Playboy invests in Centerfold

Playboy is putting influencers at the center of its new business model

Modern Marketing

Cannes
Modern Marketing

A pop-up TV channel, two pubs and a beach in London: The Drum’s Cannes plans
Kim4
Media

Ads of the Week: Beyond Meat taps Kim Kardashian and Coca-Cola’s magical music pledge
michel de rijk
Agency Business

S4’s APAC boss compares his ‘startup on steroids’ with ‘prehistoric ways’ of WPP
More Latest

Latest

Playboy invests in Centerfold
influencers

Playboy is putting influencers at the center of its new business model
Kim4
creative

Ads of the Week: Beyond Meat taps Kim Kardashian and Coca-Cola’s magical music pledge
KLM
greenwashing

KLM hit with greenwashing lawsuit over ‘Fly Responsibly’ ads
Bier Company
beer

ASA warns subscription alcohol firm over false ‘free beer for life’ claim
B&Q
diy

B&Q’s colorful campaign emphasizes the ease of DIY from smartphone to fresh home
anti vaxx
Coronavirus

ASA condemns regional newspapers for running anti-vax ads
The reinvention of 'pretty' & the last booth babe by Mercedes-Benz Thailand
mercedes-benz

Mercedes-Benz and BBDO partner to stop use of ‘booth babes’ in Thailand
Cannes
Cannes Lions

A pop-up TV channel, two pubs and a beach in London: The Drum’s Cannes plans
Graffiti that looks like social media buttons
influencers

‘20% of media spend will move to social’: creators’ new place in marketing
Kim1
Creative Works

Ad of the Day: Kim Kardashian named as Beyond Meat’s ‘chief taste consultant’
TheDrum
Member Exclusive
michel de rijk
Media.monks

S4’s APAC boss compares his ‘startup on steroids’ with ‘prehistoric ways’ of WPP
Ford logo on truck grill
ford

Ford to pay $19.2m in false advertising settlement over fuel efficiency claims
Hallam considers how switching software can help marketers stand out.
Opinion

Software as a service has a branding problem
Diego Boneta talking to himself in the mirror while wearing a white Old Spice robe
old spice

Luis Miguel star Diego Boneta sprays on the charm in new Old Spice campaign
Walmart
walmart

Walmart ‘Juneteenth’ ice-cream sparks accusations of commercial exploitation
More Awards Case Studies

Awards Case Studies

DDA2022 WWF
The Drum Awards

The trends behind The Drum Design Awards’ 2022 shortlist
The Guardian
The Drum Awards

The Drum Awards for Design: Agency of the Year nominations announced
chip Shop
The Drum Awards

Big ideas for small spaces: the best shop window postcard advertising
TDS title
The Drum Show

The Drum Show: examining the industry’s latest creative trends
toms
The Drum Awards

How Screenshot relaunched purpose-led brand Toms for a new generation
Gay Times goes digital first
lgbtq

Inside the digital-first strategy of Gay Times
hello magazine
The Drum Awards

How Hello! rode a wave of interest in royalty and Brit celebs to crack America
More Member Exclusives

Member Exclusives

TheDrum
Member Exclusive
michel de rijk
Media.monks

S4’s APAC boss compares his ‘startup on steroids’ with ‘prehistoric ways’ of WPP
TheDrum
Member Exclusive
berlin in the sunshine
Adam&EveDDB

As it opens in Berlin, Adam & Eve argues case for physical offices
TheDrum
Member Exclusive
fortune cookies in a row
Digital Advertising

Between China and the end of the cookie, advertisers need more than one master plan
TheDrum
Member Exclusive
advergaming
Gaming

Is it time for brands to take ‘advergames’ seriously again?
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Latest Creative Works

in partnership with Adobe

Just Egg: Really Good Eggs by Mythology
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Lego: Brick the Rules by Grey Group
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Talcid: A Trip To Acid Town by Peix Health Group
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Burger King: Non Artificial by WeBelievers
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Magnum Ice Cream: Can’t Get You Out Of My Head byLola MullenLowe, Golin London and MullenLowe...
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Coca-Cola: The Conductor by BETC London
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Wieden+Kennedy: The Model Minority by Wieden+Kennedy
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Apple: Data Auction by Apple
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More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Depositphotos

Which key creative trends can help you achieve your business goals and why?
Bloomreach

Why email still presents so many opportunities for marketers
Acxiom

How the cloud can improve your marketing measurement
True Digital

What are the different UX maturity levels and how can you improve yours?
Nextdoor

Top 6 ways that brands can improve their local marketing
Revolt

How can your DTC brand stand out in a crowded marketplace?
Ogury

To retain adtech talent, you must future-proof the workforce
Honcho

How to grow your business using TikTok Shop
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

Rawnet consider the benefits of a digital detox.
The Drum Network

How can brands stay on top during the era of digital detoxing?
Jellyfish imagine what the future of social shopping looks like.
The Drum Network

Social’s shoppable revolution: where to start
Emerging Communications on how Chinese brands are adapting to life post-pandemic.
The Drum Network

Marketing in China post-pandemic: leveraging new social consumption
Freedman on how brands can better embrace cultural diversity.
The Drum Network

What can brands do to improve and harness cultural diversity?
Soap Media outline the five steps needed for becoming a Google Elite partner.
The Drum Network

How to become a Google Elite Partner in 5 steps
Jack Morton consider the evolution of the metaverse and how brands can get involved.
The Drum Network

Building brand experiences in the metaverse: debunking 5 myths
AgencyUK consider the best way to optimize video performance.
The Drum Network

One size doesn’t fit all when it comes to video performance
A wind-up robot
The Drum Network

Gaming shows brands how to humanize consumers
More Opinion

Opinion

Hallam considers how switching software can help marketers stand out.
Opinion

Software as a service has a branding problem
McDs.
Opinion

As McDonald’s and Starbucks exit Russia entirely, what IP problems do remaining brands f...
Matt Damon crypto
Opinion

Kim Kardashian and Matt Damon convinced you to buy crypto? The danger of the celeb sell
Netflix logo on mobile device
Opinion

An ad-supported Netflix is just what the doctor ordered – here’s how to take advantage
Picture of conference audience
Opinion

Why global marketers should have a seat at the Upfronts
eve online
Opinion

How to make ads that gamers don’t actually hate
Mike Lander Column 15
Opinion

Can tech really help you win more RFPs?