFH culture is here to stay in light of recent comments. Image: Chris Montgomery/Unsplash
The Drum Network

Stop arguing about Malcolm Gladwell’s home working comments. We’re all missing the poi...
Rawnet on how marketers can embrace changes to Google Analytics. Image: Myriam Jessier/Unsplash
The Drum Network

GA4: how to get ready for the next generation of Google Analytics
frog weighs in on whether taking things in-house enhances commercial success. Image: Kristin Wilson/Unsplash
The Drum Network

Don’t fight, but rethink the in-housing hype
frog look at the evolution of modern brands and provide a guide for marketers wanting to improve. Image: Nik Magpyhro0aa/Unsplash
The Drum Network

How modern brands grow: evolving into a new space
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Opinion

pitching
Opinion

Changing the pitching process won’t fix agency life
Influencers
Opinion

6 things B2B marketers need to know about influencers
Gears and cogs in a pile
Opinion

Growing agencies can’t afford not to invest in their own systems
Marketing lessons from recessions
Opinion

Why a recession is the time to double down on brand
Hand holding compass in cold environment
Opinion

Creative agencies are devolving into one-stunt shops
HBO Max and Discovery+ folded into one mega streamer
Opinion

Warner Bros Discovery ‘wrong’ to merge HBO Max and Discovery+
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Opinion

How brands can authentically leverage BeReal