The Drum Awards Festival - Extended Deadline

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Gold in Finance for HSBC's campaign to address the challenges faced by Indian students studying abroad

Award Winning Stories and Marketing

HSBC's campaign, by VML UK, wins Gold for empowering Indian students abroad. Featuring cricket icon Virat Kohli in 'Gully Cricket,' it resonated widely and significantly boosted new international student accounts
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Norwich City FC win Grand Prix & Sports Gold for harnessing the power of sport on World Mental Health Day

Gavin Beard and Daniel Williams of Norwich City FC earned Grand Prix and Gold in Sports for their impactful 'Power of Sport to Save Lives' campaign. Their #YouAreNotAlone video, viewed over 146 million times globally, led to 7500 messages to Samaritans and engaged Championship clubs in spreading awareness.

Disney Star Network on Winning Grand Prix for Words of Pride - Reclaiming respect with language campaign

Disney Star India's "Words of Pride" campaign promoted respectful vernacular words in 7 languages, reaching 53.5 million Indians in 4 weeks with 55+ million video views, increasing website traffic by 171% and achieving 92% positive sentiment.

Bursty's James Ward explores award-winning campaign for PUMA: Recognising The Trailblazers of Female Football, The OG's

James Ward, Co-Founder and Creative Director of Bursty, discusses winning PR and Sport Awards for PUMA's "The OG's" campaign, which honored 1975 female footballers, achieving over 98 million in media reach and a 508% boost in women's boot sales.

Alycia Raco, Strategy Director awarded for "It's Time to Play Better" campaign by Hopeful Monsters for PARK

Alycia Raco led Hopeful Monsters' award-winning "It's Time to Play Better" campaign for PARK, addressing ill-fitting kits in women's football with A-League players and strategic media, achieving 61 pieces of coverage with 100% positive sentiment.

Tangerine Communications discuss their gold winning 'Vagina's Uncensored' campaign

Alex Watson and Holly Shaw from Tangerine Communications discuss their award-winning 'Vagina's Uncensored' campaign. They challenged societal norms by openly discussing taboo topics in women’s health, promoting openness and empowerment.

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Highlighting Edinburgh Napier University innovatively through stories of alumni driving community change.

Jessica Sachse, Carol Soutar, Ross Burns, and Hannah Clark-Sutton of Edinburgh Napier University showcase the institution innovatively through alumni stories driving community impact. Their campaign, 'Must be Napier', strategically shifts perceptions with bold design and compelling narratives, exceeding awareness targets and elevating brand sentiment and consideration among diverse audiences.

Gold in Social Purpose for 'THE BIG 180: Paddy Power's Game-Changing Partnership with Prostate Cancer UK

THE BIG 180: Paddy Power's record-breaking charity partnership with Prostate Cancer UK & at the World Darts Championship secured Gold in Social Purpose for Ben Steele, Customer Marketing Manager at Paddy Power, and Matt Holdstock, Partnership Development Manager (Sport) at Prostate Cancer UK.

BBC Studios' Fiona Hardman and Zak Rodgers Win Gold for Captivating Campaign for Planet Earth III

Fiona Hardman, Senior Producer, and Zak Rodgers, Senior Marketing Manager at BBC Studios, celebrate their gold award in entertainment for Planet Earth III, a five-year endeavor that captivated a global audience under 35 while resonating with generations of fans.

Sky's Zoe Zbrzezniak explores Gold-Winning gaming campaign at The Drum Marketing Awards EMEA

Sky's Zoe Zbrzezniak Wins Gold in Gaming for powerful Sky Broadband and Guild Esports campaign highlighting #NoRoomForAbuse

Paradise and Concha y Toro's launch of a new wine Brand for Gen Z and win Gold

Concha y Toro's Claire Raine and Paradise's Nick Jekyll celebrate winning Gold in Food & Beverage for launching JOY, a vibrant new wine brand aimed at Gen Z. JOY redefines wine marketing with its visually dynamic approach and influencer-driven campaigns.

Lucky Saint discuss their gold-winning Media Innovation campaign promoting alcohol-free beer during Dry January

Emily Laws, Head of Brand, and Liam Andrews, Trade Marketing Manager at Lucky Saint, clinched Gold for Media Innovation with their "Thou Shalt Go To The Pub" campaign. By giving away 10,000 pints in partnership with Mitchells and Butlers, Lucky Saint revived Dry January, drawing Brits back to pubs to enjoy the social scene without alcohol

Tin Man's Leanne Bertolone discuss their award-winning OREO campaign, Becoming a Cultural Icon

Leanne Bertolone, Business Director at Tin Man, delves into the award-winning OREO campaign, Becoming a Cultural Icon, which clinched Gold at The Drum Marketing Awards EMEA. This innovative campaign transformed OREO into a beloved brand among UK audiences, driving cultural relevance and sparking engagement with Gen Z

Leaseloco's Fraser Pratt and Michaela Crawford reveal the secrets behind their gold winning CX campaign

Leaseloco's Fraser Pratt and Michaela Crawford discuss their gold-winning CX campaign. By simplifying car leasing with an innovative CX strategy, they bridged the gap between data complexity and leasing simplicity.

Golin on Winning Gold for Specsavers' Hearing Loss Campaign with Rick Astley

Beth Whitworth and Emily Davis of Golin discuss winning Gold in Healthcare and Pharma, and Influencer Marketing categories for their Specsavers' Hearing Loss campaign. The campaign used Rick Astley’s re-recorded song to ignite a nationwide dialogue on hearing health, achieving significant social engagement and surpassing hearing test booking goals

Justine Frostad, Cognitiv, and Samantha Choi, Manual Labor, win in AI at The Drum Marketing Awards Americas with Cognitiv’s innovative campaign

Justine Frostad, SVP of Marketing at Cognitiv, and Samantha Choi, CEO & Chief Creative Officer of Manual Labor discuss AI’s transformative role in advertising after winning Gold in the AI category.

MRM's Bradley Rodgers and Harsh Kapadia share insights from multi award winning campaign 'Translators' by McCann Detroit for U.S. Bank

MRM's Global COO Bradley Rodgers and CCO Harsh Kapadia share insights from their multi-award-winning campaign 'Translators' by McCann Detroit for U.S. Bank. The campaign spotlights challenges faced by millions in the U.S. who do not speak English proficiently, introducing Asistente Inteligente, the nation's first Spanish voice assistant for banking

Callie McIntyre and Bergen Flom from Carmichael Lynch discusses the team's impressive win for Subaru of America

Callie McIntyre and Bergen Flom from Carmichael Lynch discuss their team's win in the Automotive category for Subaru of America . Subaru's campaign highlights their commitment to diverse stories and promoting outdoor access for everyone through initiatives like the Outdoor Exploration program.

Katie Fiore from the New Jersey State Office of Innovation’s Communication + Engagement Lab on their award-winning Government Sector Innovation

Katie Fiore, at The New Jersey State Office of Innovation’s Communication + Engagement Lab, discusses their award-winning campaign that successfully reversed a state-wide decline by boosting new business formations in New Jersey.

Hearts & Science's Amelia Zohore and Hannah Reens explore their award-winning media campaign for Barbie

Hearts & Science's Amelia Zohore and Hannah Reens highlight their award-winning Barbie media campaign, bridging generations with a strategic multi-platform approach for a successful movie launch.

Ubicquia's Shana Nardecchia on their recent win at The Drum Marketing Awards Americas

Shana Nardecchia, VP Revenue Marketing at Ubicquia, discusses their "Humble Streetlight" campaign's win at The Drum Marketing Awards Americas. A campaign that helped solidify Ubicquia's leadership in smart street lighting.

EP+Co and Worth Rises delve into their acclaimed, multi-award-winning campaign, 'The most famous speech never given'

John Cornette, Chief Creative Officer at EP+Co, and Bianca Tylek, Executive Director of Worth Rises, won awards for their impactful campaign, "The Most Famous Speech Never Given." Using AI and CGI, the campaign resurrects Abraham Lincoln to address modern-day slavery under the 13th Amendment's exception clause, aiming to educate and drive legislative action.

Snapchat discusses creative innovation win for NYX Beauty at The Drum Marketing Awards Americas

Ben Feuerstein, Senior Manager of Marketing Operations, and Resh Sidhu, Arcadia Global Director at Snapchat, celebrated their win for Creative Innovation with NYX Beauty Bestie. This ground-breaking AR experience delivers daily makeup looks, seasonal trends, and expert advice from NYX Pro Makeup artists. Using cutting-edge AR, AI, and machine learning, Beauty Bestie offers personalized beauty guidance through Snap's inclusive camera, democratizing NYX pro makeup artistry for all.