Man playing game on mobile

Inside mobile gaming’s struggle to navigate Apple’s privacy policies

Modern Marketing

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Digital Transformation

Q&A with Cathy Hackl, AKA ‘The Godmother of the Metaverse’
Burger King
Creativity

Burger King calls out disgruntled patrons in 911 radio campaign
Modern Marketing

Ad of the Day: Katy Perry replaces Snoop Dogg with a rendition of the Just Eat jingle

Deep Dives

Gaming Advertising

There are many ways to create gaming ads such as in-game billboards, product placements, in-app display, social lenses and branded titles.

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Q&A with Cathy Hackl, AKA ‘The Godmother of the Metaverse’
Amplify consider how brands can successfully enter the new gaming frontier.
The secret to Epic Games’ success? Partnerships and cultural crossover
Man playing game on mobile
Premium Item
Inside mobile gaming’s struggle to navigate Apple’s privacy policies
Marty McFly from Back to the Future lowers sunglasses
Back to the future: How in-game advertising revived attention marketing
Epremierleague
How advertisers should play the field in esports
Alan Wake
Lessons from the in-game ads that irritated players, from Alan Wake to UFC
More Latest

Latest

Human Rights Foundation Ukraine Solidarity Fund
War in Ukraine

Ukrainian Publicis Groupe staffers voice Human Rights Foundation campaign
a1
creative

Apple hammers tech rivals in ad criticizing everyday auctions of personal data
TikTok

TikTok's latest tool helps cast diverse creators in brand advertising
bbc1
creative

BBC ‘We Know Our Place’ film highlights abilities of female athletes
Anzu
Empire

Hip-hop artist Babyface Ray reaches top spot with help from in-game ads
Pizza with Pepsi logo
pepsi

Pepsi-infused pepperoni pizza is now a real thing
Disney
Disney

Disney+ has the power to ‘determine the future’ of streaming ads... and it just did
creative

Ads of the Week: Nike celebrates 50th birthday and Katy Perry records Just Eat jingle
Burger King
burger king

Burger King calls out disgruntled patrons in 911 radio campaign
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Metaverse

Q&A with Cathy Hackl, AKA ‘The Godmother of the Metaverse’
Conscious Advertising Network
Climate Change

Havas, Ipsos and Virgin Media among those signing climate and sustainability manifesto
Creative Works

Ad of the Day: Katy Perry replaces Snoop Dogg with a rendition of the Just Eat jingle
L'oreal
paywall

L’Oréal Paris unlocks articles about sexual harrasment to millions in Brazil
TheDrum
Member Exclusive
Man playing game on mobile
Gaming

Inside mobile gaming’s struggle to navigate Apple’s privacy policies
Marty McFly from Back to the Future lowers sunglasses
Opinion

Back to the future: How in-game advertising revived attention marketing
More Awards Case Studies

Awards Case Studies

toms
The Drum Awards

How Screenshot relaunched purpose-led brand Toms for a new generation
hello magazine
The Drum Awards

How Hello! rode a wave of interest in royalty and Brit celebs to crack America
Gay Times goes digital first
lgbtq

Inside the digital-first strategy of Gay Times
Verve
The Drum Awards

The search campaign that exposed the scale of finance misinformation on TikTok
cats trust
The Drum Awards

How Cats Protection used search to stop the sale of under-age kittens
Shelter Christmas appeal
charity

The omnichannel approach that helped homelessness charity Shelter overcome donor fatigue
Ellesse
Ellesse

How Ellesse took to TikTok to grow brand beyond 90s nostalgists
More Member Exclusives

Member Exclusives

TheDrum
Member Exclusive
Man playing game on mobile
Gaming

Inside mobile gaming’s struggle to navigate Apple’s privacy policies
TheDrum
Member Exclusive
Virtual in-gaming product placement
Gaming

Why Accenture pivoted its virtual product placement tech from TV to games
TheDrum
Member Exclusive
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Meta

Blurring of the metaverse: Meta’s branding challenges and web3’s wild west moment
TheDrum
Member Exclusive
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Sir Martin Sorrell

S4’s Sir Martin Sorrell outlines audit delay comeback plan
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Latest Creative Works

in partnership with Adobe

Just Eat: Did Somebody Say by McCann
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4/5 Vote
b1

Butterkist: Go Grab The Butterkist by St Luke's
Overall Rating
4/5 Vote

Libresse: Intimawear by Mother
Overall Rating
0/5 Vote

Weetabix: Wolf by BBH
Overall Rating
5/5 Vote

Nike: 50th Anniversary by Spike Lee
Overall Rating
5/5 Vote

ITV: Britain Get Talking by Uncommon
Overall Rating
5/5 Vote
G1

Guinness: Looks Like Guinness by AMV BBDO
Overall Rating
5/5 Vote

Marshmallow: It’s surreal-ly sweet by 20something by 20Something
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1/5 Vote
More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Revolt

How can your DTC brand stand out in a crowded marketplace?
Ogury

To retain adtech talent, you must future-proof the workforce
Honcho

How to grow your business using TikTok Shop
Aprais

How to improve accountability in client-agency relationships
Adverity

Why data analysts often cannot do what they were hired for
Hubilo

How to make a hybrid event a success
Leadfamly

How retailers can create a successful phygital strategy
Regital

Programmatic audio is booming: Why now?
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

Amplify consider how brands can successfully enter the new gaming frontier.
The Drum Network

The secret to Epic Games’ success? Partnerships and cultural crossover
frog on the benefits and challenges of coordinating a red team.
The Drum Network

Marketing leaders need to start using ‘red teams’ to avoid disaster
BECG on how brands can incorporate and tackle loneliness in their brand messaging.
The Drum Network

How can digital tools address loneliness?
Goat sketch out what the future of gaming will look like and how marketers can prepare.
The Drum Network

The 4 trends that will shape gaming’s future
True consider the five biggest growth lessons from the gaming industry.
The Drum Network

How Discord became the center of the universe for gamers
Propeller Group on the lessons to learn from the boardroom.
The Drum Network

In the boardroom: how comms professionals can prioritize PR buy-in
Known on the growing acceptance of games in popular culture.
The Drum Network

Wordle’s shameless gaming: what marketers can learn from ‘anti-gamers’
Kairos on why the future is now for the gaming industry.
The Drum Network

Gaming’s singularity: how games media is taking over the world
More Opinion

Opinion

Marty McFly from Back to the Future lowers sunglasses
Opinion

Back to the future: How in-game advertising revived attention marketing
Experiences and possibilities of the new world
Opinion

Microsoft India CMO on how tech-powered CX can be the flywheel for disruptive growth
Epremierleague
Opinion

How advertisers should play the field in esports
Net Promoter Score
Opinion

Why referrals are a better B2B KPI than your net promoter score
gaming
Opinion

The metaverse doesn’t exist! You’re talking about gaming
Titan Holo sticker
Opinion

How a gaming sticker increased in value faster than bitcoin

Hands panning for gold in a river
Opinion

IAB CEO David Cohen on the TV and video measurement gold rush