The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

In conversation with Jo Pettifer, Salesforce


In this interview between Steve Antoniewicz and Jo Pettifer, VP UK&I Marketing at Salesforce, Jo discusses the challenges and priorities for marketers, emphasising the importance of leveraging available technologies, particularly AI, to create personalised and relevant customer experiences while addressing the trust gap in handling customer data responsibly.