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Hands on screen looking at Bing

GPT-4-powered Bing Chat introduces ads – and experts believe it’s a natural fit

Modern Marketing

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Digital Transformation

Meta leverages AI to boost brand suitability within Instagram and Facebook
buenos
Agency Business

Publicis continues Latin American expansion with Practia digital transformation deal
Patagonia 'Not Mars' mural
Modern Marketing

Only path to true net zero is to not make products or ads, says Patagonia marketer
AI to Web3: the tech takeover See all

Join us for a deep dive into the emerging technologies promising – and threatening – to transform the world of marketing as we know it.

OpenAI's ChatGPT interface
Opinion

As Musk & others call for AI pause, the perils of rushing development are clear
Hands on screen looking at Bing
Artificial Intelligence

GPT-4-powered Bing Chat introduces ads – and experts believe it’s a natural fit
An AI rendering of a battle between human and machine
The Drum Network

Can AI really replace brand strategists?
Image
Meta

Meta leverages AI to boost brand suitability within Instagram and Facebook
The Drum Network

Are you ‘fighting for the human in the machine’? It’s time to reassess your stance
Sam Scott says we should scrutinize the big claims about AI in marketing
Opinion

​AI or BS? How to tell if a marketing tool really uses artificial intelligence
The rapid growth of AI has spurred an explosion of creativity.
Promoted

AI for creativity: ‘Brands that ignore it will become obsolete’
OpenAI's ChatGPT interface
Opinion

As Musk & others call for AI pause, the perils of rushing development are clear
title card that says "baseball is something else"
US Ad of the Day

US Ad of the Day: MLB knocks Opening Day out of the park with ‘Baseball is something els...
buenos
Mergers and acquisitions

Publicis continues Latin American expansion with Practia digital transformation deal
TheDrum
Member Exclusive
Artificial Intelligence
Artificial Intelligence

How to use AI imagery in your marketing
Hands on screen looking at Bing
Artificial Intelligence

GPT-4-powered Bing Chat introduces ads – and experts believe it’s a natural fit
Beck’s Autonomous launches with limited edition run
AB InBev

Beck’s uses AI to create, and advertise, a new beer in experiment for future use cases
Image
Meta

Meta leverages AI to boost brand suitability within Instagram and Facebook
Marketing Negotiations
Agency culture

Marketing Negotiations: how to build strong relationships with clients and partners
ITVx
ITV

ITVX flexes its transatlantic content chops with Bay/Watch
Sam Scott says we should scrutinize the big claims about AI in marketing
Opinion

​AI or BS? How to tell if a marketing tool really uses artificial intelligence
Zalando-01
Zalando

Ad of the Day: Zalando creates billboards from secondhand clothes
TikTok logo restyled as an eye
TikTok

If TikTok does get banned, where will advertisers go?
The rapid growth of AI has spurred an explosion of creativity.
Promoted

AI for creativity: ‘Brands that ignore it will become obsolete’
Diageo embraces artificial technology after finding efficiencies
Artificial Intelligence

How Diageo is using AI to halve the price of 1,000 ad impressions
Patagonia 'Not Mars' mural
sustainability

Only path to true net zero is to not make products or ads, says Patagonia marketer
Cathy Hackl
Metaverse

Cathy Hackl: a day in the life of a chief metaverse officer

Deep Dive Debates

AI Asks: efficiency gains or ethical pains?

33 mins

Agency Leaders Debate

Agency leaders debate: When not to pitch – knowing your worth and saying no

22 mins

The Drum Awards

Burger King CMO Katie Evans on why creative bravery is key to campaign success

28 mins

The Drum Awards

Mastercard’s CMCO Raja Rajamannar on how technology has changed marketing

47 mins
The Lost Class
World Creative Rankings

The World Creative Rankings 2023 summarized in special report
Sam the Spider 01
World Creative Rankings

How Leo Burnett made ‘The Spider And The Window’, one of 2022’s most-awarded ads
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World Creative Rankings

World Creative Rankings: 5 award-winning campaigns that amplified Black voices
'The Wish'
World Creative Rankings

World Creative Rankings 2023: adland’s top independent agencies revealed
vox pop
How do you solve a problem like...

Generative AI could change the game. How should early career marketers respond?
TheDrum
Member Exclusive
danny gardner
Future 50

How Danny Gardner brought state-of-the-art analytics into social marketing
Vincent Ventura
Future 50

How Molson Coors’s Vincent Ventura is shaping more inclusive narratives around beer
TheDrum
Member Exclusive
Fatima Ansari
Future 50

How copywriter Fatima Ansari is meeting the challenge posed by generative AI
OpenAI's ChatGPT interface
Opinion

As Musk & others call for AI pause, the perils of rushing development are clear
TheDrum
Member Exclusive
Artificial Intelligence
Artificial Intelligence

How to use AI imagery in your marketing
Hands on screen looking at Bing
Artificial Intelligence

GPT-4-powered Bing Chat introduces ads – and experts believe it’s a natural fit
Beck’s Autonomous launches with limited edition run
AB InBev

Beck’s uses AI to create, and advertise, a new beer in experiment for future use cases
title card that says "baseball is something else"
US Ad of the Day

US Ad of the Day: MLB knocks Opening Day out of the park with ‘Baseball is something els...
Blue and black abstract painting
The Drum Network

Can neuroscience pump better creative into B2B marketing?
Zalando-01
Zalando

Ad of the Day: Zalando creates billboards from secondhand clothes
Exide India campaign
india

Culture and craft combine in Exide’s epic film celebrating India’s journeys

TheDrum
Member Exclusive
Artificial Intelligence
Artificial Intelligence

How to use AI imagery in your marketing
TheDrum
Member Exclusive
IBM Watson logo
IBM Watson

Now that marketers are finally sold on AI, can IBM Watson reclaim its crown?
TheDrum
Member Exclusive
A woman standing in front of a green screen, with a digital camera in the foreground
content production

Virtual production can make ads cheaper and sustainable, but is it accessible to all?
TheDrum
Member Exclusive
Gary Vaynerchuk 10 pieces of advice for brands
Brand strategy

Ten tips from Gary: How to use Gary Vaynerchuk’s advice to shape your brand
More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

LoopMe

Mobile gaming 2023: Trends and insights for brands to target players
Acquia USA

AI and machine learning for empathetic marketing at scale
Habu

From butterfly to kaleidoscope: A new era of data collaboration
LinkedIn

Alice De Courcy on how brands can achieve targets by focusing on genuine demand
Acxiom

How brands can optimize their customer growth strategy
Matterkind

Shopping from the sofa: A CTV advertising playbook for retailers
Anzu

Everything advertisers need to know about IAB & MRC's update to in-game ad standards
CreatorIQ

Why creator-led marketing is the most effective marketing strategy in 2023
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

An AI rendering of a battle between human and machine
The Drum Network

Can AI really replace brand strategists?
Blue and black abstract painting
The Drum Network

Can neuroscience pump better creative into B2B marketing?
The Drum Network

Are you ‘fighting for the human in the machine’? It’s time to reassess your stance
Central Harbourfront Event Space, Hong Kong
The Drum Network

How live events can drive loyalty through meaningful moments
A woman carrying a film camera
The Drum Network

1 in 3: fixing the advertising industry’s problem with women directors and creatives
An assortment of vintage gaming memorabilia and consoles
The Drum Network

Stop trying to make the metaverse happen, the real revolution is in gaming
Marketers are being presented with a new set of tools on an entirely unprecedented scale
The Drum Network

‘Houdini in handcuffs’: will web3 really bring a sea change for marketers and consumer...
A hand reaching out to a mirror, in greyscale
The Drum Network

Fixing machines and not their makers: why AI bias is a human problem