Categories Marketing Agencies Creative Media Sustainability Technology

Media Measurement

Linear TV lives and dies on ratings and panel feedback. This methodology doesn't hold up when looking at social video and CTV. TV audience measurement is evolving. Organizations like Barb in the UK are developing tools to understand the value each channel provides. As transparency and reporting increases, we’ll see more confidence (and spend) in addressable solutions and the CTV ecosystem.

LTK's 'The next wave of digital marketing 2024 forecast' report

04 Dec 2023

4 min read

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Where is the next wave of marketing investment growth coming from in 2024?
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Marigold’s ‘5 steps for selecting the right email marketing platform for media & publishing’ guide

28 Nov 2023

4 min read

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‘If it’s not relevant, it won’t resonate’ – 5 steps for relationship martech success...
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A twirled-up tape measure on a yellow background

24 Nov 2023

6 min read
Congrats on a great brand experience – but do you know if it really worked?
The Drum Network
Jennifer Coolidge

24 Nov 2023

4 min read
Women over 50 were invisible in popular culture, now they're not
Opinion
Industry Leaders discuss the importance of attention metrics at Outbrain's Captivate event.

23 Nov 2023

6 min read

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Attention, please: how to shift the dial on digital media’s new success metric
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Outbrain's Captivate event - Focusing on the importance of attention metrics

13 Nov 2023

5 min read

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The media battleground: linking attention metrics to business outcomes
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‘Fragmentation is not our friend, unification is’ – what’s next for retail media?

13 Nov 2023

6 min read

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‘Fragmentation is not our friend, unification is’ – what’s next for retail media?
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Measuring Reta; Ad Effectiveness

06 Nov 2023

4 min read

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How rising measurement standards are boosting retail media
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Captify session at The Dum Live

02 Nov 2023

4 min read

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How can brands use data to predict the unpredictable?
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024