Virgin Media builds hype in 4D multisensory OOH activation

On the Scene and | Sep 9, 2022

We go on the scene to check out Virgin Media’s interactive 4D multisensory OOH experience to promote its TV streaming service, Stream. The activation features a giant set of lips bursting out of the screen to infect the surroundings with hype, giving passers by at Kings Cross London a surprise and delight moment with a special guest appearance from MC Neat.
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