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The New Sports Marketing Playbook

Deep Dive Debates and Sport | Aug 3, 2022

As part of July’s Deep Dive, The New Sports Marketing Playbook, The Drum is joined by Alex Giacon, the managing director of football publisher 90min, Emma Franklin-Wright, senior associate director at Hill+Knowlton, and MTKG’s senior vice-president of content and communications Amar Singh as we dissect the world of sports endorsements and debate what makes a healthy athlete-brand partnership.
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