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This Week in the Metaverse: Coinbase ad tries to dunk on doubters, Gap opens on Roblox

Modern Marketing

advergaming
Media

Is it time for brands to take ‘advergames’ seriously again?
Iceland
Modern Marketing

Iceland tourism ad invites you to ‘outhorse’ your work emails while visiting
The Guardian
Creativity

The Drum Awards for Design: Agency of the Year nominations announced

Deep Dives

Gaming Advertising

There are many ways to create gaming ads such as in-game billboards, product placements, in-app display, social lenses and branded titles.

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Gaming shows brands how to humanize consumers
eve online
How to make ads that gamers don’t actually hate
Admind on how brands can make the most of the gaming space.
Creating Discord: decentralized advertising on gamers’ favorite channel
advergaming
Premium Item
Is it time for brands to take ‘advergames’ seriously again?
Receptional on how and why the world of online betting needs to up its game.
Will betting become a richer experience in the metaverse?
EA sports FC
EA Sports v Fifa: who will win the battle of the brands?
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Latest

100 best ads of all time
The World's Best Ads of all Time

Have your say on the best ads of all time
Iceland
tourism

Iceland tourism ad invites you to ‘outhorse’ your work emails while visiting
K1
Ad of the Day

Ad of the Day: Peggy Gou remixes Kylie Minogue hit for Magnum ice-cream
eve online
Opinion

How to make ads that gamers don’t actually hate
The Guardian
The Drum Awards

The Drum Awards for Design: Agency of the Year nominations announced
m&c saatchi
M&C Saatchi

Next Fifteen agrees terms on $390m M&C Saatchi acquisition
Mike Lander Column 15
Opinion

Can tech really help you win more RFPs?
TheDrum
Member Exclusive
advergaming
Gaming

Is it time for brands to take ‘advergames’ seriously again?
People shaking hands illustration
Opinion

4 ways for B2B marketers to future-proof their strategies ahead of cookie deprecation
c1
creative

Coca-Cola emphasizes ‘experience over ads’ with emerging artist push
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Coinbase

This Week in the Metaverse: Coinbase ad tries to dunk on doubters, Gap opens on Roblox
TV fight
Future of TV

Top CTV buyers ‘frustrated’ by slow progress of ad measurement projects
chip Shop
The Drum Awards

Big ideas for small spaces: the best shop window postcard advertising
Courtroom
Yahoo

Yahoo lawsuit alleges employee stole trade secrets upon receiving Trade Desk job offer

TheDrum
Member Exclusive
Asics
Asics

‘We love winning, but not at all costs’: Asics on offering athletes mental health aid
More Awards Case Studies

Awards Case Studies

The Guardian
The Drum Awards

The Drum Awards for Design: Agency of the Year nominations announced
chip Shop
The Drum Awards

Big ideas for small spaces: the best shop window postcard advertising
TDS title
The Drum Show

The Drum Show: examining the industry’s latest creative trends
toms
The Drum Awards

How Screenshot relaunched purpose-led brand Toms for a new generation
hello magazine
The Drum Awards

How Hello! rode a wave of interest in royalty and Brit celebs to crack America
Gay Times goes digital first
lgbtq

Inside the digital-first strategy of Gay Times
Verve
The Drum Awards

The search campaign that exposed the scale of finance misinformation on TikTok
More Member Exclusives

Member Exclusives

TheDrum
Member Exclusive
advergaming
Gaming

Is it time for brands to take ‘advergames’ seriously again?
TheDrum
Member Exclusive
Asics
Asics

‘We love winning, but not at all costs’: Asics on offering athletes mental health aid
TheDrum
Member Exclusive
superunion
Superunion

Superunion’s new studio will build brands for startups and VC-backed disruptors
TheDrum
Member Exclusive
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Gaming

Inside mobile gaming’s struggle to navigate Apple’s privacy policies
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Latest Creative Works

in partnership with Adobe

Just Eat: Did Somebody Say by McCann
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4/5 Vote
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Butterkist: Go Grab The Butterkist by St Luke's
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Libresse: Intimawear by Mother
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3/5 Vote

Weetabix: Wolf by BBH
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5/5 Vote

Nike: 50th Anniversary by Spike Lee
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ITV: Britain Get Talking by Uncommon
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5/5 Vote
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Guinness: Looks Like Guinness by AMV BBDO
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Marshmallow: It’s surreal-ly sweet by 20something by 20Something
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More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Acxiom

How the cloud can improve your marketing measurement
True Digital

What are the different UX maturity levels and how can you improve yours?
Nextdoor

Top 6 ways that brands can improve their local marketing
Revolt

How can your DTC brand stand out in a crowded marketplace?
Ogury

To retain adtech talent, you must future-proof the workforce
Honcho

How to grow your business using TikTok Shop
Aprais

How to improve accountability in client-agency relationships
Adverity

Why data analysts often cannot do what they were hired for
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

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The Drum Network

Gaming shows brands how to humanize consumers
Admind on how brands can make the most of the gaming space.
The Drum Network

Creating Discord: decentralized advertising on gamers’ favorite channel
Receptional on how and why the world of online betting needs to up its game.
The Drum Network

Will betting become a richer experience in the metaverse?
Revolt consider how businesses can be more sustainable and think planet-first.
The Drum Network

Solving the problems of people and the planet calls for special talent
gaming
The Drum Network

Massively multiplayer: why gamers are the ultimate marketing opportunity
Known on the gamification of brands and how it's affecting behavioral change.
The Drum Network

5 steps to hack gamification to win at behavior change
Amplify consider how brands can successfully enter the new gaming frontier.
The Drum Network

The secret to Epic Games’ success? Partnerships and cultural crossover
frog on the benefits and challenges of coordinating a red team.
The Drum Network

Marketing leaders need to start using ‘red teams’ to avoid disaster
More Opinion

Opinion

eve online
Opinion

How to make ads that gamers don’t actually hate
Mike Lander Column 15
Opinion

Can tech really help you win more RFPs?
People shaking hands illustration
Opinion

4 ways for B2B marketers to future-proof their strategies ahead of cookie deprecation
Kids playing mobile games on devices
Opinion

The new playground: why we need to re-architect the internet to prioritize child privacy
A man with headphones looks at his phone
Opinion

What audio advertising opportunities are there in gaming?
Marty McFly from Back to the Future lowers sunglasses
Opinion

Back to the future: How in-game advertising revived attention marketing
Experiences and possibilities of the new world
Opinion

Microsoft India CMO on how tech-powered CX can be the flywheel for disruptive growth