Skip to content

Sports Marketing

Latest marketing and advertising news for Sports Marketing, including insights and opinions.

Never miss a beat, sign up to your newsletter

Why brands should treat their consumers more like sports fans

09 December 2019

We ask the marketing experts: what can sports learn from other industries?

06 December 2019

Standard Chartered brings Liverpool legend Bob Paisley back to life on his 100th birthday

29 November 2019

Joe Media debuts ‘Glory Hunters’ football show for Champions League partner Hotels.com

28 November 2019

Adapt to win in the sports industry with the help of IBM

26 November 2019

Sports is getting a digital makeover, but let's not forget the physical experience

25 November 2019

Heineken secures Uefa double deal with Euro 2020 and Champions League

13 November 2019

Let's take a moment to remember sporting glory of 2019

05 November 2019

AIA Group partners Dugout to increase Spurs viewership in APAC

01 November 2019

Stephen Curry explains cashbacks in Rakuten's latest campaign

30 October 2019

GolfTV is experimenting with Netflix-style 'Originals' to fuel streaming app

29 October 2019

Chelsea completes signing of Bollywood actor Arjun Kapoor as brand ambassador in India

23 October 2019

Hyundai A-League plays on live experiences at matches to reach fans

09 October 2019

FA hires Pepsi's Kathryn Swarbrick to top marketing role

08 October 2019

La Liga drives away with BKT Tires as official global partner

08 October 2019

'You can't just preach down at fans': Global Rapid Rugby on building a challenger sports brand

08 October 2019

J.League leans on AI to create video content to promote Japanese football

07 October 2019

ITN to broadcast ambitious live rugby ad using O2's 5G

04 October 2019

Komoco Motors signed as the new title sponsor of the Singapore Cup

03 September 2019

What Sky Sports gains from making Premier League highlights free on YouTube

Manchester City signs Superbloke as official blockchain-based partner to target Asian fans

How brands can succeed with the rugby World Cup in Japan

The launch lowdown: how brands tackled the summer of sport

Wayne Rooney's 32Red-funded Derby County move shows gambling is 'normalised' in football

Sir Mo Farah takes legal action against 'lookalike' vape ad

BT Sport AI 'scripts' the next Premier League season to prove football is unpredictable

China slams Manchester City for only visiting for sponsors obligations

Why Paddy Power's 'shocking' Huddersfield Town kit might be a PR stunt

Japan 101: the basics of marketing in the Land of the Rising Sun

‘It gave us instant authority’: Castore on its first months as Andy Murray’s sponsor

Swedish sports brand blurs faces of pro-athletes to prevent them breaching sponsorship contracts

Women's World Cup: broadcasters and publishers break down their history-making stats

Beyond the World Cup: how brands can help kick off a new dawn for women's sport

AS Roma uses summer signing videos to shine a spotlight on missing children

Arsenal stars embrace North London life in leaked Adidas kit launch ad

10 questions with… Andrew Collins, CEO of Mailman

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.

or