The Drum TV

S1 : E2 Reaching the invisible 70%

Presented with the choice of whether their data can or can’t be used in digital advertising, an increasingly empowered public are getting into the habit of saying no. It's estimated that as many as 70% of consumers have gone data dark, meaning marketers have a fight on their hands to reach their desired audiences. So what should they do now? In this deep dive breakfast, we’ll look at the routes available to help advertisers responsibly make invisible consumers visible, and hear from top marketers about how they collect and care for the data that drives them to success.
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