Cannes

A pop-up TV channel, two pubs and a beach in London: The Drum’s Cannes plans

Modern Marketing

Kim4
Media

Ads of the Week: Beyond Meat taps Kim Kardashian and Coca-Cola’s magical music pledge
michel de rijk
Agency Business

S4’s APAC boss compares his ‘startup on steroids’ with ‘prehistoric ways’ of WPP
Playboy invests in Centerfold
Modern Marketing

Playboy is putting influencers at the center of its new business model
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Latest

Esi Eggleston Bracey in a pink suit leaning against a desk
The Ad Club of New York

Unilever COO & Ad Club honoree Esi Eggleston Bracey on the need for a people-first ethos
Woman's hand scrolling through streaming video titles on a mobile device
Opinion

Four investment areas streaming providers need to consider
Earning attention is critical for brands
Opinion

Why it’s time for marketers to sit up and pay attention to ‘attention’
Nike1
creative

Nike and Louis Vuitton 3D billboard brings Air Force 1 collab to New York
Playboy invests in Centerfold
influencers

Playboy is putting influencers at the center of its new business model
Kim4
creative

Ads of the Week: Beyond Meat taps Kim Kardashian and Coca-Cola’s magical music pledge
KLM
greenwashing

KLM hit with greenwashing lawsuit over ‘Fly Responsibly’ ads
Bier Company
beer

ASA warns subscription alcohol firm over false ‘free beer for life’ claim
B&Q
diy

B&Q’s colorful campaign emphasizes the ease of DIY from smartphone to fresh home
anti vaxx
Coronavirus

ASA condemns regional newspapers for running anti-vax ads
The reinvention of 'pretty' & the last booth babe by Mercedes-Benz Thailand
mercedes-benz

Mercedes-Benz and BBDO partner to stop use of ‘booth babes’ in Thailand
Cannes
Cannes Lions

A pop-up TV channel, two pubs and a beach in London: The Drum’s Cannes plans
Graffiti that looks like social media buttons
influencers

‘20% of media spend will move to social’: Creators’ new place in marketing
Kim1
Creative Works

Ad of the Day: Kim Kardashian named as Beyond Meat’s ‘chief taste consultant’
TheDrum
Member Exclusive
michel de rijk
Media.monks

S4’s APAC boss compares his ‘startup on steroids’ with ‘prehistoric ways’ of WPP
More Awards Case Studies

Awards Case Studies

DDA2022 WWF
The Drum Awards

The trends behind The Drum Design Awards’ 2022 shortlist
The Guardian
The Drum Awards

The Drum Awards for Design: Agency of the Year nominations announced
chip Shop
The Drum Awards

Big ideas for small spaces: the best shop window postcard advertising
TDS title
The Drum Show

The Drum Show: examining the industry’s latest creative trends
toms
The Drum Awards

How Screenshot relaunched purpose-led brand Toms for a new generation
hello magazine
The Drum Awards

How Hello! rode a wave of interest in royalty and Brit celebs to crack America
Gay Times goes digital first
lgbtq

Inside the digital-first strategy of Gay Times
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Member Exclusives

TheDrum
Member Exclusive
michel de rijk
Media.monks

S4’s APAC boss compares his ‘startup on steroids’ with ‘prehistoric ways’ of WPP
TheDrum
Member Exclusive
berlin in the sunshine
Adam&EveDDB

As it opens in Berlin, Adam & Eve argues case for physical offices
TheDrum
Member Exclusive
fortune cookies in a row
Digital Advertising

Between China and the end of the cookie, advertisers need more than one master plan
TheDrum
Member Exclusive
advergaming
Gaming

Is it time for brands to take ‘advergames’ seriously again?
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Latest Creative Works

in partnership with Adobe

Just Egg: Really Good Eggs by Mythology
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Lego: Brick the Rules by Grey Group
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Talcid: A Trip To Acid Town by Peix Health Group
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Burger King: Non Artificial by WeBelievers
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Magnum Ice Cream: Can’t Get You Out Of My Head byLola MullenLowe, Golin London and MullenLowe...
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Coca-Cola: The Conductor by BETC London
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Wieden+Kennedy: The Model Minority by Wieden+Kennedy
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Apple: Data Auction by Apple
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More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Intellifluence

Why Twitch influencers aren't just for gaming
Hivestack

How the death of the cookie will give rise to wider DOOH adoption
Whatagraph

Discrete vs. continuous data: What’s the difference?
Anzu

Fortnite, the metaverse and UGC: Key learnings from Advertising Week Europe
Depositphotos

Which key creative trends can help you achieve your business goals and why?
Bloomreach

Why email still presents so many opportunities for marketers
Acxiom

How the cloud can improve your marketing measurement
True Digital

What are the different UX maturity levels and how can you improve yours?
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

Siegel+Gale look at Footlocker's success and how it gained a reputation within culture.
The Drum Network

Foot Locker stands to lose more than shoes with Nike cutbacks
Rawnet consider the benefits of a digital detox.
The Drum Network

How can brands stay on top during the era of digital detoxing?
Jellyfish imagine what the future of social shopping looks like.
The Drum Network

Social’s shoppable revolution: where to start
Emerging Communications on how Chinese brands are adapting to life post-pandemic.
The Drum Network

Marketing in China post-pandemic: leveraging new social consumption
Freedman on how brands can better embrace cultural diversity.
The Drum Network

What can brands do to improve and harness cultural diversity?
Soap Media outline the five steps needed for becoming a Google Elite partner.
The Drum Network

How to become a Google Elite Partner in 5 steps
Jack Morton consider the evolution of the metaverse and how brands can get involved.
The Drum Network

Building brand experiences in the metaverse: debunking 5 myths
AgencyUK consider the best way to optimize video performance.
The Drum Network

One size doesn’t fit all when it comes to video performance
More Opinion

Opinion

Woman's hand scrolling through streaming video titles on a mobile device
Opinion

Four investment areas streaming providers need to consider
Earning attention is critical for brands
Opinion

Why it’s time for marketers to sit up and pay attention to ‘attention’
Hallam considers how switching software can help marketers stand out.
Opinion

Software as a service has a branding problem
McDs.
Opinion

As McDonald’s and Starbucks exit Russia entirely, what IP problems do remaining brands f...
Matt Damon crypto
Opinion

Kim Kardashian and Matt Damon convinced you to buy crypto? The danger of the celeb sell
Netflix logo on mobile device
Opinion

An ad-supported Netflix is just what the doctor ordered – here’s how to take advantage
Picture of conference audience
Opinion

Why global marketers should have a seat at the Upfronts