Hyper Scape

Forget the metaverse, The Drum explores how gaming is the real advertising opportunity

Modern Marketing

C1
Modern Marketing

The best (fake) ads of 2022: Chip Shop Awards nominees revealed
Florence + the Machine billboards
Modern Marketing

Spotify weaves a spell on Florence + the Machine audiences with tapestry ‘billboards’
Two people wearing VR headsets connecting
Modern Marketing

Dating is getting hot in the metaverse, per exclusive Reddit data

Deep Dives

Gaming Advertising

There are many ways to create gaming ads such as in-game billboards, product placements, in-app display, social lenses and branded titles.

gaming
2021 saw marketing agencies launch gaming offerings. Here’s how things are playing out
An audience at a gaming event
What can marketers learn from gaming communities?
cheat code
Your in-game advertising cheat codes: everything marketers need to know to play
Hyper Scape
Forget the metaverse, The Drum explores how gaming is the real advertising opportunity
Kairos on why the future is now for the gaming industry.
Gaming’s singularity: how games media is taking over the world
M&C Saatchi consider the evolution of the metaverse and decide that it's still in its foundational phase.
On the metaverse, look back to get ahead of the future
More Latest

Latest

L1
creative

Ad of the Day: Libresse dispels period anxiety in animated debut from Mother
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Weetabix campaign puts a twist on ‘Three Little Pigs’ tale
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Brand strategy

United Airlines’ first campaign in a decade embraces 'historic demand'
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cadbury

Cadbury and The Prince’s Trust ad sees famous faces share thoughts of self-doubt
Florence + the Machine billboards
Spotify

Spotify weaves a spell on Florence + the Machine audiences with tapestry ‘billboards’
Todd Cohen talks QR codes in TV ads
Future of TV

TV Talks podcast: is TV ready for QR codes?
N1
Ad of the Day

Ad of the Day: Spike Lee stars in Nike 50th anniversary film
IPG logo
Marketing Automation

Mediabrands Australia reveals new media automation to save clients and staff time
Asahi
Creative Works

Asahi creates anamorphic OOH display in Hong Kong
LG
LG

Illuminating LG film promotes the benefits of self-lit pixels
C1
creative

The best (fake) ads of 2022: Chip Shop Awards nominees revealed
gaming
Gaming

2021 saw marketing agencies launch gaming offerings. Here’s how things are playing out
An audience at a gaming event
Gaming

What can marketers learn from gaming communities?
cheat code
Gaming

Your in-game advertising cheat codes: everything marketers need to know to play
Hyper Scape
Gaming

Forget the metaverse, The Drum explores how gaming is the real advertising opportunity
More Awards Case Studies

Awards Case Studies

toms
The Drum Awards

How Screenshot relaunched purpose-led brand Toms for a new generation
hello magazine
The Drum Awards

How Hello! rode a wave of interest in royalty and Brit celebs to crack America
Gay Times goes digital first
lgbtq

Inside the digital-first strategy of Gay Times
Verve
The Drum Awards

The search campaign that exposed the scale of finance misinformation on TikTok
cats trust
The Drum Awards

How Cats Protection used search to stop the sale of under-age kittens
Shelter Christmas appeal
charity

The omnichannel approach that helped homelessness charity Shelter overcome donor fatigue
Ellesse
Ellesse

How Ellesse took to TikTok to grow brand beyond 90s nostalgists
More Member Exclusives

Member Exclusives

TheDrum
Member Exclusive
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Meta

Blurring of the metaverse: Meta’s branding challenges and web3’s wild west moment
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Sir Martin Sorrell

S4’s Sir Martin Sorrell outlines audit delay comeback plan
TheDrum
Member Exclusive
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DDB Chicago

DDB Chicago boss Andrea Diquez explains her recovery plan for legendary agency
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Member Exclusive
North America from space
GroupM

Inside mSix&Partners’ North America expansion plans
Explore all

Latest Creative Works

in partnership with Adobe

Lux: Shut up Sexism by Wunderman Thompson
Overall Rating
0/5 Vote

Asahi: Asahi's 3D billboard in Hong Kong by Dentsu
Overall Rating
5/5 Vote

Microsoft: Anthem For All by McCann
Overall Rating
5/5 Vote

Mind: Spoken Word by Langland
Overall Rating
5/5 Vote

American Express: The Card Is For Business, The Points Are For Pleasure by dentsuMB
Overall Rating
5/5 Vote

BT: Broadband Nightmares by Saatchi & Saatchi
Overall Rating
5/5 Vote

Lego: The Most Boring Room Ever by Ketchum
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4/5 Vote
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Glebe Farm: Help Us Pay Our Lawyers by Glebe Farm
Overall Rating
5/5 Vote
More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Honcho

How to grow your business using TikTok Shop
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How to improve accountability in client-agency relationships
Adverity

Why data analysts often cannot do what they were hired for
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How to make a hybrid event a success
Leadfamly

How retailers can create a successful phygital strategy
Regital

Programmatic audio is booming: Why now?
Acquia

Omnichannel retail: Making the most of mobile commerce
Channel Factory

How brands can be at the forefront of the fight against misinformation online
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

Kairos on why the future is now for the gaming industry.
The Drum Network

Gaming’s singularity: how games media is taking over the world
M&C Saatchi consider the evolution of the metaverse and decide that it's still in its foundational phase.
The Drum Network

On the metaverse, look back to get ahead of the future
Siegel+Gate on the three sticking points for transforming digitally.
The Drum Network

True transformation: how to not be in the 70% of digital transformations that fail
Ogilvy's Sam Tatum explains his thoughts behind new book, Evolutionary Ideas.
The Drum Network

Innovation evolved: Q&A with Sam Tatam, author of Evolutionary Ideas
Paragon DCX on how and why the travel industry needs a content reboot.
The Drum Network

‘Slow travel’ and the need for emotional content
frog on how marketers can make best use of TikTok.
The Drum Network

How TikTok is revolutionizing the way we speak, sell and shop
The Good Marketer question the value of advertising on Facebook today.
The Drum Network

Are Facebook ads still relevant in 2022?
Propeller Group on the lessons to learn from Eric Shultz, Obama's right hand man and favourite card player.
The Drum Network

From the eye of the storm: comms lessons from Obama’s deputy press secretary
More Opinion

Opinion

Hands panning for gold in a river
Opinion

IAB CEO David Cohen on the TV and video measurement gold rush
TOMMY on the changing face of entertainment today.
Opinion

If TikTok is entertainment, does social media need a rebrand?
Elon
Opinion

Time is up on Tesla’s anti-advertising strategy
Roku and Netflix signs on a building in Los Gatos, California
Opinion

For its ad-based model to succeed, Netflix needs to buy Roku
Woman with megaphone
Opinion

The overturning of Roe will touch every part of the ad industry — it's time to act
stopwatch
Opinion

Why I’m trying to break a world record to improve industry mental health
netflix
Opinion

Could Netflix have stayed ad free?