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Latest marketing and advertising news for Sports Marketing, including insights and opinions.

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Brands are seeing India as a key future market for Football, says LaLiga India head

14 October 2018

Visa renews partnership with IOC to bolster payment and retail experience for fans

14 October 2018

Dugout partners with PA to distribute footage, content and quizzes from top football clubs

11 October 2018

‘Nike has a big decision to make’ – how sponsors are handling Ronaldo allegations

05 October 2018

Liverpool FC signs AXA as global insurance partner

04 October 2018
Creative Works

Ricky Ponting fronts BetEasy's latest campaign to encourage punters to raise their game

04 October 2018

UFC signs sponsorship agreement with ALH Group in Australia

04 October 2018

Mediacorp and Discovery partner to launch Eurosport and Setanta Sports in Singapore

02 October 2018

Companies set to spend $65.8bn on sponsorship deals in 2018

29 September 2018
Creative Works

Kaepernick not solely responsible for Nike’s ‘record engagement’ says CEO Mark Parker

26 September 2018

Kia Motors bolsters sports portfolio with Uefa Europa League partnership

25 September 2018

Southampton FC partners ADI for displays that can virtually personalise ads

24 September 2018
Creative Works

Cricket rivals Venkatesh Prasad and Aamer Sohail reunite over a cup of Brooke Bond Red Label

24 September 2018

Mastercard appoints Mahendra Singh Dhoni as brand ambassador to push digital payments

20 September 2018
Creative Works

Better than Neymar: Fifa 19 empowers players in flashy footy spot

18 September 2018

Why Vanarama 'sacrificed' National League sponsorship to combat prostate cancer

18 September 2018

The Players Tribune and Snapchat enlist NFL, NBA stars in Best of TPT series

07 September 2018

China-based Mailman Group invests in Seven League to provide global expertise to clients

07 September 2018

Inside the MLS's strategy to become the 'sport of the new North America'

05 September 2018

AS Roma players get infected by Venom as its Warner Bros partnership takes life

04 September 2018

Wieden+Kennedy saturates a football kit in sponsors to highlight its clients

30 August 2018

MLS and Twitter introduce live match camera operated by tweets

28 August 2018

Football media platforms Copa90 and 90min: 'Asia has limitless opportunities'

23 August 2018

'It takes a lot of courage to be silly': Bud Light's plan for England to utter 'Dilly Dilly'

22 August 2018

Sports marketing agency rEvolution acquires sports marketing agency Revolution

16 August 2018

England football team drafts Bud Light to join Budweiser as an official beer

14 August 2018

Football eSports broadcasts ‘coming to life’ as Fifa eWorld Cup online views rise 400%

13 August 2018
Creative Works

Nike's Awaken The Phantom ad exposes the fleet-footed fiends of football

13 August 2018

Sure’s Chelsea, Man City and Everton deal a ‘perfect platform to deliver brand purpose’

10 August 2018
Creative Works

Paddy Power praises 'relevant' and topical marketing for market counter attack

08 August 2018

Chivas debuts in football by talking blends with Manchester United's 659m followers

08 August 2018

Thierry Henry resurrects Renault ‘liason’ to explore 'va va voom' on Sky Sports

07 August 2018
Creative Works

Freddie Flintoff serenades new audiences to tout Cricket World Cup’s ‘Carnival’ atmosphere

07 August 2018

Facebook secures free weekly streams of Serie A and La Liga matches

07 August 2018

Adidas tributes coral reefs with Real Madrid jersey made from recycled ocean plastic

06 August 2018

Ideal Boilers tease 'best is yet to come' after Boiler Man mascot delights West Brom fans

06 August 2018
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