The Drum Awards Festival - Creativity

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Categories Marketing Agencies Creative Media Sustainability Technology

Sports Marketing

Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services through sporting events and sports teams.

We dive into the marketing tactics that keep the world’s biggest sports organizations on top of their game and the strategies that bring brands the most awareness and best ROI.

DJ Khaled

25 Jan 2023

3 min read
DJ Khaled tries a little bit of everything as he encourages us to ‘commit to nothing’
Sports Marketing
women in sport campaign

23 Jan 2023

2 min read
Correct The Internet & DDB NZ on a mission to highlight bias against women's sport
women in sport
A woman in athletic gear preparing for a run

13 Jan 2023

3 min read
New Balance campaign promises rewards come to those who run
Health
Adidas

13 Jan 2023

6 min read
How Adidas got 250m organic views on a CGI billboard celebrating Messi’s World Cup win
Adidas
BT Sport Manchester

10 Jan 2023

2 min read
Ahead of Manchester derby, BT Sport uses social fan poll to light the city
Football
David Beckham and Peyton Manning in Lays World Cup ad

04 Jan 2023

6 min read
Which World Cup ads truly captivated global audiences?
The Drum Network
Messi Image

21 Dec 2022

2 min read

Sponsored

Magical Messi confirmed as most engaging player at Fifa World Cup
Promoted
Sipsmith

06 Dec 2022

2 min read
How Sipsmith turned heads with a customised phone booth sponsorship
sipsmith
sports streaming

02 Dec 2022

6 min read

Sponsored

Sports streaming: how can brands be part of the action?
Promoted

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024