Categories Marketing Agencies Creative Media Sustainability Technology

Sports Marketing

Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services through sporting events and sports teams.

We dive into the marketing tactics that keep the world’s biggest sports organizations on top of their game and the strategies that bring brands the most awareness and best ROI.

Rory McIlroy

12 Jun 2023

6 min read
Can sponsors LIV with this contentious PGA Tour merger?
Sports Marketing
Emily

08 Jun 2023

5 min read
110 years on from Emily Davison’s sacrifice, sports protest still wins people over
Opinion
3D ad, Sky Bet, Wembley Boxpark

05 Jun 2023

2 min read
Sky Bet reveals matchday results in 3D billboard
Sports Marketing
Gatorade

09 May 2023

2 min read
Gatorade spills the secrets of happiness in Latin American campaign
Gatorade
Gymshark

28 Apr 2023

2 min read
Katie Taylor fronts Gymshark ad campaign inspiring female athletes
Gymshark
Enterprise

25 Apr 2023

2 min read
Uefa sponsor Enterprise Rent-A-Car celebrates the ways fans prepare for mid-week matches
Enterprise Rent-A-Car
Marathon runners

21 Apr 2023

4 min read
Ageist brands must learn commitment to athletes is a marathon, not a sprint
Opinion
Everton announces shirt sponsor

14 Apr 2023

4 min read
Premier League’s betting brand ban will spark a shirt-front sponsorship scramble
Opinion
Volkswagen

13 Apr 2023

2 min read
Volkswagen turns a car into goalposts in fitting tribute to Gol range
volkswagen

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