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Latest marketing and advertising news for Under Armour, including insights and opinions.

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Under Armour turns to podcasts and long-form content in bid to ‘re-center’ global brand

14 January 2020

Under Armour is moving closer to Amazon as it bolsters its role as a publisher

13 December 2018

In championing and empowering people, Under Armour finds a ‘higher purpose at its core’

08 November 2018

Promoted

When building brand loyalty, just listen

23 October 2018

Under Armour shows the will of training athletes that ‘Makes Us Family’

27 September 2018

Under Armour alights on former Tommy Hilfiger marketer for CMO role

26 September 2018

Under Armour names Attica Jacques as global brand management head

31 July 2018

Under Armour enlists Dwayne 'The Rock' Johnson to front high-octane 'Will Finds a Way' ad

19 April 2018

Under Armour probes My Fitness Pal data breach after hackers steal data of 150 million users

30 March 2018

Under Armour boxes clever with Anthony Joshua

16 March 2018

Under Armour rejigs leadership team amid market turbulence

11 December 2017

JetBlue, Equinox, Under Armour and Boeing take home inaugural Athena Advertising Awards at...

06 November 2017

Ad of the Day: Syrian refugee & swimmer takes strength from pain in Under Armour's latest

25 October 2017

Under Armour rolls out #WEWILL campaign to support Hurricane Harvey victims

06 September 2017

Under Armour celebrates women with poetic ads featuring ballerina Misty Copeland and other...

21 July 2017

Karen Goodman leaves Under Armour to join Havas Chicago as group creative director

19 July 2017

Marvel comic artist creates superhero Andy Murray for Under Armour ahead of Queen's Club

20 June 2017

Southampton FC creates 80s style animation for Under Armour kit launch

16 June 2017

Under Armour signs 'Baltimore's Own' Gervonta Davis in endorsement deal strengthening its footing...

26 May 2017

How Anthony Joshua could propel boxing into a new commercial era

28 April 2017

Under Armour launches digital campaign, #IMPRETTY

08 April 2017

Under Armour founder pens open letter to Baltimore in response to remarks praising Trump

15 February 2017

Real Madrid in talks with Under Armour over new kit deal that could see Adidas shown the door

15 February 2017

Stephen Curry speaks out against Under Armour CEO's support for Trump

09 February 2017

Under Armour extends relationship with boxing superstar Anthony Joshua

07 February 2017

Under Armour pays tribute to Tom Brady after Patriots Super Bowl win

06 February 2017

Has Sport England’s 'This Girl Can' campaign played as big a role in women’s sport as the industry...

04 February 2017

Under Armour to sell first US-made clothing

02 February 2017

Under Armour puts biometric single customer view at the heart of digitisation against Apple...

07 January 2017

Major League Baseball (MLB)

Under Armour lands its first major kit supply deal with MLB agreement

05 December 2016

How Adidas reclaimed the No 2 spot in the US from rival Under Armour

27 October 2016

'Make That Old' heralds a new season, collaboration for Under Armour and NBA star Stephen Curry...

25 October 2016

Under Armour creates Snapchat game featuring Cam Newton

28 September 2016

Under Armour places Andy Murray's personality at the heart of its latest campaign

02 September 2016

Why Ryan Lochte might unintentionally be the best ambush marketer from Rio 2016

25 August 2016

Chelsea's Eniola Aluko on being Under Armour's first female athlete in the UK

24 August 2016

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