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s4 capital logo

Sorrell ‘cautiously optimistic’ as S4 recovers from last year’s auditing misstep

Agency Business

Ryan Blaney
Modern Marketing

Nascar, Ad Council & Alzheimer’s Association raise awareness of early signs of Alzheimer’s
TikTok logo restyled as an eye
Media

If TikTok does get banned, where will advertisers go?
IBM Watson logo
Digital Transformation

Now that marketers are finally sold on AI, can IBM Watson reclaim its crown?
AI to Web3: the tech takeover See all

Join us for a deep dive into the emerging technologies promising – and threatening – to transform the world of marketing as we know it.

A woman gamer playing video games
Open Mic

Here’s everything advertisers need to know about in-game advertising today
A stack of colorful wooden blocks depicting elements from the periodic table
The Drum Network

‘The metaverse is dead; long live the metaverse’: emerging tech’s table of elements
A hand, reaching out to touch a digital screen
The Drum Network

Extended reality brings brands into multiple worlds – are they ready?
Bella Hadid and Lil Miquela in Calvin Klein ad
Influencer marketing

Will AI make virtual influencers influential again?
TheDrum
Member Exclusive
IBM Watson logo
IBM Watson

Now that marketers are finally sold on AI, can IBM Watson reclaim its crown?
Image
Opinion

Stop siloing tech trends and start looking at the bigger picture
An AI-generated rendering of a panda bear
The Drum Network

Don’t underestimate the power of the creative AI community to get behind a cause
Exide India campaign
india

Culture and craft combine in Exide's epic film celebrating India's journeys

10:PM bedverts campaign
Guerilla Marketing

Mattress start-up 10:PM turns old rancid mattresses into billboards for launch campaign
Boy on cell phone
Social Media

As US states move to enact social media restrictions for kids, ad experts explain impact
"giants baseball" title card
US Ad of the Day

US Ad of the Day: Giants fan IamSu! tells future baseball buffs: ‘There’s nothing like...
s4 capital logo
financial results

Sorrell ‘cautiously optimistic’ as S4 recovers from last year’s auditing misstep
A woman gamer playing video games
Open Mic

Here’s everything advertisers need to know about in-game advertising today
McDonald’s pays love at first bite tribute to its Steakhouse Stack
McDonald's

McDonald’s pays love at first bite tribute to its Steakhouse Stack
Legoland
LEGOLAND Parks

Legoland breaks Channel 5 Movies sponsorship down into small pieces
TikTok logo restyled as an eye
TikTok

If TikTok does get banned, where will advertisers go?
Porsche Thailand
Brand strategy

Porsche celebrates the uniqueness and individualism of dreamers in colourful Thai campaign
Ryan Blaney
NASCAR

Nascar, Ad Council & Alzheimer’s Association raise awareness of early signs of Alzheimer...
DE&I PANEL APAC TRENDS BRIEFING
Diversity & Inclusion

DE&I initiatives can drive commercial success but brands must get uncomfortable first
Both& Apparel04
ooh

Trans fashion brand emulates Calvin Klein’s famous 90s ads
The Drop Store
sustainability

This dystopian grocery store imagines a world where water is a luxury
AdGreen calculator
sustainability

Travel and production are advertising’s biggest polluters, according to AdGreen data
Heinz-Sauce 04
heinz

Best Ads of the Week: Heinz trolls diners and Tangerine’s nod to Severance

Deep Dive Debates

AI Asks: efficiency gains or ethical pains?

33 mins

Agency Leaders Debate

Agency leaders debate: When not to pitch – knowing your worth and saying no

22 mins

The Drum Awards

Burger King CMO Katie Evans on why creative bravery is key to campaign success

28 mins

The Drum Awards

Mastercard’s CMCO Raja Rajamannar on how technology has changed marketing

47 mins
The Lost Class
World Creative Rankings

The World Creative Rankings 2023 summarized in special report
Sam the Spider 01
World Creative Rankings

How Leo Burnett made ‘The Spider And The Window’, one of 2022’s most-awarded ads
Image
World Creative Rankings

World Creative Rankings: 5 award-winning campaigns that amplified Black voices
'The Wish'
World Creative Rankings

World Creative Rankings 2023: adland’s top independent agencies revealed
vox pop
How do you solve a problem like...

Generative AI could change the game. How should early career marketers respond?
TheDrum
Member Exclusive
danny gardner
Future 50

How Danny Gardner brought state-of-the-art analytics into social marketing
Vincent Ventura
Future 50

How Molson Coors’s Vincent Ventura is shaping more inclusive narratives around beer
TheDrum
Member Exclusive
Fatima Ansari
Future 50

How copywriter Fatima Ansari is meeting the challenge posed by generative AI
10:PM bedverts campaign
Guerilla Marketing

Mattress start-up 10:PM turns old rancid mattresses into billboards for launch campaign
Boy on cell phone
Social Media

As US states move to enact social media restrictions for kids, ad experts explain impact
"giants baseball" title card
US Ad of the Day

US Ad of the Day: Giants fan IamSu! tells future baseball buffs: ‘There’s nothing like...
A woman gamer playing video games
Open Mic

Here’s everything advertisers need to know about in-game advertising today
Exide India campaign
india

Culture and craft combine in Exide's epic film celebrating India's journeys

10:PM bedverts campaign
Guerilla Marketing

Mattress start-up 10:PM turns old rancid mattresses into billboards for launch campaign
"giants baseball" title card
US Ad of the Day

US Ad of the Day: Giants fan IamSu! tells future baseball buffs: ‘There’s nothing like...
Porsche Thailand
Brand strategy

Porsche celebrates the uniqueness and individualism of dreamers in colourful Thai campaign
TheDrum
Member Exclusive
IBM Watson logo
IBM Watson

Now that marketers are finally sold on AI, can IBM Watson reclaim its crown?
TheDrum
Member Exclusive
A woman standing in front of a green screen, with a digital camera in the foreground
content production

Virtual production can make ads cheaper and sustainable, but is it accessible to all?
TheDrum
Member Exclusive
Gary Vaynerchuk 10 pieces of advice for brands
Brand strategy

Ten tips from Gary: How to use Gary Vaynerchuk’s advice to shape your brand
TheDrum
Member Exclusive
AI GPT-4
AI

Four top ad agencies share their ‘ethical codes of conduct’ for generative AI
More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Habu

From butterfly to kaleidoscope: A new era of data collaboration
LinkedIn

Alice De Courcy on how brands can achieve targets by focusing on genuine demand
Acxiom

How brands can optimize their customer growth strategy
Matterkind

Shopping from the sofa: A CTV advertising playbook for retailers
Anzu

Everything advertisers need to know about IAB & MRC's update to in-game ad standards
CreatorIQ

Why creator-led marketing is the most effective marketing strategy in 2023
Storyblok

From local to global: how to scale content delivery
Marigold

4 ways strategic partner programs can improve native marketing platforms
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

A hand reaching out to a mirror, in greyscale
The Drum Network

Fixing machines and not their makers: why AI bias is a human problem
Body of water under polluted sky
The Drum Network

How to start off-setting your agency’s emissions: 3 steps to sustainability
A stack of colorful wooden blocks depicting elements from the periodic table
The Drum Network

‘The metaverse is dead; long live the metaverse’: emerging tech’s table of elements
Cockapoo in a bee costume, catching some rays
The Drum Network

TikTok and the power of the first 3 seconds
A hand, reaching out to touch a digital screen
The Drum Network

Extended reality brings brands into multiple worlds – are they ready?
An AI-generated rendering of a panda bear
The Drum Network

Don’t underestimate the power of the creative AI community to get behind a cause
A view of a meteor crater from an airplane window
The Drum Network

The metaverse hype crash is the best thing to happen to web3
3D simulated image of a gavel on black background
The Drum Network

Why brands must adopt a holistic approach to privacy