The Drum Awards Festival - Extended Deadline

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Sun, Sea and Senior Sex - Rankin Talks Taboos and other stuff

The Drum at Cannes and culture | Jun 23, 2022

Cultural provocateur and media rebel, RANKIN, joins Lynn Lester at The Drum Arms for what promises to be a lively, no-holds-barred session.
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Driving interest and engagement in the attention economy

Attention builds brands. To gain this attention, brands must keep their marketing and branding efforts consistent and continually work to differentiate themselves from their competition through a process that requires time, consistency, creativity and strategy. However, in this privacy-first world, it can be a vast challenge for advertisers to capture and retain their viewer’s attention. In this short video, brand and industry leaders discuss why brands must find more creative and imaginative ways to engage their audiences, and what solutions they have at their disposal to achieve this in the ever-more important 'attention economy'.

Business effectiveness unpacked: what it means for brand marketing

The concept of ‘business effectiveness’ can mean entirely different things to different brands. From managing customer relationships to leveraging technology, nurturing team talent, collecting data and beyond - there’s simply no consistency or tangible guidelines to work within. In this short, roundtable summary video, executives from industry-leading brands share their key takeaways as to why creative effectiveness is an integral piece of the bigger business effectiveness puzzle, and why brands must look at performance and efficiency across all business disciplines if they are to future proof for tomorrow’s challenges and ever-changing market conditions.

Sir Martin Sorrell interviewed at Cannes

Sir Martin Sorrell joined The Drum’s editor Cameron Clarke at Cannes Lions 2022 for an exclusive interview. This was shortly after P&G’s brand chief Marc Pritchard used his stage time to urged marketers to “double down” on creativity and innovation to drive brand growth against crippling economic headwinds. A noble challenge, but it is one that S4 Capital founder and executive chairman Sorrell doubts the market will respond favourably to.

Moving toward an opt-in internet – How publishers can pioneer the Future of Identity

Join industry leaders as they discuss what these changes mean for publishers of all kinds, as well as new approaches to identity that are laying the groundwork for an upgraded, opt-in internet.

Brand builders, it’s your time to shine

This session will explore how B2B brands are performing today, the value of brand in the boardroom, and why a lack of creativity is damaging B2B brand success. We’ll also discuss the rise of B2B purpose-washing and how to avoid it, as well as the importance of building a brand through your employees’ eyes first.

5 more episodes +

The power of community: how to impact, influence, and inspire

Passionate communities are a powerful thing. When enough people come together, they can change the world. As the community of communities, Reddit’s users have made global headlines and helped shape the cultural zeitgeist. But how can brands be a part of these powerful conversations? Kick off the day at the Reddit Terrace as we explore how to harness the passion and influence of online communities to mobilize people and set waves of positive change + impact in motion.

Privacy, by design: finding the audience that matters most

How we think about and reach our key audiences is changing. New regulations and an explosion of tight-knit communities across the web means businesses need to target the ’we’ rather than the ‘me'. Start the day right at the Reddit Terrace, where we’ll discuss how consumers think, behave, and act within online communities, and how you can better reach the audiences that matter most.

The Wrap Up Show - Day 3

Kenneth Hein is joined by Ashley Rudder, Suzanne Powers and Doug Frisbie where they will share an insight into 3 things they have learned from Cannes festival.

The Wrap Up Show - Day 2

Kenneth Hein is joined by Mark Sandys, Judy John and Vicki Kassioula where they will share an insight into 3 things they have learned from Cannes festival.

The Wrap Up Show - Day 1

Kenneth Hein is joined by Ben Jaffe, Stacy Taffet and Ronald Ng where they will share an insight into 3 things they have learned from Cannes festival.