LG Ad Solutions' Serge Matta simplifies the value of CTV for advertisers
LG Ad Solutions @ CES
| Feb 6, 2023
Serge Matta, head of commercial at LG Ad Solutions, says living room televisions will never have to compete with consumers’ other devices. In The Drum’s quintuple video series exploring the advertising potential of streaming TV at CES, Serge explains why.
From FAST to faster: the future of streaming TV. Industry leaders from LG Ad Solutions, Dentsu and Magnite explore the exponential rise of streaming TV and its future potential for advertisers, as part of a five-part video series.