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Digital
Transformation
Festival

16 March - 30 April 2020

Video | Webinars | Editorial

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Find Out MoreSchedule & Catch-up
Coming Up
31 Mar 09:00 GMT / 05:00 EST

How is Pizza Hut leveraging tech to enhance customer experience?

FEATURING
Sonoo Singh
Associate Editor at The Drum
Beverley D'Cruz
Chief Marketing Officer at Pizza Hut, UK & Europe

Sports Marketing

Sports remains a massive attention driver, especially as a cornerstone of live TV. However, the rise of digital has created more opportunities than ever before for brands to cut through the clutter and noise. Keep up to date with the latest developments here.

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Creative Works

Sport England encourages the nation to ‘Stay In, Work Out’

26 March 2020
Tokyo 2020 Olympic Games

IOC and Japan agree to postpone Olympics to 2021 due to coronavirus

25 March 2020
Sports Marketing

Sports marketers contemplate existential threat as pandemic postpones Euros, F1 and more

19 March 2020
Digital Transformation Festival

Fifa, product placement and the future of ads in video games

16 March 2020
Promoted

Footballer Eniola Aluko to talk about why women’s sports has never been more important at the...

11 March 2020
Creative Works

Standard Chartered celebrates a decade of alliance with Liverpool FC

03 March 2020
MMA

One Championship pivots into reality TV with Apprentice-style format

26 February 2020
cadbury

Cadbury on how its 'natural' match with Man United will help it tackle loneliness

25 February 2020
Football

Behind Sea Group's investment in Singapore football

21 February 2020
Sports Marketing

Inside Minute Media's sports landgrab ahead of US betting boom

14 February 2020
Promoted

Playing it safe is dangerous: Super Bowl ads a fumbled opportunity

11 February 2020
bt

BT hopes to set 'new bar' for sports sponsors via FA disability and women's initiatives

05 February 2020
Creative Works

O2 spotlights England men's and women's teams in 'Wear the Rose' Six Nations push

03 February 2020
Promoted

How to transform consumers into your fans. Watch Audi, IBM, Diageo and General Mills talk about...

31 January 2020
ITV

The 'UK Super Bowl'? ITV hopes Euro 2020 will help make TV ads great again

29 January 2020
bt

BT Sport on welcoming WWE to a new home after 30 years at Sky

22 January 2020
Chelsea FC

Chelsea trials short-term brand partnerships to win influencer and publisher spend

21 January 2020
Promoted

How data and technology are helping brands get closer to fans

14 January 2020
Promoted

Why brands should treat their consumers more like sports fans

14 January 2020
bt

BT dials up activity with Excel sponsorship

10 January 2020
Creative Works

Football agents: Nissan casts Man City stars in silly espionage movie

10 January 2020
The FA

Public Health England delays FA Cup games to encourage mental health mindfulness

03 January 2020
Sports Marketing

K League taps Sportradar to fight piracy and illegal streaming

18 December 2019
Promoted

We ask the marketing experts: what can sports learn from other industries?

06 December 2019
Creative Works

Standard Chartered brings Liverpool legend Bob Paisley back to life on his 100th birthday

29 November 2019
UEFA

Joe Media debuts ‘Glory Hunters’ football show for Champions League partner Hotels.com

28 November 2019
Promoted

Adapt to win in the sports industry with the help of IBM

26 November 2019
Promoted

Sports is getting a digital makeover, but let's not forget the physical experience

25 November 2019
Sports Marketing

Heineken secures Uefa double deal with Euro 2020 and Champions League

13 November 2019
Promoted

Let's take a moment to remember sporting glory of 2019

05 November 2019
Tottenham Hotspur

AIA Group partners Dugout to increase Spurs viewership in APAC

01 November 2019
Creative Works

Stephen Curry explains cashbacks in Rakuten's latest campaign

30 October 2019
discovery communications

GolfTV is experimenting with Netflix-style 'Originals' to fuel streaming app

29 October 2019
Chelsea FC

Chelsea completes signing of Bollywood actor Arjun Kapoor as brand ambassador in India

23 October 2019
Creative Works

Hyundai A-League plays on live experiences at matches to reach fans

09 October 2019
People on the Move

FA hires Pepsi's Kathryn Swarbrick to top marketing role

08 October 2019
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