LG Ad Solutions' Esther Maguire taps into CTV innovation
LG Ad Solutions @ CES
| Feb 6, 2023
Data collection is becoming hyper accurate thanks to emerging technologies like automatic content recognition (ACR). LG Ad Solutions’ head of product marketing and strategy, Esther Maguire, explains how this empowers the advertising and entertainment industries alike, in The Drum’s quintuple video series exploring the advertising potential of streaming TV at CES.
From FAST to faster: the future of streaming TV. Industry leaders from LG Ad Solutions, Dentsu and Magnite explore the exponential rise of streaming TV and its future potential for advertisers, as part of a five-part video series.