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Marketing Negotiations: The Good, The Bad and The Ugly
Lessons on the toughest marketing negotiations with Mike Lander
Jonathan McCallum on experiential marketing in a changing landscape
This week, host Mike Lander talks to Jonathan McCallum (SVP Managing Director UK & Norway, George P. Johnson) about the pandemic's impact on experiential marketing and how agencies adapted: building long-term client relationships, involving procurement, and effective negotiation strategies like understanding BATNA.