Aldi Admin OOO - Aldi UK and McCann Manchester

Award Winning Work | Jan 20, 2023

McCann Manchester won in the Best Social Stunt category at The Drum’s Social Media Awards in 2022 for its work with Aldi. Here we find out what went into the project.

Popular To Watch

Marketing

Gary Vaynerchuk: ditch the ideas of yesterday and tomorrow – and solve for today

Media

Fearne Cotton on building a wellness brand

Media

Man v Food’s Adam Richman on how adapting for social

Politics for Drummies

Money, media, and the 2024 presidential election

Agency Leaders Debate

Agency Leaders Debate: The power of visual culture in great creative

Politics for Drummies

Scottish MP on truthful politics, the House of Lords & the future of Perth

Series From The Drum

Insights from Davos

Insights from Davos

Simplifying politics, amplifying insights

Applying behavioral science principles to real-world marketing scenarios

Navigating the Storm - insights from CES24

Discover the views of Senior Brand Marketers on Technology, Media and Marketing

Behind the scenes on jury deliberations for The Drum Awards 2023

Orchestrating for growth and relevance in a changing world