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Sports Marketing

Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services through sporting events and sports teams.

We dive into the marketing tactics that keep the world’s biggest sports organizations on top of their game and the strategies that bring brands the most awareness and best ROI.

ESPN SportsCenter

12 Oct 2023

3 min read
Ad of the Day: NHL stars put the Stanley Cup in the dishwasher in ESPN SportsCenter ads
Ad of the Day
Photograph of a rugby stadium from behind the goal posts

08 Sep 2023

5 min read
Considering a sports agency as the Rugby World Cup kicks off? Here are 20
The Drum Recommends
Enzo - 01

01 Sep 2023

2 min read
Ad of the Day: Chelsea FC travel back to the 90s for 23/24 kit launch
Football
Braze Article Header Day 2

15 Aug 2023

5 min read

Sponsored

How marketers can fuel the endless season of fandom
Promoted
A woman and a football

26 Jul 2023

5 min read
Powerful storytelling in women’s sport won’t end with the World Cup
The Drum Network
Budweiser World Cup
Premium Item

18 Jul 2023

10 min read
Despite tricky timings for many viewers, brands shouldn’t sleep on the Women’s World C...
Women's Football
TNT

18 Jul 2023

7 min read
What BT and Discovery need to do to make a success of TNT
Opinion
A football, on grass

14 Jul 2023

4 min read
Brands have been quiet around the Women’s World Cup – but it’s not too late
The Drum Network
PGA Tour flag

12 Jun 2023

12 min read
As lawmakers move to thwart PGA-LIV Golf deal, experts flag brand risks of Saudi investmen...
Sports Marketing

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