E2. Audio in the mix
40% of marketers say that standing out and capturing the attention of consumers is key – and why more and more brands are utilizing audio content formats. Amazon Ads’ Morgan Evans explores how to unlock creativity through audio in the storytelling mix and the benefits of ‘screen-free’ narration.
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Read the full report <a href="https://report.thedrum.com/amazon-brand-storytelling/creativity">HERE</a>
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