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Sports Marketing

Latest marketing and advertising news for Sports Marketing, including insights and opinions.

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Why women's football is a different ball game for sponsors, the media and fans

Footballers feature on Lucozade bottles for the first time in World Cup Lionness promo

BBC spotlights Fifa Women's World Cup commitment with Change the Game ad

Mastercard ups women's football spend with Arsenal Women and Olympique Lyonnais sponsorship

Goal to stream Women’s European Freestyle Championships in Uefa partnership

5 of the biggest sports marketing trends of 2019

Fifa, product placement and the future of ads in video games

Why women's football 'values-based' sponsorships are attracting more brands than ever

Messi and Neymar hunt for a dog's toy in Mastercard ad tailored for 45 markets

Fifa explores VAR sponsorship opportunities

Anthony Joshua throws some knockout dance moves for William Hill

Kia secures 'very special long-term' deal with Dugout to run Europa League sponsorship

GiveMeSport taps Benny Bonsu as first head of women's sport

Coca-Cola bankrolls Channel 4 women’s football show ahead of the World Cup

Brands in women’s football: 'Those who genuinely care about the agenda will be rewarded'

Mailman expands out of China to help clients grow audiences in APAC

Inside Fifa's plans to drive a billion views to the 2019 Women's World Cup

Stranger Things star Millie Bobbie Brown lends support to Uefa women's football campaign

What can brands learn from female footballers

Vanarama petitions EA to get the National League featured in Fifa 20

DAZN launches DAZN Media to monetise its inventory for advertisers

NAB extends naming rights sponsorship of AFL Women's Competition

NBA expands partnership with Alibaba as it continues to gain a foothold in China

Castore signs Andy Murray in £8m sponsorship deal

Visa, matching men's World Cup marketing spend, unveils female footballer roster

Camden Town Brewery designs inspiring women football strip for local club

Nike Korea urges women to ‘Choose Phenomenal’ in empowering campaign

DAZN secures Neymar and José Mourinho as ambassadors to mark Spain launch

Puma and Manchester City team up with £650m kit partnership

28 February 2019

'Our mission remains constant': UFC VP on making up for lost time in APAC

25 February 2019

Liverpool FC commercial chief on new kit deal and capitalising on Premier League success

13 February 2019

Remington sponsors Manchester United's men's and women's teams in global marketing push

07 February 2019

Super Bowl ads: a roundup of the ads from the big game

04 February 2019

Steve Martin promoted to global CEO of M&C Saatchi S&E in UK shuffle

29 January 2019

Premier League teams' Facebook engagement drops by 42% as Instagram ascends

23 January 2019

A look back at Andy Murray's ace ads as tennis star sets out retirement plan

11 January 2019