The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Measuring retail ad effectiveness

The Drum Live and Media

Sponsored by
Measurement of media success no longer revolves primarily around ad spend. A key factor for many brands growing media success has been a mix of engagement with external partners and an up-skilling, in-housing environment. Understanding consumers through data analytics and digital technologies has also become a crucial development in recent years.
Presenters and Guests
About the show

More Episodes

B corp status: evolution or revolution

London has been dubbed the B Corp capital of the world and the UK now has over 1,000 B Corps. What is behind such rapid growth? With more and more large global firms also obtaining status, what did this mean for the wider B Corp ecosystem? Can companies and agencies risk being left behind in a competitive market?

Generation active: exploring the health and sport boom

The sportswear market is expected to grow 25% between 2021-2025 as consumers continue to adapt to a lifestyle change linked to Covid. Millennials and Gen Z – dubbed ‘Generation Active’ also now represent up to 80% of all gymgoers. How can brands capitalise on this ever-growing trend?

You and AI

This episode features three sessions that collectively provide insights into the world of artificial intelligence (AI). Daniel Hulme, CEO of Satalia and chief AI officer at WPP, emphasises the need for practical AI adoption that doesn't succumb to hype, urging organizations to use AI for creative workforce empowerment. Oliver Yonchev, CEO of FlightStory, highlights AI's transformative impact on marketing, from content automation to search engines. A panel discussion with Jamie Allan of NVIDIA, Daniel Hulme and Oliver Yonchev further explores the new AI era, offering insights into its evolving role in global agencies and advertising.

Privacy-centric growth for marketers in 2024

Data leaders from The Open University, Omnicom Media Group, and Google share how marketers can get on the front foot to maximize privacy-centric growth opportunities in an ever-changing online ecosystem.

In conversation with Rio Ferdinand and Sue Fennessy

We sit down with acclaimed footballer and broadcaster Rio Ferdinand, and serial tech entrepreneur, founder and CEO of WeAre8 Sue Fennessy, for a conversation exploring the rapid rise of WeAre8, how they are revolutionising digital media and their mission to unite hundreds of millions of people in support of the planet.