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Sports Marketing

Latest marketing and advertising news for Sports Marketing, including insights and opinions.

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International Paralympic Committee announces Citi bank as partner until 2020

15 December 2018

How Manchester United uses video content to grow Indian fanbase

14 December 2018

Youku continues sports content push with new NFL digital partnership

14 December 2018

Sky finds its limit in cycling sponsorship as doping hearings approach

13 December 2018

Streaming service Eleven Sports' UK future in doubt after just four months

13 December 2018

Premier Badminton League ropes in Paytm as ticketing partner

13 December 2018

Southampton FC and TLCBET roll out video series with Chinese influencers

11 December 2018

Visa expands global football portfolio via partnerships with UEFA and CAF

08 December 2018

DAZN urges Donald Trump to host Mexican president with a full page ad in USA Today

08 December 2018

Tenaga Nasional Berhad urges Malaysians to get behind the national hockey team for the World...

04 December 2018

International Hockey Federation signs Dream11 as global partner for fantasy games

01 December 2018

Why most companies will fail in China’s sports economy

30 November 2018

How Fonterra chose a provocative theme during the Asian Games and won

27 November 2018

Rebel FC on boards Utilita as kit partner for two years

24 November 2018

How Odisha is marketing the Hockey World Cup in pursuit of record footfall in tourism

22 November 2018

From Philly to Piccadilly – inside the NFL's UK marketing playbook

21 November 2018

Bleacher Report says viral rivals 'play to empty stadiums' as it drops Puma Lukaku track

19 November 2018

NBA bolsters its fan engagement strategy in India with McDonald's partnership

15 November 2018

ATP serves up 'Love It All' rebrand to convert casual fans of the Grand Slams

13 November 2018

Goal scores partnership with Sina Sports to bolster presence in China

13 November 2018

Uefa lures Chinese tech brand Alipay as sponsor for eight years

10 November 2018

Real Kashmir FC highlights the love of football in the midst of instability in Kashmir

01 November 2018

Jamshedpur FC encourages locals to come out and support the ISL team

30 October 2018

Arsenal guns for 'one-to-one' conversations with fans via quirky Robot Pires chatbot

26 October 2018

As horse racing loses ground, can agency Red Bee reinvent the sport for new viewers?

25 October 2018

Adidas India partners Real Kashmir FC to promote football in Jammu and Kashmir

23 October 2018

Chicago Bulls collaborate with Rovio Entertainment for 'Angry Bird's-Eye View' Cam

22 October 2018

Manchester United signs True Religion as global denim partner

20 October 2018

Lidl backs Irish campaign to bolster media coverage of women in sport

20 October 2018

Sony Pictures Network India renews digital partnership with ABB FIA Formula E Championship

20 October 2018

Manchester City names Tappit as official events cashless payment partner

18 October 2018

Liverpool FC star Sadio Mane demonstrates Western Union's own transfer window

18 October 2018

Brands are seeing India as a key future market for Football, says LaLiga India head

14 October 2018

Visa renews partnership with IOC to bolster payment and retail experience for fans

14 October 2018

Dugout partners with PA to distribute footage, content and quizzes from top football clubs

11 October 2018

‘Nike has a big decision to make’ – how sponsors are handling Ronaldo allegations

05 October 2018