Skip to content

Under Armour

Latest marketing and advertising news for Under Armour, including insights and opinions.

Never miss a beat, sign up to your newsletter

Under Armour turns to podcasts and long-form content in bid to ‘re-center’ global brand

14 January 2020

Under Armour is moving closer to Amazon as it bolsters its role as a publisher

13 December 2018

In championing and empowering people, Under Armour finds a ‘higher purpose at its core’

08 November 2018

When building brand loyalty, just listen

23 October 2018

Under Armour shows the will of training athletes that ‘Makes Us Family’

27 September 2018

Under Armour alights on former Tommy Hilfiger marketer for CMO role

26 September 2018

Under Armour names Attica Jacques as global brand management head

Under Armour enlists Dwayne 'The Rock' Johnson to front high-octane 'Will Finds a Way' ad

Under Armour probes My Fitness Pal data breach after hackers steal data of 150 million users

Under Armour boxes clever with Anthony Joshua

Under Armour rejigs leadership team amid market turbulence

11 December 2017

JetBlue, Equinox, Under Armour and Boeing take home inaugural Athena Advertising Awards at...

06 November 2017

Ad of the Day: Syrian refugee & swimmer takes strength from pain in Under Armour's latest

25 October 2017

Under Armour rolls out #WEWILL campaign to support Hurricane Harvey victims

06 September 2017

Under Armour celebrates women with poetic ads featuring ballerina Misty Copeland and other...

Karen Goodman leaves Under Armour to join Havas Chicago as group creative director

Marvel comic artist creates superhero Andy Murray for Under Armour ahead of Queen's Club

Southampton FC creates 80s style animation for Under Armour kit launch

Under Armour signs 'Baltimore's Own' Gervonta Davis in endorsement deal strengthening its footing...

How Anthony Joshua could propel boxing into a new commercial era

Under Armour launches digital campaign, #IMPRETTY

Under Armour founder pens open letter to Baltimore in response to remarks praising Trump

15 February 2017

Real Madrid in talks with Under Armour over new kit deal that could see Adidas shown the door

15 February 2017

Stephen Curry speaks out against Under Armour CEO's support for Trump

09 February 2017

Under Armour extends relationship with boxing superstar Anthony Joshua

07 February 2017

Under Armour pays tribute to Tom Brady after Patriots Super Bowl win

06 February 2017

Has Sport England’s 'This Girl Can' campaign played as big a role in women’s sport as the industry...

04 February 2017

Under Armour to sell first US-made clothing

02 February 2017

Under Armour puts biometric single customer view at the heart of digitisation against Apple...

07 January 2017

Under Armour lands its first major kit supply deal with MLB agreement

05 December 2016

How Adidas reclaimed the No 2 spot in the US from rival Under Armour

27 October 2016

'Make That Old' heralds a new season, collaboration for Under Armour and NBA star Stephen Curry...

25 October 2016

Under Armour creates Snapchat game featuring Cam Newton

28 September 2016

Under Armour places Andy Murray's personality at the heart of its latest campaign

02 September 2016

Why Ryan Lochte might unintentionally be the best ambush marketer from Rio 2016

Chelsea's Eniola Aluko on being Under Armour's first female athlete in the UK

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.

or