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Sports Marketing

Sports remains a massive attention driver, especially as a cornerstone of live TV. However, the rise of digital has created more opportunities than ever before for brands to cut through the clutter and noise. Keep up to date with the latest developments here.

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The Drum Can-Do Festival

Asics on keeping pace with the coronavirus ‘running boom’

09 July 2020

The history (and evolution) of athlete activism

11 June 2020

Inside Project Restart: Premier League sponsors embrace new tactics for football's return

09 June 2020

Football is back and so is its marketing – but it's a different ball game without fans

22 May 2020

Digital Transformation Festival

Everton FC's 'Blue Family' is keeping fans engaged in a world without football

20 April 2020

What's a sports marketer to do when there is no sport?

07 April 2020

Sport England encourages the nation to ‘Stay In, Work Out’

26 March 2020

Tokyo 2020 Olympic Games

IOC and Japan agree to postpone Olympics to 2021 due to coronavirus

25 March 2020

Sports Marketing

Sports marketers contemplate existential threat as pandemic postpones Euros, F1 and more

19 March 2020

Digital Transformation Festival

Fifa, product placement and the future of ads in video games

16 March 2020

Promoted

Footballer Eniola Aluko to talk about why women’s sports has never been more important at the...

11 March 2020

Standard Chartered celebrates a decade of alliance with Liverpool FC

03 March 2020

One Championship pivots into reality TV with Apprentice-style format

26 February 2020

Cadbury on how its 'natural' match with Man United will help it tackle loneliness

25 February 2020

Behind Sea Group's investment in Singapore football

21 February 2020

Sports Marketing

Inside Minute Media's sports landgrab ahead of US betting boom

14 February 2020

Promoted

Playing it safe is dangerous: Super Bowl ads a fumbled opportunity

11 February 2020

BT hopes to set 'new bar' for sports sponsors via FA disability and women's initiatives

05 February 2020

O2 spotlights England men's and women's teams in 'Wear the Rose' Six Nations push

03 February 2020

Promoted

How to transform consumers into your fans. Watch Audi, IBM, Diageo and General Mills talk about...

31 January 2020

The 'UK Super Bowl'? ITV hopes Euro 2020 will help make TV ads great again

29 January 2020

BT Sport on welcoming WWE to a new home after 30 years at Sky

22 January 2020

Chelsea trials short-term brand partnerships to win influencer and publisher spend

21 January 2020

Promoted

How data and technology are helping brands get closer to fans

14 January 2020

Promoted

Why brands should treat their consumers more like sports fans

14 January 2020

BT dials up activity with Excel sponsorship

10 January 2020

Football agents: Nissan casts Man City stars in silly espionage movie

10 January 2020

Public Health England delays FA Cup games to encourage mental health mindfulness

03 January 2020

Sports Marketing

K League taps Sportradar to fight piracy and illegal streaming

18 December 2019

Promoted

We ask the marketing experts: what can sports learn from other industries?

06 December 2019

Standard Chartered brings Liverpool legend Bob Paisley back to life on his 100th birthday

29 November 2019

Joe Media debuts ‘Glory Hunters’ football show for Champions League partner Hotels.com

28 November 2019

Promoted

Adapt to win in the sports industry with the help of IBM

26 November 2019

Promoted

Sports is getting a digital makeover, but let's not forget the physical experience

25 November 2019

Sports Marketing

Heineken secures Uefa double deal with Euro 2020 and Champions League

13 November 2019

Promoted

Let's take a moment to remember sporting glory of 2019

05 November 2019

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