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Sports Marketing

Latest marketing and advertising news for Sports Marketing, including insights and opinions.

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Vanarama petitions EA to get the National League featured in Fifa 20

DAZN launches DAZN Media to monetise its inventory for advertisers

NAB extends naming rights sponsorship of AFL Women's Competition

NBA expands partnership with Alibaba as it continues to gain a foothold in China

Castore signs Andy Murray in £8m sponsorship deal

Visa, matching men's World Cup marketing spend, unveils female footballer roster

Camden Town Brewery designs inspiring women football strip for local club

Nike Korea urges women to ‘Choose Phenomenal’ in empowering campaign

DAZN secures Neymar and José Mourinho as ambassadors to mark Spain launch

Puma and Manchester City team up with £650m kit partnership

28 February 2019

'Our mission remains constant': UFC VP on making up for lost time in APAC

25 February 2019

Liverpool FC commercial chief on new kit deal and capitalising on Premier League success

13 February 2019

Remington sponsors Manchester United's men's and women's teams in global marketing push

07 February 2019

Super Bowl ads: a roundup of the ads from the big game

04 February 2019

Steve Martin promoted to global CEO of M&C Saatchi S&E in UK shuffle

29 January 2019

Premier League teams' Facebook engagement drops by 42% as Instagram ascends

23 January 2019

A look back at Andy Murray's ace ads as tennis star sets out retirement plan

11 January 2019

Heineken applies for 'Official Beer of Soccer' trademark as North American World Cup looms

11 January 2019

Manchester United pledges to open experience centres in three Chinese cities by 2020

09 January 2019

Manchester United reveals 'Ole Effect' drove record surge on digital and social channels

07 January 2019

Paddy Power pounces upon Jose Mourinho sacking with Evening Standard ad

18 December 2018

Twitter to DM FA Cup highlight packages to international fans

18 December 2018

Japan Para Table Tennis Association creates special ping pong tables to show challenges of...

17 December 2018

International Paralympic Committee announces Citi bank as partner until 2020

15 December 2018

How Manchester United uses video content to grow Indian fanbase

14 December 2018

Youku continues sports content push with new NFL digital partnership

14 December 2018

Sky finds its limit in cycling sponsorship as doping hearings approach

13 December 2018

Streaming service Eleven Sports' UK future in doubt after just four months

13 December 2018

Premier Badminton League ropes in Paytm as ticketing partner

13 December 2018

Southampton FC and TLCBET roll out video series with Chinese influencers

11 December 2018

Visa expands global football portfolio via partnerships with UEFA and CAF

08 December 2018

DAZN urges Donald Trump to host Mexican president with a full page ad in USA Today

08 December 2018

Tenaga Nasional Berhad urges Malaysians to get behind the national hockey team for the World...

04 December 2018

International Hockey Federation signs Dream11 as global partner for fantasy games

01 December 2018

Why most companies will fail in China’s sports economy

30 November 2018

How Fonterra chose a provocative theme during the Asian Games and won

27 November 2018