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Sports Marketing

Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services through sporting events and sports teams.

We dive into the marketing tactics that keep the world’s biggest sports organizations on top of their game and the strategies that bring brands the most awareness and best ROI.

Billboard above Mission Mexican restaurant in Washington, D.C. Navy Yard

18 Mar 2024

4 min read
Fubo parodies Disney+ ad in protest against Disney-Fox-Warner Bros joint streaming venture
creative works
Giant tennis balls on a billboard

15 Feb 2024

2 min read
Ad of the Day: Sky Sports launches tennis channel with enormous balls
Sports Marketing
Israel Super Bowl ad

12 Feb 2024

11 min read
Pro-Israel Super Bowl & Hulu ads labeled ‘propaganda’ by some media and PR pros
Super Bowl
NFL logo, Wilson football and pack of sour Skittles together

08 Feb 2024

11 min read
How brands can win the Super Bowl without a $7m ad
Super Bowl
Manchester United x The Stone Roses

08 Feb 2024

2 min read
Manchester United and The Stone Roses collaborate on fashion collection
Football
WWE Raw stadium

23 Jan 2024

9 min read
$5bn Netflix-WWE deal a ‘harbinger of what’s to come’ for live sports
netflix
Just Eat Euros

19 Jan 2024

6 min read
Politics and sports have never been closer. For brands, silence isn't neutrality
Opinion
ESPN SportsCenter

12 Oct 2023

3 min read
Ad of the Day: NHL stars put the Stanley Cup in the dishwasher in ESPN SportsCenter ads
Ad of the Day
Photograph of a rugby stadium from behind the goal posts

08 Sep 2023

5 min read
Considering a sports agency as the Rugby World Cup kicks off? Here are 20
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