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Sports Marketing

Latest marketing and advertising news for Sports Marketing, including insights and opinions.

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Sports marketing agency rEvolution acquires sports marketing agency Revolution

England football team drafts Bud Light to join Budweiser as an official beer

Football eSports broadcasts ‘coming to life’ as Fifa eWorld Cup online views rise 400%

Nike's Awaken The Phantom ad exposes the fleet-footed fiends of football

Sure’s Chelsea, Man City and Everton deal a ‘perfect platform to deliver brand purpose’

Paddy Power praises 'relevant' and topical marketing for market counter attack

Chivas debuts in football by talking blends with Manchester United's 659m followers

Thierry Henry resurrects Renault ‘liason’ to explore 'va va voom' on Sky Sports

Freddie Flintoff serenades new audiences to tout Cricket World Cup’s ‘Carnival’ atmosphere

Facebook secures free weekly streams of Serie A and La Liga matches

Adidas tributes coral reefs with Real Madrid jersey made from recycled ocean plastic

Ideal Boilers tease 'best is yet to come' after Boiler Man mascot delights West Brom fans

BT Sport unleashes super-charged schoolgirl to nutmeg and tackle its sports stars

Neymar tackles diving accusations in Gillette ad, admitting World Cup ‘exaggeration’

Toyota announces driverless-based mobility plans for Tokyo 2020 Olympics

The World Cup in data: who were the real winners and losers?

William Hill bets on US growth with appointment of Sharon Otterman as CMO

The Open's once 'draconian' mobile ban now ousted by hunger for livestreaming and data

Paris Saint-Germain to hold inaugural eSports tournament in Singapore as part of Asia summer...

Engine Shop purchases sports consultancy IEG from GroupM

HSBC expands World Rugby partnership with 4-year deal

Bands FC: meet the designers imagining band logos as football crests

'It adds a whole new dimension for us and our clients,' Clifford French and Endeavor Global...

Sports streaming platform DAZN formalizes US expansion, ‘nine-figure’ Bellator MMA deal

Wanda CEO Hengming Yang says 2018 World Cup a "game-changer" for football in China

Three rebrands stores as Three (crying lion emojis) to mark England's World Cup exit

World Cup: brands are convinced football IS coming home to England

Why brands will spend £500k a spot during England's historic World Cup semi on ITV

Eleven Sports Network to be taken off air by Singtel TV after three years

England penalty drama secures ITV largest UK TV audience since 2012 Olympics

The 9 best marketing ambushes at the 2018 World Cup

WWE brand boss: Amazon could win Raw rights one day but ‘we’re not there yet’

What brands need to know about sports sponsorship

Dentsu Aegis Network buys sports sponsorship technology business Klip Desk

Marketers reveal how to ambush the World Cup without paying the penalty

Burger King Russia cuts promo rewarding women impregnated by World Cup stars with Whoppers