E5. How the British Red Cross combated vaccine misinformation
The British Red Cross won at The Drum Awards for Social Purpose in the Best Social Media Campaign category, for its work on 'Vaccine conversations: tackling vaccine hesitancy'. In just 8 weeks, this content received over 1.6 million impressions, 2,000 shares, and nearly 1 million video views on TikTok alone. Here, the team behind this winning entry explains how it was brought to life. The Drum Awards is a global awards program which recognizes best practice, the best companies and the best people from across the marketing and communications industry.