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Sports Marketing

Latest marketing and advertising news for Sports Marketing, including insights and opinions.

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China slams Manchester City for only visiting for sponsors obligations

Why Paddy Power's 'shocking' Huddersfield Town kit might be a PR stunt

Japan 101: the basics of marketing in the Land of the Rising Sun

‘It gave us instant authority’: Castore on its first months as Andy Murray’s sponsor

Swedish sports brand blurs faces of pro-athletes to prevent them breaching sponsorship contracts

Women's World Cup: broadcasters and publishers break down their history-making stats

Beyond the World Cup: how brands can help kick off a new dawn for women's sport

AS Roma uses summer signing videos to shine a spotlight on missing children

Arsenal stars embrace North London life in leaked Adidas kit launch ad

10 questions with… Andrew Collins, CEO of Mailman

Build it and they will come? Major League Baseball’s game plan to win over the UK

World Surf League snags top marketers from Nike and the NFL ahead of sport's Olympic debut

J.League appoints Lagardere Sports and Rakuten to distribute media rights

How AIA is celebrating the golden years of its centennial by staying fit and healthy

Mars expands SFA partnership to include women's and para teams

How The Guardian created a new commercial opportunity around progressive sport coverage

BT marketing boss on £50m FA deal: 'It's not just a branding exercise'

The standout Women's World Cup sponsorships and ad campaigns

Why women's football is a different ball game for sponsors, the media and fans

Footballers feature on Lucozade bottles for the first time in World Cup Lionness promo

BBC spotlights Fifa Women's World Cup commitment with Change the Game ad

Mastercard ups women's football spend with Arsenal Women and Olympique Lyonnais sponsorship

Goal to stream Women’s European Freestyle Championships in Uefa partnership

5 of the biggest sports marketing trends of 2019

Fifa, product placement and the future of ads in video games

Why women's football 'values-based' sponsorships are attracting more brands than ever

Messi and Neymar hunt for a dog's toy in Mastercard ad tailored for 45 markets

Fifa explores VAR sponsorship opportunities

Anthony Joshua throws some knockout dance moves for William Hill

Kia secures 'very special long-term' deal with Dugout to run Europa League sponsorship

GiveMeSport taps Benny Bonsu as first head of women's sport

Coca-Cola bankrolls Channel 4 women’s football show ahead of the World Cup

Brands in women’s football: 'Those who genuinely care about the agenda will be rewarded'

Mailman expands out of China to help clients grow audiences in APAC

Inside Fifa's plans to drive a billion views to the 2019 Women's World Cup

Stranger Things star Millie Bobbie Brown lends support to Uefa women's football campaign