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Under Armour

Latest marketing and advertising news for Under Armour, including insights and opinions.

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Under Armour turns to podcasts and long-form content in bid to ‘re-center’ global brand

Under Armour is moving closer to Amazon as it bolsters its role as a publisher

In championing and empowering people, Under Armour finds a ‘higher purpose at its core’

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When building brand loyalty, just listen

Under Armour shows the will of training athletes that ‘Makes Us Family’

Under Armour alights on former Tommy Hilfiger marketer for CMO role

Under Armour names Attica Jacques as global brand management head

Under Armour enlists Dwayne 'The Rock' Johnson to front high-octane 'Will Finds a Way' ad

Under Armour probes My Fitness Pal data breach after hackers steal data of 150 million users

Under Armour boxes clever with Anthony Joshua

Under Armour rejigs leadership team amid market turbulence

JetBlue, Equinox, Under Armour and Boeing take home inaugural Athena Advertising Awards at...

Ad of the Day: Syrian refugee & swimmer takes strength from pain in Under Armour's latest

Under Armour rolls out #WEWILL campaign to support Hurricane Harvey victims

Under Armour celebrates women with poetic ads featuring ballerina Misty Copeland and other...

Karen Goodman leaves Under Armour to join Havas Chicago as group creative director

Marvel comic artist creates superhero Andy Murray for Under Armour ahead of Queen's Club

Southampton FC creates 80s style animation for Under Armour kit launch

Under Armour signs 'Baltimore's Own' Gervonta Davis in endorsement deal strengthening its footing...

How Anthony Joshua could propel boxing into a new commercial era

Under Armour launches digital campaign, #IMPRETTY

Under Armour founder pens open letter to Baltimore in response to remarks praising Trump

Real Madrid in talks with Under Armour over new kit deal that could see Adidas shown the door

Stephen Curry speaks out against Under Armour CEO's support for Trump

Under Armour extends relationship with boxing superstar Anthony Joshua

Under Armour pays tribute to Tom Brady after Patriots Super Bowl win

Has Sport England’s 'This Girl Can' campaign played as big a role in women’s sport as the industry...

Under Armour to sell first US-made clothing

Under Armour puts biometric single customer view at the heart of digitisation against Apple...

Major League Baseball (MLB)

Under Armour lands its first major kit supply deal with MLB agreement

How Adidas reclaimed the No 2 spot in the US from rival Under Armour

'Make That Old' heralds a new season, collaboration for Under Armour and NBA star Stephen Curry...

Under Armour creates Snapchat game featuring Cam Newton

Under Armour places Andy Murray's personality at the heart of its latest campaign

Why Ryan Lochte might unintentionally be the best ambush marketer from Rio 2016

Chelsea's Eniola Aluko on being Under Armour's first female athlete in the UK