E1. The Ukraine information war and how media and marketing has been weaponised
In the first episode of The Drum’s multipart series on the information war around Ukraine, we are joined by Co-founder Gordon Young, journalists Hannah Bowler and Chris Sutcliffe as well as guest panelist Rob Blackie, digital consultant.
We discuss the rapid escalation of brand responses to Russia, both through overt and tacit sanctions and exits. As well as hearing from members of the media and marketing industry who have been directly impacted by the war. Iryna Begma of award-winning Ukrainian agency Setapp and Marina Chernyavskaya, creative group head at Bickerstaff, join The Drum editor Cameron Clark to discuss how best the media and marketing industry can aid our colleagues in Ukraine.