Skip to content

Sports Marketing

Sports remains a massive attention driver, especially as a cornerstone of live TV. However, the rise of digital has created more opportunities than ever before for brands to cut through the clutter and noise. Keep up to date with the latest developments here.

Never miss a beat, sign up to your newsletter

Pepsi preps for an uncertain NFL season

18 August 2020

Sports Marketing

How Heineken’s using the biggest ever non-alcoholic beer sponsorship to grow the category

11 August 2020

Braves, Indians, Blackhawks and Chiefs: what these teams should do right now about their brands...

07 August 2020

BodyArmor Founder Mike Repole on how to slay Gatorade

06 August 2020

How does it work: inside the Premier Lacrosse League’s social strategy

31 July 2020

Olympics digital boss on marketing Tokyo 2020... again

27 July 2020

‘No one gets closer than us’: Media startup Dugout on football’s digital migration

17 July 2020

Sports Marketing

The Women's Sport Trust: we're keeping athletes from the sidelines, and brands can too

14 July 2020

The Drum Can-Do Festival

Asics on keeping pace with the coronavirus ‘running boom’

09 July 2020

The history (and evolution) of athlete activism

11 June 2020

Inside Project Restart: Premier League sponsors embrace new tactics for football's return

09 June 2020

Football is back and so is its marketing – but it's a different ball game without fans

22 May 2020

Digital Transformation Festival

Everton FC's 'Blue Family' is keeping fans engaged in a world without football

20 April 2020

What's a sports marketer to do when there is no sport?

07 April 2020

Sport England encourages the nation to ‘Stay In, Work Out’

26 March 2020

Tokyo 2020 Olympic Games

IOC and Japan agree to postpone Olympics to 2021 due to coronavirus

25 March 2020

Sports Marketing

Sports marketers contemplate existential threat as pandemic postpones Euros, F1 and more

19 March 2020

Digital Transformation Festival

Fifa, product placement and the future of ads in video games

16 March 2020

Promoted

Footballer Eniola Aluko to talk about why women’s sports has never been more important at the...

11 March 2020

Standard Chartered celebrates a decade of alliance with Liverpool FC

03 March 2020

One Championship pivots into reality TV with Apprentice-style format

26 February 2020

Cadbury on how its ‘natural’ match with Man United will help it tackle loneliness

25 February 2020

Behind Sea Group's investment in Singapore football

21 February 2020

Sports Marketing

Inside Minute Media's sports landgrab ahead of US betting boom

14 February 2020

Promoted

Playing it safe is dangerous: Super Bowl ads a fumbled opportunity

11 February 2020

BT hopes to set 'new bar' for sports sponsors via FA disability and women's initiatives

05 February 2020

O2 spotlights England men's and women's teams in 'Wear the Rose' Six Nations push

03 February 2020

Promoted

How to transform consumers into your fans. Watch Audi, IBM, Diageo and General Mills talk about...

31 January 2020

The 'UK Super Bowl'? ITV hopes Euro 2020 will help make TV ads great again

29 January 2020

BT Sport on welcoming WWE to a new home after 30 years at Sky

22 January 2020

Chelsea trials short-term brand partnerships to win influencer and publisher spend

21 January 2020

Promoted

How data and technology are helping brands get closer to fans

14 January 2020

Promoted

Why brands should treat their consumers more like sports fans

14 January 2020

BT dials up activity with Excel sponsorship

10 January 2020

Football agents: Nissan casts Man City stars in silly espionage movie

10 January 2020

Public Health England delays FA Cup games to encourage mental health mindfulness

03 January 2020

More From our Open Mic Members

From our Open Mic Members

Underdog Sports Marketing

Fast-growing sportswear brand Exosuit teams up with Underdog Sports Marketing

07 September 2020

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.

or