The grow show

B2B World Fest and Brand marketing | Nov 16, 2022

Most B2B brands are global; almost all larger B2B brands are. Yet, global B2B marketing remains a big challenge. What’s the right model to achieve global consistency and local relevance? What are the right brand and agency models and relationships to address and drive all funnel stages, from the top of the funnel through the pipeline across all geographies? What’s the optimal role and interrelationship of central and field marketing? Importantly, how can you best manage all the moving parts and players without over-complexity and inefficiency? It’s a big subject in search of a better solution. Here’s your starting point.
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