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Sports Marketing

Latest marketing and advertising news for Sports Marketing, including insights and opinions.

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Bands FC: meet the designers imagining band logos as football crests

'It adds a whole new dimension for us and our clients,' Clifford French and Endeavor Global...

Sports streaming platform DAZN formalizes US expansion, ‘nine-figure’ Bellator MMA deal

Wanda CEO Hengming Yang says 2018 World Cup a "game-changer" for football in China

Three rebrands stores as Three (crying lion emojis) to mark England's World Cup exit

World Cup: brands are convinced football IS coming home to England

Why brands will spend £500k a spot during England's historic World Cup semi on ITV

Eleven Sports Network to be taken off air by Singtel TV after three years

England penalty drama secures ITV largest UK TV audience since 2012 Olympics

The 9 best marketing ambushes at the 2018 World Cup

WWE brand boss: Amazon could win Raw rights one day but ‘we’re not there yet’

What brands need to know about sports sponsorship

Dentsu Aegis Network buys sports sponsorship technology business Klip Desk

Marketers reveal how to ambush the World Cup without paying the penalty

Burger King Russia cuts promo rewarding women impregnated by World Cup stars with Whoppers

Nike explores Russian street football where people play for pride

Andrea Pirlo picks a new World Cup team as UberEats reminds him of Italy failure

John Barnes gets licked a lot in Just Eat's World Cup plate campaign

Three and Snap stage World Cup Puggerfly pitch invasions with sponsored Snappable AR Lens

Creative Works: which brand will win The Drum's World Cup?

Jimmy Bullard laments World Cup failures in Domino's 'Staying at Home' for World Cup

ITV and FA tested virtual stadium perimeter ads during England game – and no one noticed

Fans, fears and football: how new media is tackling a challenging Russia World Cup

How New Balance plans to exploit the 'gaps' left by Adidas and Nike at its first World Cup

More Chinese sponsors sign up for Fifa World Cup

Umbro's World Cup anthem swerves Fifa rules – by not mentioning the World Cup

Beats and Guy Ritchie explore the childhood feats of top players ahead of the World Cup

Paddy Power's polarising World Cup bear stunt revealed as charity awareness drive

World Cup boosts global ad revenue by $2.4bn - China to outspend US by 500%

IBM and Fox Sports lean on AI so fans can generate World Cup highlights packages

Lufthansa bins Russia World Cup ad it controversially shot in Kiev instead of Moscow

Paddy Power bear baits the public with England flag graffiti World Cup stunt

Copa90 names Mailman as media partner in China to leverage football's growing popularity in...

Adidas says it 're-engineered' advertising with ‘Creativity is The Answer’ World Cup drive

Nicole Scherzinger reimagines Dancing in the Street for Qatar Airways World Cup campaign

Former Paddy Power marketer: CMOs spending big to sponsor World Cup 'should be shot'