The Drum Awards Festival - Extended Deadline

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Introducing The Great Marketing Makeover


Does marketing have a marketing problem? CMOs are struggling for respect and influence in the C-suite. At Cannes, The Drum’s Gordon Young gathered Nick Primola of the Association of National Advertisers, Carmen True of Qualcomm and Luiz Felipe Barros of Channel Factory to discuss how to turn the tide and launch our new campaign to give marketing the prominence it deserves.